Tony Zambito

OCTOBER 26, 2020

Big Tech companies such as Facebook, Twitter, and Amazon announced three months ago they intend to keep employees working from home throughout 2021. With air travel, conferences, and in-person meetings curtailed, innovation in this area due to COVID-19 will increase. . This was quickly followed by other large organizations.

Marketing & Strategy 245

Marketing & Strategy Buyer Personas B2B Sales Interactive Marketing 245

Tony Zambito

AUGUST 16, 2010

This has been a summer of many defining moments on a personal level. In my return from a brief hiatus this summer to savor the recent defining moments in my personal life, I began to think of how this is an apt description of what has taken place this year in terms of social media and digital marketing. Cover via Amazon.

Buyer Personas 100

Buyer Personas Allocation Marketing & Strategy Social Media 100

Tony Zambito

MAY 5, 2011

.  Enhancing not only technology enabled engagements that can be found through such platforms as Twitter and Linked-In as well as company or industry specific platforms, but radically changing the notion of what personal engagements actually means.      Related articles.

Buy 100

Buy Buyer Personas B2B Lock-In 100

Tony Zambito

MAY 13, 2011

.  Facebook, LinkedIn, Twitter, Blogs, and other social media ranked near the bottom.    Blogs, WOM, Twitter, and Direct Mail were all ahead of Facebook in terms of influence.  Influence : This is where the report gets a little interesting.    What was the King of Influence in this survey? . 

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Tony Zambito

MAY 18, 2011

  Drastically affecting how organizational as well as personal goals are established and fulfilled.   The spheres of networking has exploded and connections are made daily through channels such as LinkedIn, Twitter, and Facebook.    Obviously, content marketing comes to mind here. 

Peer-to-peer 100

Peer-to-peer Buyer Personas B2B Thought Leadership Lead Ranking 100

Tony Zambito

JULY 24, 2011

  The implications are that the Social Buyer – from a B2B prism – is active on the likes of Twitter, LinkedIn, and Facebook daily.    This includes blurring the lines between personal and business.   With many never having met their peer in person or arranging to meet peers at conference. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100