Paul Gillin

OCTOBER 7, 2010

CRM is a well-established discipline that presumes that the more information we can capture about a customer’s interactions with our company, the better we can deliver products and services that the person wants to buy. For example, I have 725 friends on Facebook, nearly 1,000 connections on LinkedIn, and almost 7,500 Twitter followers.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

AUGUST 20, 2013

A person’s value is defined by his or her platform, which is a function of connections. ” Generosity will be essential to marketing because no one wants to connect with a selfish person. ” Seth Godin on stage at #Inbound13 (photo by Joselin Mane via Twitter @JoselinMane ).' Unquoted comments are paraphrased.

Conference 50

Conference Internet Marketing Lead Scoring Lead Ranking 50

Paul Gillin

OCTOBER 11, 2012

Make it Personal. With that in mind, make sure your posts have a personal tone. Corporate speak doesn’t work in social channels because you communicate there as a person, not as an institution. Don’t Copy From Twitter. Do you agree?”. Only people can post content. Use Active Voice. Write like you talk.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

JUNE 17, 2010

It’s a camaraderie that is nurtured by personal contact. In the early days of Twitter, the Dell TechCenter staff had set up a common Twitter account as a secondary channel of communication. The Twitter initiative really gained traction when Hanson became @DellServerGeek and Sullivan became @SANPenguin.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

NOVEMBER 8, 2010

You can even create collages like the one I use for my Twitter page background. Tweetdeck for Twitter is one. monitors any RSS feed you specify and automatically posts items to social media accounts such as Twitter and Facebook. I keep my photo library in Picasa , which has terrific features for organizing and tagging images.

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Skype Product RSS Copyright 50

Paul Gillin

AUGUST 9, 2012

Were he speaking it today, he might refer instead to Twitter. Twitter is the enigma of social networks. The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools. Order From Chaos.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

AUGUST 4, 2011

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. Salesforce also post lots of photos of people, which reinforces the image that this is a company with a personal touch.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

SEPTEMBER 2, 2011

I administer four different blogs and Websites on a regular basis and stay tethered to my clients and friends through e-mail, Facebook, Twitter and instant messaging. My personal life is also been affected. My work setup includes four monitors powered by two PCs, each running voice recognition software. Version control is nonexistent.

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Cable Press Twitter Facebook 50

Paul Gillin

OCTOBER 5, 2011

Last week I got two letters in the mail that appeared to be personally addressed to me in a feminine hand (right). With 9,400 Twitter followers, 1,200 LinkedIn connections and regular columns in BtoB magazine and The CMO Site , I can extend their reach at very little cost to them. And I do, nearly every day.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

NOVEMBER 24, 2010

Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Twitter, social networking sites). Social media activities must not interfere with your workor productivity at Oracle, and your personal activities should take place outside of work. com , wiki.

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

JULY 8, 2010

Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Twitter, social networking sites). Social media activities must not interfere with your work or productivity at Oracle, and your personal activities should take place outside of work.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

DECEMBER 1, 2010

and Twitter. Google’s Eric Schmidt made an interesting point : smart phones are actually more useful than PCs because they know more about the user, including location, and can deliver a more personal level of utility. and Twitter. I had a chance to attend the recent Web 2.0 Here are five key insights I took away.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

SEPTEMBER 6, 2011

Klout attempts to determine influence metrics by looking at a person’s online activities and the actions of others that result from them. The service crawls Twitter and ranks members automatically. They aren’t active on Twitter and they don’t have Klout accounts. Yet Klout says I have more influence.

PageRank 50

PageRank Social Networks Wikipedia Ideal Customer Profiles 50

Paul Gillin

JUNE 24, 2010

In the case of the sales rep, we must be able to predict with reasonable certainty that the person can generate $2 million in incremental business in year one. They can even trigger customized e-mails or tweets when a person’s behavior matches certain predefined patterns. Sidebar – Valuing Twitter Followers.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

JANUARY 24, 2013

This new book comes from Mike Lewis, who is head of marketing at Awareness Networks, a personal friend and one of the nicest guys I know. –Nearly 100% of interactions around content posted to Facebook and Twitter occurs during the first 10 days, but only 34% of interactions around YouTube and WordPress content happens during that time.

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50

Paul Gillin

NOVEMBER 28, 2011

I entered the room late, but figured I could quickly catch up on the proceedings by checking the Twitter stream of attendees. Only one person identified the IT department. The disconnect between CIOs and the emerging world of social business became clear to me at a conference I attended about two years ago.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

FEBRUARY 16, 2012

A list of tips for building a quality business Twitter following that I recently contributed to The CMO Site mentioned the value of being the eyes and ears of your followers. People don’t like it when their newsfeed is crammed with messages from one person. Include Twitter handles and links whenever possible.

Marketing Proposals 50

Marketing Proposals Storytelling Advertising Mediums Tagging 50

Paul Gillin

FEBRUARY 15, 2014

I recommended setting up multiple Twitter accounts for different functions like customer service and marketing. ” For example, Leo Laporte ( @leolaporte ), who has nearly a half million Twitter followers, says he doesn’t even read his home Twitter feed anymore because it’s so clogged with useless messages.

Social Networks 50

Social Networks Ideal Customer Profiles Blogger Social Media 50