Anything Goes Marketing

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Twitter and Customer Service - Potential PR Nightmare

Anything Goes Marketing

Your company may have just started down the path of using Twitter as another communication channel. (If The question that you may be grappling with is this: How should Twitter be used for customer service? If you have a corporate Twitter account and someone sends you a message, you better respond and quickly.

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10 Tips for Using Twitter And Email Marketing for B2B

Anything Goes Marketing

That topic is Twitter and how best to use this tool for your B2B marketing efforts. I thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter. Add a link to your company's Twitter account to all mass email communications. Use Twitter content in your email newsletters.

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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

The main difference this year from last year was that we not only shared our knowledge and insights with each other but with the power of Twitter, we could share these with the rest of the globe. While I could write a number of blog posts on my own findings from this event, I decided to let Twitter write the post for me.

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5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

Join Twitter and look for a Twitter List that includes tweets about areas of marketing that interest you. To get started, use a tool like [link] that lists some of the top lists on Twitter. Here is my Twitter list that I generated that I follow daily. They will hopefully help you in return.

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Customer Service at its Best: Wind Mobile

Anything Goes Marketing

When another person (his forum handle is @TBR)chimed in to further criticize Wind he received the following rebuke from a Wind supporter: @TBR - Are you even a Wind customer? Here are a few general suggestions that I would recommend based on my observations: Respond better on Twitter. From other posts I have read, you are not.

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The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. For example, you can mention on your twitter profile that you've just released a new blog post or newsletter. send should be based on a person's interest and the stage of the demand waterfall that they are in.

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Email Marketing Gone Wrong - It's not the 1990s Anymore

Anything Goes Marketing

In 2009, you need to ensure that emails are highly personalized. Now, you may have noticed that Shoppers did include my Shoppers Optimum points balance - which is a personalized piece of information. Here is the email once I enabled the images: If you notice, the products being advertised are women's beauty products.