LeadSloth

DECEMBER 14, 2010

All in all, there is a lot of opportunity for personal and professional growth. The only downside is that I won’t have exposure to other Marketing Automation systems anymore (and all the great people that work at those vendors). However, working for a vendor in the space inevitably brings a bias.

Marketo 100

Marketo Marketing Automation Services Work Management Marketing Management 100

LeadSloth

JUNE 23, 2009

I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. Marketing Automation vendors have done very little to automate Inbound Marketing activities. Message for Marketing Automation Vendors. Inbound Marketing Automation.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

LeadSloth

SEPTEMBER 24, 2009

Avoid vendor bias. And luckily one person responded to my request for jokes. Based on these results, I will try to keep posting once or twice a week, but with more focus more on Thought Leader interviews and on vendor-neutral articles. Avoid vendor bias. And luckily one person responded to my request for jokes.

Marketing Automation Services 100

Marketing Automation Services Customer Surveys Marketing Automation Automation 100

LeadSloth

MARCH 16, 2009

Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies. After that, the (previously anonymous) website sessions are linked to a specific person. There are two ways to identify visitors: They fill out a form on your website.

ActiveConversion 100

ActiveConversion SMB Work Management Lead Management 100

LeadSloth

OCTOBER 18, 2010

It’s as if you would just sign up with one of the vendors, take a day to set everything up, and you’re done. The most junior person on the marketing team is often not the right person. These are all important trends, and many people will wonder: how do I get started?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

LeadSloth

NOVEMBER 16, 2010

An email marketing vendor found out that people searching for "newsletters" are less sophisticated than those who search for "email software" That's useful info to fine-tune your nurturing programs. Segmentation on Lead Source and Search Keywords. Pipeline Nurturing.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

AUGUST 27, 2009

And just like in medicine, the vendor pays for it all: admission is free for qualified B2B marketers (too bad they don’t have a session in Hawaii). I hope to meet several of my readers in person! They are organizing a B2B Marketing University this fall, with lots of interesting topics. Let me know if you’re attending.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Salesforce.com B2B 100