Chris Koch

OCTOBER 30, 2009

And yet our latest annual survey of 355 buyers of complex IT solutions, How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media, shows that the door to the C-suite is opening up. CEOs Use Social Media More than Other Buyers. You can download an abbreviated summary here. ).

Social Media 100

Social Media Peer-to-peer Enterprise Management Media 100

Chris Koch

MAY 21, 2010

Facebook has built its business model around gathering as much personal information about us as possible. And just as our traditional thinking about qual forms is failing, so will Facebook’s personal-information-as-currency model. That price is personal information, company information, and buying intent. come at a price.

Privacy 100

Privacy B2B Marketing Lead Ranking B2B 100

Chris Koch

JUNE 5, 2009

Well-known brands have built up trust with customers and have farther to fall when a crisis hits. If the crisis is seen as being morally averse, or causes harm in ways that seem ethically and morally averse to the average person, it will affect the pace and depth of losses. auto industry as a whole. Ethical and moral impact.

Paid Search Agency 100

Paid Search Agency Companies Work Management Ethics 100

Chris Koch

MARCH 26, 2010

And while marketers can create some social media content, they can (and should) rely on their subject matter experts (SMEs) to create most of the stuff that’s going to build trust and relationships with customers. so that buyers can consume the information in any form they choose. Hire a content director.

B2B Thought Leadership 100

B2B Thought Leadership RSS Enterprise Management Thought Leadership 100

Chris Koch

MARCH 12, 2010

Chunks and snippets of white papers sprinkled through social media like breadcrumbs in the forest let us deliver value and build trust by providing content at a higher level of frequency. We tend to think of intimacy as being personal—something for the salespeople. Think of social media management as filling in the gaps.

Social Media 100

Social Media Media Thought Leadership Work Management 100

Chris Koch

JUNE 18, 2014

Recently, researchers successfully launched a mock spyware attack through an EEG game in which they were able to reveal information about the user’s ”month of birth, area of living, knowledge of persons known to the user, PIN numbers, name of the user’s bank, and the user’s preferred bank card.”. Support life for lower robotic organisms.

Organization 100

Organization Spyware Domain Opinions 100

Chris Koch

DECEMBER 28, 2010

The ultimate risk in business is that your customers stop buying from you because they don’t trust you. Creating a temporary virtual community in the run up to an event to inform and liven up in-person meetings at the event. Customers want ideas for fixing their problems and proof that they can trust you.

Planning 100

Planning Work Management Paid Search Agency B2B Thought Leadership 100