Adobe Experience Cloud Blog

FEBRUARY 14, 2018

If you are serious about live video streaming, Facebook and YouTube are the most obvious platforms and let’s be honest, the best choices out there. YouTube is not only the world’s largest video platform but the second largest search engine. YouTube has video monetization with their YouTube Partner Program.

Youtube 134

Youtube Facebook Video Marketing Viral Marketing 134

Convince & Convert

FEBRUARY 17, 2015

A player in the game for a long time now has been YouTube, as creators on the network have been able to connect with an audience through video in a variety of wildly successful ways. YouTube has been known for being the home of cat videos, cover music, introverts in their bedrooms and the latest viral sensation—a very casual environment.

Youtube 167

Youtube Paid Search Agency Marketing & Strategy Video Marketing 167

Content Standard

OCTOBER 16, 2018

I sat down with Ryan Mei, an insights manager who formerly worked on the video growth analytics team at BuzzFeed and the analytics and insights team at Red Bull Media House, to better understand which social media metrics are key when creating video for distributed platforms, particularly YouTube and Facebook. Metrics for YouTube Videos.

Distribution 101

Distribution Youtube Facebook Video Marketing 101

Hubspot

JULY 7, 2017

In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months. What makes a video viral ? According to Dictionary.com , to go viral means to become “very popular by circulating quickly from person to person, especially through the internet.”

Viral Marketing 78

Viral Marketing Video Marketing Examples Planning 78

The Effective Marketer

JULY 13, 2011

Viral Marketing, or the spread of ideas (also called Word of Mouth Marketing) is usually thought of as a good thing. But sometimes the “viral” element more closely resembles the bad kind, the on that kicks you in the teeth and puts you out in bed for a week. That’s what this next episode of his viral marketing gone wrong reminds me of.

Viral Marketing 100

Viral Marketing Planning Bandwidth Landing Pages 100

Contently

NOVEMBER 29, 2021

This February Austin McBroom, former college basketball star and patriarch of YouTube ‘s ACE Family, launched an online social media course. Several articles, like the link above, and YouTube videos accused McBroom of running a scam. It seemed like a great deal—at least, he did his best to make it look like one. And it can be.

Social Media 170

Social Media Media Viral Marketing Class 170

The Lead Agency

APRIL 14, 2024

You can post them on your website, upload them to YouTube, include them in your eDMs or use them in ads. Using Premier Pro and Envato Elements, we could turn raw footage into captivating videos, which we then shared across their website, YouTube channel, and social media channels.” Personally, I love AI. Not at all.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Buffer

JANUARY 23, 2023

Connecting with customers authentically via YouTube Janet Hoang grew her small business from an Etsy store to a lifestyle brand, known as Janet Gwen , that now pulls in seven figure sales. She attests much of her early growth to social media as her marble iPhone and Macbook cases went viral on Pinterest, Tumblr, and Instagram.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Oktopost

NOVEMBER 16, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Becoming popular after a TikTok video defined the term went viral, quiet quitting has been thrown into the spotlight and has many leaders concerned. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary.

Tactics 118

Tactics Transparency Work Management Viral Marketing 118

Hubspot

FEBRUARY 11, 2018

Most pre-roll ads on YouTube are something to be endured, muted, and skipped immediately after the mandatory five seconds have passed. It's nothing personal -- people just want to get to their video. For an ad to be sought out and consumed willingly on YouTube, it needs to stand out as an enjoyable, compulsively shareable story.

Paid Search Agency 78

Paid Search Agency Advertising Agencies Youtube Ad Agencies 78

Convince & Convert

FEBRUARY 11, 2016

The Evolution of Dance (and YouTube). Ten years ago, before the dawn of the big man on video campus (YouTube), Judson Laipply filmed himself doing a dance routine that was a comedic bit for one of his motivational speeches. so he chose YouTube as his video service because of its user-friendly layout. ” —@judsonlaipply.

Youtube 81

Youtube Viral Marketing Content Video Marketing 81

Oktopost

APRIL 4, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or Youtube. A social platform filled with viral, vertical-style videos spanning all topics and communities, TikTok has grabbed hold of the social media world. As a one-person social team, Haily is responsible for Biteable’s organic presence across all platforms.

B2B 118

B2B Youtube Top of Funnel Verticals 118

Marketing Insider Group

MARCH 16, 2023

Every marketer today is hearing about the importance of brand personality — or the way a brand is personified in human terms. In both the B2B and B2C worlds, brand personality is more important than ever as buyers seek a real connection to the companies they purchase from. So — is your brand a brave, determined Gryffindor?

Marketing Agencies 2 239

Marketing Agencies 2 Lead Ranking Content Work Management 239

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. And YouTube, for sure, I think it’s underutilized for B2B. First, the viral growth coefficient is so powerful right now. Obviously, there are a lot of other platforms out there. They might not.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Contently

NOVEMBER 3, 2021

For every original source, note the person’s name, email, and phone number in case the editor or fact-checker wants to contact them directly. Snopes : One of the oldest fact-checking services around, Snopes helps combat misinformation and disinformation, particularly when it concerns viral posts, urban legends, hoaxes, or folklore.

Content Marketing 191

Content Marketing Content Case Studies Viral Marketing 191

CoSchedule

JANUARY 27, 2023

Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. The live event became a viral buzz, bringing in 100 million playbacks — proving that well-thought-out social media campaigns deliver long-term results. For example, its YouTube channel doesn’t just post any videos.

Social Media 126

Social Media Social Marketing Examples Planning 126

Webbiquity

AUGUST 18, 2020

Attendees can move in and out of rooms just like an in-person event. A video streaming platform that supports up to 1,000 attendees and integrates with Facebook and YouTube Live. It integrates with YouTube, Vimeo, and popular videoconferencing applications. Hopin is a virtual venue with multiple interactive areas.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Martech Advisor

JANUARY 3, 2020

If you have been following Gary Vaynerchuk's career, you must be aware of the story of how he grew his $3 million business to $60 million by launching a wine TV series on YouTube. million subscribers on YouTube. YouTube Growth Hacking by Jeff Abston. Use of SEO guidelines to optimize YouTube channel growth. Gary has 7.4

Social Media 135

Social Media Social Marketing Media Planning 135

Sprout Social

SEPTEMBER 21, 2023

These presentations are a snapshot of a creator’s personal brand and track record. However, YouTube is more of a hub for digital creators. What about TikTok and YouTube? Consistency can signal an authentic follower count while sudden spikes unrelated to viral content are a red flag. Anywhere else?

Media 91

Media Viral Marketing Case Studies Youtube 91

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Content Standard

JULY 29, 2016

“Virality isn’t luck. What makes a story go viral? With 76 percent of B2B marketers saying they will produce more content in 2016, people are eager to understand the psychology behind the emotions that make stories go viral. So what exactly is the reason this video went viral? It’s not magic.

Viral Marketing 40

Viral Marketing Content Case Studies Customer Surveys 40

Sprout Social

MARCH 16, 2022

If one person watches a video 10 times, it counts as one unique view. Stand-out YouTube video metrics. YouTube has more than 2 billion active users and their newest video type— YouTube Shorts —generates more than 15 billion daily views. Here are a few YouTube metrics to measure whether your videos are standing out.

Video Marketing 122

Video Marketing Youtube Click Rate Allocation 122

Sprout Social

JANUARY 4, 2022

Whether you’ve already had a handful of videos go viral , you’re staunchly loyal to static image posts or you’re totally new to video, the following social media video marketing statistics can help you determine how, when and why to use this type of visual content. YouTube video statistics. 74% of consumers use YouTube.

Social Media 141

Social Media Statistics Video Marketing Social Marketing 141

Sprout Social

FEBRUARY 6, 2023

Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. You can also create personalized experiences by running retargeting ads to convert past visitors or abandoned carts. Want to know more about social media features?

Social Media 98

Social Media Features Media Curation 98

Navigate the Channel

JANUARY 8, 2024

These brief, intent-driven interactions represent critical opportunities for businesses to connect with their target audiences in a personalized and timely manner. Content must address consumers’ specific needs at each micro-moment, so personalization and understanding the consumer’s intent are key.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Sprout Social

FEBRUARY 2, 2023

and their efforts led to audience growth, multiple viral videos and revenue-driving ads. Build an audience Going viral on TikTok was an impressive milestone for Figo. But Bridgett pointed out virality wasn’t their number one priority. Talk like a real person behind the screen and avoid a sales-y approach.”

Social Media 109

Social Media Media Business Viral Marketing 109

LEADership

MAY 30, 2014

We’ve all been there: we spend significant time and resources to craft what we (or our marketing agency) thinks will “go viral” The “Publish” button is pressed, it’s live and then……crickets chirping. How do B2B marketers create “viral” content for their marketing campaigns?

Viral Marketing 40

Viral Marketing Advertising Agencies Content Distribution 40

Sprout Social

MAY 10, 2022

With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Going viral on Twitter or TikTok allows brands to gain cultural relevance and increase awareness faster than ever before.

Social Media 116

Social Media Social Marketing Paid Search Agency Media 116

Optinmonster

MAY 27, 2020

Start with researching the biggest social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and the newcomer TikTok. If your product is best shown in action, like tech gadgets or fitness equipment, partner with YouTubers to create tutorials and “how-to” videos. Customer promotions can be very powerful.

Social Media 131

Social Media Paid Content Social Marketing Advertising Agencies 131

Webbiquity

JUNE 1, 2021

Choose your core content format: The typical anatomy of viral content often features a common trait, a content framework that 80% of the target audience love. If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously). Use your observations to create personalized, exclusive experiences.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. 47% of consumers follow brands on YouTube. Why you should be on YouTube. Key Stats: Over 2.1 billion global active users. 210 million US viewers. 140 million US users.

Social Media 116

Social Media Stats Ideal Customer Profiles Media 116

Spiralytics

JUNE 11, 2023

Artificial intelligence (AI) has become far more believable, with a recent example being the viral image of the Pope in a puffy jacket fooling many. One example is Apple’s Personal Voice feature, which the brand previewed in May 2023. Modern-day celebrities aren’t the only ones getting their voices replicated.

Marketing AI 117

Marketing AI Ethics Copyright Startups 117

Convert

NOVEMBER 9, 2020

Everyone wants their YouTube videos to go viral. But, not everyone can have the same success experienced by videos like this one from the Dollar Shave Club, whose story went viral on social media, catapulting the company into a billion-dollar brand. Why Use YouTube in Your Marketing Strategy?

Viral Marketing 105

Viral Marketing Youtube Video Marketing Optimization 105

Sprout Social

JULY 19, 2022

Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. You can add hashtags to social posts, bios and comments on most major platforms, including Instagram, Facebook, TikTok, Twitter, LinkedIn, YouTube and Pinterest.

Effectiveness 119

Effectiveness Social Media Paid Search Agency Viral Marketing 119

Oktopost

SEPTEMBER 13, 2022

Don’t be afraid to show some personality and let your audience get to know you and your brand more personal. Doesn’t take long to create a tweet that can go viral. It’s an ideal platform for sharing educating and entertaining videos that showcase your financial services and brand personality.

Social Media 84

Social Media Work Management Marketing Management Service 84

Sprout Social

JANUARY 6, 2021

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 Each person shares their unique reasons for becoming Peloton members and sticking with it. TikTok’s Global Head of Business Marketing Katie Puris told Adweek , “You can’t plan for viral.

Social Media 130

Social Media Video Marketing Social Marketing Top of Funnel 130

ClearVoice

MARCH 16, 2022

Both speakers discussed how a greater commitment to personalization is a “must-have” rather than a “nice to have.” Similar Logitech initiatives have moved to other brand social channels, as well — including Instagram and YouTube.

Trends 98

Trends Campaigns Banner Ads Copyright 98