LeadSloth
JUNE 18, 2010
Effective lead nurturing will prevent prospects from falling out of the funnel before they are ready to talk to a sales person. This video is a preview of Tuesday’s webinar “ 7 Steps to Finding Untapped Revenue in Your Marketing Database “, which covers a comprehensive 7 step process to design a lead nurturing strategy.
LeadSloth
OCTOBER 18, 2010
The most junior person on the marketing team is often not the right person. However, many organizations have more good content than they realize: check old blog posts, recorded webinars and other valuable content. Webinar, Tue 10/19: Using Lead Nurturing to Turn More Leads Into Revenue.
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LeadSloth
AUGUST 17, 2009
By the way: on August 19th Marketo has a webinar about lead nurturing and on August 20th Silverpop has a webinar about lead scoring (hopefully a recording will be available afterwards). A proper follow-up ensures that leads are nurtured until they are ready to talk to a sales person. Why Lead Management.
LeadSloth
APRIL 15, 2010
The best offers are whitepapers, webinars, ebooks, blog posts, analyst reports, or any other educational resources. On top of that, you want to avoid duplicates and other errors, because people may receive the same email twice, or with silly personalized fields. Every campaign needs content.
LeadSloth
FEBRUARY 20, 2012
If you want introduce a human person as a support resource, make sure it’s someone who can actually help with the most common problems. Examples are a link to a piece of documentation, a usage tip, a link to the login page, or a personalized coaching call. requesting a personal coaching session or attending a live webinar).
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