Digital B2B Marketing

MARCH 12, 2014

It isn’t because it was widely shared on Twitter or LinkedIn. Find personal cloud computing solutions. Just like you do when you talk to someone in person! Share your perspective with me on Twitter ( @wittlake ) or in the comments below! You know millions of people saw your content. Search provides a good model.

Intent 100

Intent Long Tail Marketing Marketing Automation Services Content 100

Digital B2B Marketing

JANUARY 3, 2013

Personalizing email subject lines dramatically increased open rates, according to this post from Eloqua. When you make a marketing email look like an email from a personal acquaintance or a confirmation message, of course you get a better open rate and a better opportunity to make your pitch! Spammers figured out this trick years ago.

Practices 100

Practices Eloqua Best Practices Open Rate 100

Digital B2B Marketing

JUNE 6, 2013

Joe Fernandez of Klout recently said Klout’s goal is to help every person maximize their individual influence. But what would happen if Klout achieved this goal and every person became more influential? Our personal network, those we know, know the expertise of and trust, become more influential. It seems so to me.

PR 100

PR Network Marketing Social Media Act-On 100

Digital B2B Marketing

JULY 26, 2011

Stacey Herbert started a Niche Amnesty challenge on DIYBlogger last week and asked bloggers to share a more personal side for a change. For an example of this influence, see the bio I use on Twitter. In my personal life, I’m always running behind. Food is important. The one I choose was a digital agency, and it just fit.

Paid Search Agency 100

Paid Search Agency Planning Advertising Agencies Ad Exchange 100

Digital B2B Marketing

NOVEMBER 14, 2013

A Personal Lesson in Changing Course. Share your answer in the comments below or with me on Twitter ( @wittlake ). The economy rolls on, changing (or stagnating). People around you set their own plans into motion. You must be ready to let go of the plan you invested months of your time and energy into and change course. Then I saw it.

Planning 100

Planning Course Twitter Studies 100

Digital B2B Marketing

JULY 17, 2013

You attempt to type “camping” in a personal email. You know your target persona better than you know any real person in your target audience. Or if you aren’t ready to get so personal, which ones describe the marketers around you? Your fingers instinctively type “campaign” instead. Image source.

Planning 100

Planning Banner Ads Banners Ad Exchange 100

Digital B2B Marketing

AUGUST 22, 2013

The Personal Persona. Yes, personal and professional lives are inextricably linked. But if a persona tells you more about a person’s family, pets and free time activity than their professional career and motivations, you are missing an absolutely critical part of the picture. These are your potential personas.

B2B Marketing 100

B2B Marketing Work Management Marketing Management B2B 100

Digital B2B Marketing

AUGUST 7, 2012

Yet before I ever saw one of Leo’s guest posts, myself and many others had already heard about Buffer as a better way to share on Twitter and Facebook. Every contributor to Linux has a personal stake in the Linux OS. Share your view in the comments below or with me on Twitter (@wittlake).

Inbound Marketing 100

Inbound Marketing Planning Paid Search Agency Content 100

Digital B2B Marketing

APRIL 25, 2012

Just say the name on Twitter and you are likely to get responses that range from disdain that is only constrained by 140 characters to adoring love and affection. One of my personal goals in social media is to engage with people interested in modern B2B marketing. Let me know in the comments or on Twitter ( @wittlake ).

B2B Marketing 100

B2B Marketing Paid Search Agency RSS B2B 100

Digital B2B Marketing

JANUARY 22, 2013

Yes, some of your ads will reach the wrong person, but they will on trade publication sites as well. That is merely personalization and a mechanism to capture your attention. Share them in the comments below or with me on Twitter ( @wittlake ). Remember that your test covers both the data and the space where the ads are running.

DemandBase 100

DemandBase Banner Ads Banners Landing Pages 100

Digital B2B Marketing

DECEMBER 20, 2012

Particularly if its a common name, adding a title, company, location or other info to your search will help to narrow the results and find the right person. Add the title or headline to your search and you will get directly to the right person. If so, please share them in the comments below or with me on Twitter (@wittlake)!

Profiling 100

Profiling Linkedin Google Paid Search Agency 100

Digital B2B Marketing

MAY 21, 2013

You would never consider creating rules with complex branching logic to send a followup email to just one person; you would look at the situation and write only the email needed, when its needed. And you would really personalize it to everything you know about the recipient! The interesting question is, where is the tradeoff?

Marketing Management 100

Marketing Management Marketing Automation Services Marketing Automation Automation 100

Digital B2B Marketing

JUNE 4, 2013

Social media advertising isn’t targetable or scalable enough in many B2B markets to make the list above, but with recent updates from Facebook and rumored changes pending from Twitter, that may change. Share your views in the comments below or with me on Twitter ( @wittlake ). Print Advertising.

Paid Content 100

Paid Content Lead Generation Tactics Paid Search Agency 100

Digital B2B Marketing

APRIL 4, 2013

Your personal and business success are not the singular priority of any outside expert, partner, vendor or client. Why are we so quick to trust our business and personal success to companies or individuals simply because they present themselves with authority? You Must Question. Image Credit: Stuart Miles / FreeDigitalPhotos.net.

Advertising Agencies 100

Advertising Agencies Sample Marketing & Strategy Paid Search Agency 100

Digital B2B Marketing

JULY 7, 2011

This post was sparked by a spirited, and at times emotional, debate during the #bizforum chat on Twitter yesterday evening. When presented with the same rational arguments, another person may have a different belief, and the ensuing discussion can quickly become emotionally charged. Beliefs are not absolute. Our beliefs are emotional!

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Demand Generation 100

Digital B2B Marketing

AUGUST 28, 2012

Those are skills that can easily be learned by the right person. The more important thing to know is what type of person can learn both the skills they need today and the new ones they will need tomorrow? Isn’t that the kind of person you need on your team? Photo Credit: The Wizard.

B2B Marketing 100

B2B Marketing B2B Best Practices Marketing Management 100

Digital B2B Marketing

DECEMBER 1, 2011

I asked the same question in a simple online poll, sent out via Twitter and LinkedIn. However, my personal network is heavily skewed towards people in online marketing. Share your examples in the comments below or with me on Twitter ( @wittlake ). Beyond the unscientific nature of the two surveys, they are different audiences.

Online Marketing 100

Online Marketing Peer-to-peer Paid Search Agency Telemarketing 100

Digital B2B Marketing

DECEMBER 1, 2011

I asked the same question in a simple online poll, sent out via Twitter and LinkedIn. However, my personal network is heavily skewed towards people in online marketing. Share your examples in the comments below or with me on Twitter ( @wittlake ). Beyond the unscientific nature of the two surveys, they are different audiences.

Online Marketing 100

Online Marketing Peer-to-peer Paid Search Agency Telemarketing 100

Digital B2B Marketing

OCTOBER 1, 2013

MailerMailer results are based on personalized email copy. Share your view in the comments below or with me on Twitter ( @wittlake ). Here are five recent email benchmarks, side by side. Notes on chart statistics: Mailchimp results exclude companies with less than 50 employees. Stop measuring your results against published benchmarks.

Advertising Benchmark 100

Advertising Benchmark Click Rate Sample Statistics 100

Digital B2B Marketing

AUGUST 13, 2013

I’ve had a recent (and continuing) personal lesson in agility. Like many long term business and marketing goals, our personal dream was still fuzzy around the edges. Share your tips in the comments below or with me on Twitter ( @wittlake ). Are you ready to be an agile marketer? We just sold our house.

Planning 100

Planning Marketing & Strategy Marketing Network Marketing 100

Digital B2B Marketing

SEPTEMBER 1, 2011

If it is not worth mailing to at least one person, STOP. Share your answers in the comments below or with me on Twitter. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. We carefully selected what we sent and who we sent it to. About Eric Wittlake.

Social Media 100

Social Media Media Content Rules 100

Digital B2B Marketing

SEPTEMBER 22, 2011

However, the experience is often built on the assumption the marketer knows best , with a carefully planned stream of content dictated for each person. Share your view on this approach below or with me on Twitter ( @wittlake ). You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog.

Planning 100

Planning Content Marketing Webcast Content 100

Digital B2B Marketing

NOVEMBER 1, 2011

So why all the fuss about B2B being B2P (business to person)? They Make Bigger Decisions There is more resting on business decisions than on personal decisions. Marketing in this environment is not about one person. Your Turn What is your view on Business to Person (B2P) marketing? What makes these people different?

B2B Marketing 100

B2B Marketing B2B Barriers Marketing & Strategy 100

Digital B2B Marketing

FEBRUARY 25, 2014

Gary Thuerk, referred to as the father of spam, said “I never fill out any personal information on Web sites because it all goes into some kind of marketing database” in an interview with eSecurity Planet. Share your view in the comments below or with me on Twitter ( @wittlake ). Strategy banners Email Spam Toyota'

Rules 100

Rules Paid Search Agency Banners Barriers 100

Digital B2B Marketing

MAY 28, 2013

Someone may be highly engaged on your microsite, but your dynamic content triggers will show basic 101 content when that same person comes back to your corporate site to learn more. Share them in the comments below or with me on Twitter ( @wittlake ). Dynamic Content Triggers Will Misfire. Photo Credit: Werwin15 via Flickr cc.

Microsite 100

Microsite B2B Marketing Domain B2B 100

Digital B2B Marketing

APRIL 11, 2012

The average person online in the US was served 19,000 banners in 2011. If 31% of banners are not seen, every person still sees more than 13,000 banners a year. Share your view in the comments below or with me on Twitter ( @wittlake ). Here is a summary of 2011 online advertising in the US, based on data from ComScore: 4.8

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Banners 100

Digital B2B Marketing

FEBRUARY 7, 2012

Belieavable Encourages Personality Today, brands need to engage, not broadcast. Personality creates more memorable conversation, and brands are no different. Being believable requires having a personality (or even lack of one!) Share your thoughts in the comments below or with me on Twitter ( @wittlake ).

Social Media 100

Social Media Media Broadcasting Social Marketing 100

Digital B2B Marketing

JUNE 28, 2012

This is why sales people with existing relationships are recruited and account managers work to develop personal relationships with clients. That click may be important, but calling it a conversation is an insult to the person with their hand on the mouse. Marketing is predominantly one-way communication. Photo by Natesh Ramasamy.

Enterprise Management 100

Enterprise Management Paid Search Agency Work Management Marketing Proposals 100

Digital B2B Marketing

SEPTEMBER 18, 2012

Well timed, it arrives as she sits down in the office to check personal email before the real work day begins. Share your reaction in the comments below or with me on Twitter ( @wittlake ). On Monday, you notice a crib in the sidebar of your Macy’s email. Across town, your friend receives an email from Macy’s at 8:25 AM.

Planning 100

Planning DemandBase Aggregators Ethics 100

Digital B2B Marketing

SEPTEMBER 10, 2013

You are promoting a one-off event, such as a webcast or local in-person event, and the additional available reach is key. You need the cleanest data possible for a program that has a very high investment per person (such as a gift or high end dimensional direct mail). You don’t need access to the list itself.

Buy 100

Buy ReadyContacts Ad brokers Ad Building 100

Digital B2B Marketing

NOVEMBER 7, 2013

Mass following is frowned on by Twitter and if carefully managed, your follower ratio eventually makes you look like a spammer. But what if there was a way to get more followers without paying to promote your account through Twitter, hurting your follower ratio or filling your stream with an excessive number of tweets? Many voices.

Twitter 100

Twitter Reachforce Demand Generation Agencies B2B Marketing 100

Digital B2B Marketing

APRIL 16, 2012

Cookies are used (among other things) for measuring performance, targeting advertising and personalizing sites. However, most advertising applications for cookies assume they are used to identify a person consistently over time. Site Personalization Recognizing repeat visitors is only one possible use case.

Marketing Attribution 100

Marketing Attribution Banners Paid Search Agency Sample 100

Digital B2B Marketing

OCTOBER 11, 2012

Those brands are out there in your personal live, from BMW or Louis Vuitton to Apple or Blendtec. Share your reaction in the comments below or with me on Twitter ( @wittlake ). Not just the ones that seem safe or are good for your resume, but the ones you just want? You don’t need them, you want them. Now consider your business.

B2B 100

B2B B2B Sales Advertising Agencies B2B Marketing 100

Digital B2B Marketing

NOVEMBER 22, 2011

But Klout’s results are public and even simpler to see than Google’s (no long list of keywords to consider or personalization of results, just one big number). Share your view in the comments below or with me on Twitter ( @wittlake ). Klout measures influence (debate of the accuracy aside).

Best Practices 100

Best Practices Keywords Intent Google 100

Digital B2B Marketing

NOVEMBER 22, 2011

But Klout’s results are public and even simpler to see than Google’s (no long list of keywords to consider or personalization of results, just one big number). Share your view in the comments below or with me on Twitter ( @wittlake ). Klout measures influence (debate of the accuracy aside).

Best Practices 100

Best Practices Keywords Intent Google 100

Digital B2B Marketing

OCTOBER 2, 2012

If you use audience targeting to reach the same person on ESPN.com, your ad is a bigger interruption and is asking them to make a bigger change in focus. Share your favorites in the comments below or with me on Twitter ( @wittlake ). Your Turn What other bad advice are B2B marketers receiving from the marketplace?

Advertisements 100

Advertisements Advertising DemandBase CRM 100

Digital B2B Marketing

MARCH 21, 2012

Data about who we are, what we like, what we buy and where we go will drive personalization of marketing even in environments that today we do not consider personal. Please share your thoughts in the comments below or with me on Twitter ( @wittlake )! Eighteen years from now, privacy will be a very different debate.

Paid Search Agency 100

Paid Search Agency Telemarketing Ad Frequency Privacy 100