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Spotify Wrapped: What marketers can learn from the viral campaign

Sprout Social

For Spotify, it’s a viral marketing tool. It’s clear that Spotify’s unique combination of personalization, shareability and seasonality is hitting the right notes with their audience. Creating personalized content that your audience wants to share is a winning strategy. Wondering how to find your own formula for going viral?

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The Viral Coefficient: Your 2020 Guide to Viral Marketing

Martech Advisor

Going viral can give your brand and product immense publicity, generate brand awareness, and acquire new customers. But how does viral marketing work? What is the Viral Coefficient and the Viral Cycle Time? Before we begin, let's first understand what viral marketing is. The Viral Coefficient.

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The Day My LinkedIn Post Went Viral Because of Employee Advocacy

Oktopost

Let’s face it, finding out you went viral on LinkedIn is exciting. So imagine my delight as a B2B social media marketer when I found out that through the very same Employee Advocacy program that I manage, a post I scheduled actually did go viral! But what exactly does going viral even mean? Can only videos go viral?

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‘Orchestrated Serendipity’ and the Viral Marketing Campaign

PFL

Whether it’s a segment of your collected leads or a sales-driven personalized step, marketers can drive significant individual attention by enabling sales staff to personalize a step in the sequence. The post ‘Orchestrated Serendipity’ and the Viral Marketing Campaign appeared first on PFL.

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How to go viral on TikTok: 7 tips from brands that did it

Sprout Social

Stuck on how to go viral on TikTok? In this post, we’ll break down the basics of how to get views on TikTok, how to blow up on TikTok and reach “viral” status. 7 actionable tips to make your TikTok go viral. Remember that viral marketing only works when it’s organic, authentic and totally unexpected.

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How Social Epidemics Contribute to Viral Content Marketing

ClearVoice

Much like a health pandemic, a social epidemic is a marketing strategy that relies on the power of virality. When a company discusses its desire to ‘go viral’ on the internet, they’re hoping to create a social epidemic reaching millions. Going viral is great for your client, right? The right context and timing.

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Your Marketing is Not Going to Go Viral – And it Doesn’t Matter

Biznology

Here are a few thoughts to keep in mind: Redefine Viral. You have to be “the __ person,” and whatever fills in the blank has to be memorable, valuable to your target audience, and part of your differentiation. In fact that’s true whether you want to be viral or not. Be Visual, Be Concise. That comes later. Be Yourself.