The Point

OCTOBER 7, 2014

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

The Point

AUGUST 29, 2017

Touchpoints in an ABM sales play can be almost any form of communication: email, phone, social media, direct mail, even in-person outreach. More importantly, if your competitors are using these same channels, how do you make your communication relevant, personalized, and compelling to the prospect? Follow the prospect on Twitter.

Touchpoints 228

Touchpoints Account Based Marketing ABM Ideal Customer Profiles 228

The Point

SEPTEMBER 19, 2018

You’ll learn how to get noticed, how to work as part of a team, and yes: how to deal with a wide range of personalities. And yet, in the Twitter era, good business writing is a skill both in high demand and short supply. Work for an agency. At some point early in your career, work for an agency. Learn to write, and write well.

Demand Generation Agencies 165

Demand Generation Agencies Paid Search Agency Advertising Agencies Work Management 165

The Point

AUGUST 21, 2018

An insightful comment from CMO Joe Chernov on Twitter: “In B2B, demand generation is typically a misnomer. Instead, just assume the person you’re talking to has the relevant need, and focus on the benefits from taking action: Discover an easy way to cut HR costs by 50 percent. Marketers capture demand vs. generate it.”.

Demand Generation Agencies 113

Demand Generation Agencies Demand Generation Demand Generation 113

The Point

JUNE 8, 2016

It’s now possible to schedule personalized direct mail drops – through technologies like PrintingForLess – directly into your nurture stream. For a more detailed look at a related topic, download our free white paper on “ Social PPC: Tips for Successful Ads on Twitter, LinkedIn & Facebook.”.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Account Based Marketing Leads 100

The Point

JULY 13, 2012

As further context, the 4-1-1 Rule that Jon references is a principle intended for Twitter and credited to Tipping Point Labs and Joe Pulizzi of the Content Marketing Institute. Jon wrote the book on lead nurturing ( literally ) but, personally, I have concerns about extending Twitter rules into the realm of email marketing.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Campaigns 100

The Point

NOVEMBER 20, 2015

. – Paid social advertising on LinkedIn, Facebook, and Twitter, via “custom audiences”. – Real-time Web personalization to deliver account-specific or industry-specific content on campaign-specific landing pages or on the advertiser’s main Website.

Account Based Marketing 100

Account Based Marketing ABM Paid Search Agency Marketing Strategy 100