Content Marketing Institute

NOVEMBER 21, 2018

She gets her news and entertainment from YouTube. While younger generations account for a lot of views, YouTube is ubiquitous across the generations, attracting 1.9 Tim Schmoyer, CEO of Video Creators, offered some insight in his recent Content Marketing World presentation, How to Develop a Loyal YouTube Audience.

Youtube 92

Youtube Ad Building Loyalty Communities 92

Vision6

AUGUST 9, 2021

Text marketing makes sense for many businesses, particularly those that rely on building personal connections with their customers or send important and time-sensitive information. Or you can create automations that send predetermined messages to contacts, triggered by certain events or behaviours (just like email).

SMS 98

SMS Personalization Opt-out Paid Search Agency 98

Hubspot

JUNE 17, 2019

It's clear that web visitors are shifting to video -- Facebook Watch, IGTV, and of course, YouTube have all picked up steam in recent years. I saw an opportunity to engage and grow an audience for my company, Niche Site Project's YouTube channel , and decided to double down. The results exceeded my expectations for YouTube metrics.

Youtube 78

Youtube Video Marketing Work Management Marketing Management 78

PureB2B

APRIL 20, 2017

Personalization has proven to be a highly effective marketing strategy. In fact, Infosys reported 59% of consumers say that personalization influences their shopping decision. Furthermore, Marketo found that 78% of customers will only engage with new offers if these are personalized to their previous transactions with the business.

Personalization 89

Personalization Planning Marketing & Strategy Banner Ads 89

Marketing Insider Group

APRIL 22, 2021

Take your pick from over a dozen different welcome mats, triggered popups, smart bars, and more. Use the data to create personalized website experiences and reach your leads with more effective content. Clarity offers personalized mentoring, coaching, and advice specifically for startups. Kissmetrics .

Startups 363

Startups Marketing Budget Budget Programs Tools 363

Kevin Indig

MAY 29, 2023

While I am personally convinced that AI answers are inevitable in the medium term to long term, it’s not yet clear whether users prefer AI answers over classic web results in the short term. When someone searches “Youtube” in Google (one of the most popular queries), Google does not re-run that search query.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

PureB2B

APRIL 20, 2017

Personalization has proven to be a highly effective marketing strategy. In fact, Infosys reported 59% of consumers say that personalization influences their shopping decision. Furthermore, Marketo found that 78% of customers will only engage with new offers if these are personalized to their previous transactions with the business.

Personalization 62

Personalization Planning Banner Ads Marketing & Strategy 62

Contently

APRIL 19, 2021

And based on personal experience, the platform’s algorithm has gotten very good at recommending related content on the “For You” page—including posts that come from brands. One of my favorite educational TikTokers is Hank Green , also known for his Crash Course YouTube videos that got some of us through school.

Brand Identity 182

Brand Identity Branding B2B Paid Search Agency 182

Televerde

NOVEMBER 14, 2019

I adore Orange is the New Black , but I never would have found my absolute favorite show (its Australian counterpart) Wentworth, without Netflix’s amazing hyper-personalization feature. This type of personalization improves the overall customer experience, and ultimately helps you accelerate sales and boost revenue. Show me the data!

Marketing Automation Services 40

Marketing Automation Services Marketing AI Personalization Tools 40

Martech

JULY 10, 2023

My recent trip to Augmented World Expo (AWE), the world’s largest extended reality conference, triggered AI-induced anxiety. Rapidly disrupting our personal and professional environments like a runaway train, AI is poised to be more impactful than the internet. has launched. Remember, you are not alone on this unprecedented journey.

Marketing AI 132

Marketing AI Paid Search Agency Trends Copyright 132

Velocity Partners

JANUARY 24, 2024

There are hundreds of posts about how Spotify Wrapped has nailed personalization. You may not have any real user data to start working with: If you capture any utilization data at all, it’s hard to draw playful personality-quiz conclusions from the way customers use your billing software. So, what do you have to offer?

Peer-to-peer 84

Peer-to-peer Work Management Marketing Management Lead Scoring 84

SocialPilot

DECEMBER 6, 2023

The YouTube Algorithm YouTube is capable of keeping its users hooked for hours, thanks to its ranking signals which are as follows: Watch history: YouTube places major emphasis on your watch history and recommends content based on your past views. Check out our blog to learn more about Youtube’s algorithm.

Social Media 83

Social Media Paid Content Media Lead Ranking 83

Convince & Convert

OCTOBER 22, 2015

And soon, any time I hear the word “hater,” I’’ll be running over to give the person a big hug, thanks to the one and only Jay Baer. Is this the new “URL grab of the mind,” to trigger brand-related thoughts whenever we see or hear things in the real world? How to Build a Brand Trigger.

Ad Building 163

Ad Building Brand Identity Branding Trigger Marketing 163

Webbiquity

JUNE 1, 2021

If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously). Personalized messages that trigger authentic conversations are a great strategy here. Use your observations to create personalized, exclusive experiences. But it’s vital to develop a strategy first.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Kevin Indig

OCTOBER 3, 2023

User data = Google measures who clicks on what in real time and adjusts ranks for all or just some users (personalization). YouTube uses watch time. Training data = Google uses click data to train systems like BERT / Rankbrain, etc. and launches changes during (core) algo updates. TikTok uses swipes.

Lead Scoring 84

Lead Scoring Lead Ranking Google CTR 84

Unbounce

JUNE 28, 2022

You followed the link to the company’s product page and went through a lengthy checkout process that included giving away personal data to a brand you’d just met. Source: YouTube. Source: YouTube. Lean into personalization. Lean into personalization to attract key audiences’ attention.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Valasys

APRIL 10, 2020

The term personalization in account-based marketing means not just identifying and targeting the accounts of high-value, but also deploying account-based data and technology as key account-based solutions to help companies attract engage and convert prospects and then analyze their performances by competitive benchmarking.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Martech

NOVEMBER 11, 2022

B2C marketers must understand the impact 24/7 internet access has on how and why consumers buy what they do – and provide relevant, personalized content and experiences with which their customers want to engage. YouTube, for example, provides a platform for marketers to create video content that drives consumers to online retailers.

Digital Asset Management 113

Digital Asset Management Work Management Marketing Management Digital Experience Platform 113

Optinmonster

MAY 10, 2023

“FOMO” stands for the fear of missing out , a psychological trigger humans can’t help responding to. It typically includes messaging that triggers your target audience’s innate fear of missing out to make them more likely to convert. It’s another tactic that triggers loss aversion, a fancy term for FOMO.

Examples 110

Examples Urgency Marketing Planning Trigger Marketing 110

Optinmonster

APRIL 9, 2020

Share Your YouTube Videos. Do you have a YouTube channel for your business? If you do, start sharing your YouTube videos in your newsletter. It’s important to remember though, your YouTube video will not necessarily play right inside an email. Everyone loves getting a personal invitation to an exciting event.

Newsletter 120

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 120

ClickZ

MARCH 2, 2020

Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. Marketers can trigger personalized emails when customers make a purchase, abandon a cart, interact with the brand on social media and more, all through automation. How to keep consumer trust amidst heightened data privacy concerns.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

Optinmonster

FEBRUARY 18, 2024

As human beings, we are all driven by certain psychological or emotional triggers. These triggers are so powerful that they operate subconsciously; we are usually unaware that they influence our actions. If that many people subscribed to his YouTube channel, his email list must be impressive too, right? That’s it!

Opt-out 67

Opt-out Trigger Marketing Opt-in Co-Registration 67

Hubspot

JULY 5, 2021

In middle school, my best friend and I used to have a show on YouTube where we performed a dare from our audience each week. This video hosting product also allows you to insert CTAs and forms into videos, trigger video workflows that provide targeted content to leads, and video analytics so you know which videos resonate with your audience.

Video Marketing 101

Video Marketing Best Practices Business Marketing Management 101

Optinmonster

DECEMBER 22, 2020

Instead, you can set up various display settings and triggers to make sure you’re only adding people who fit your buyer persona. Instead, you should send those leads personalized emails rather than templated newsletters. It also helps to personalize your email copy to the person you’re sending it to.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Vision6

OCTOBER 12, 2020

Most importantly, you can deliver personal experiences that will encourage your subscribers to dig a little deeper into their wallets. Get Personal. Here’s how you can get on a more personal level with your subscribers: Incorporate their name in a different way by embedding merge tags into your own custom image or video.

Examples 98

Examples Urgency Marketing Trigger Marketing Paid Search Agency 98

Content Marketing Institute

JANUARY 25, 2019

Dominik Elmiger, a digital marketer and teacher at Chartered Institute of Marketing, explains that social allows brands to blur the line between person and company. Trigger your content. Dominik sees triggering content based on the life stage of a prospect or customer as a great opportunity. “It Video is a good example of this.

Paid Content 107

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 107

Heinz Marketing

APRIL 19, 2022

The overall goal is to attract interest in the lead, nurture them through personalized outreach, and convert them to opportunities that turn into paying customers. Personalization is becoming increasingly prevalent in the B2B space, as the more personalized your outreach efforts are, the better your conversion opportunities become.

Lead Generation 91

Lead Generation Webinar Metrics Sales Qualified Leads Generation 91

GreenRope

JULY 8, 2021

We recently sat down with long-time client, Melissa Allen, founder and personal trainer of Optimum Condition, to discuss their innovative use of GreenRope’s SMS campaign features. Melissa created the “Desk Job Personal Trainer” as a way to keep patients physically engaged throughout the day. Optimumcondition.com.

SMS 52

SMS Auto Responder Opt-in Training 52

Martech Advisor

DECEMBER 23, 2019

As far as what to post, a 2017 study of YouTube users found that 65% of respondents said they turn to YouTube to 'help me fix something,' 56% said to 'learn something new' and 57% said 'to be entertained.' Personalization and Hyper-personalization.

Small Business Marketing 112

Small Business Marketing Trends Marketing Strategy Marketing & Strategy 112

Optinmonster

MAY 22, 2020

Our mobile exit-intent trigger works in 2 ways. Scrolling Up Trigger. In a second, we’ll show you how you can trigger mobile exit-intent for users who scroll up after reading your content. But you can fix this by putting a mobile exit-intent popup triggered by hitting a phone’s back button.

Intent 99

Intent Trigger Marketing Mobile Marketing Advertising Mediums 99

Optinmonster

APRIL 4, 2024

If you’re growing your first email list or sending personalized emails to specific segments of your customer base, Brevo’s free tier can help you roll out your initial email marketing campaign. It includes tools to create personalized customer journeys and sales funnels. On the free plan, you can send up to 300 emails per day.

Enterprise Management 64

Enterprise Management Email Marketing Marketing Automation Services Work Management 64

Buffer

DECEMBER 14, 2022

Therefore, if you’re within a specific niche like personal finance, the text on your video (hashtags, subtitles, text-on-screen) needs to reflect that niche to make it appear to people looking for or interested in that content. Using trigger words in your content may also help improve your TikTok SEO.

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

Salesforce Marketing Cloud

DECEMBER 6, 2023

You can find some great resources on the Salesforce Admins website, the Salesforce Admins YouTube channel , and Trailhead , along with some helpful community resources you can find by googling the topic + Salesforce. As a effect, you might inadvertently change production data that your users, customers, and external systems use.

Paid Search Agency 110

Paid Search Agency Tips Companies Work Management 110

The Marketing Blender

AUGUST 12, 2022

FYI – I host this series live on Facebook & LinkedIn, post these episodes to YouTube, and have a bonus podcast covering a lot of this content and more! . We also need to talk about the personal side: What kind of discipline and mindset do you need to be emotionally, mentally, and spiritually in the driver’s seat? .

Planning 98

Planning Work Management Marketing Management Trigger Marketing 98

SmartBug Media

DECEMBER 14, 2022

74 percent of baby boomers think email is the most personal channel to receive communications from brands, followed by 72 percent of Gen X, 64 percent of millennials, and 60 percent of Gen Z. Dr. Danielle’s welcome flow emails (emails triggered every time a certain behavior occurs) delivered: 9 percent click rate. percent open rate.

Email Marketing 98

Email Marketing Click Rate Open Rate Paid Search Agency 98

Directive Agency

OCTOBER 26, 2023

The importance of Accurate Tracking in Digital Advertising AKA Good-Bye Cookies Privacy changes from more and more restrictions on user data collection and the use of personal data means the quality of your first-party customer data is going to be key to your tech company’s future marketing success. Click the pencil icon next to “Triggering”.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Search Agency Google Ads 52

Zoominfo

JANUARY 31, 2019

This person isn’t necessarily looking to buy something. Their query was triggered by a conversation, passing thought, something they heard or saw, and everything in between. Whether the person is looking for a way to fix a leaking pipe or trying to file paperwork at the DMV, these queries occur frequently.

Marketing Analytics Tools 124

Marketing Analytics Tools Top of Funnel Class Zoominfo 124