Oktopost

APRIL 18, 2024

Listen to the podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode summary Intent data helps you to prioritize accounts by capturing customer activities and gauging their level of purchase interest, otherwise known as buyer intent.

Work Management 84

Work Management Intent Data Buyer Intent Marketing Management 84

Oktopost

NOVEMBER 9, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. While both strategies aim to connect better with customers through personal relationships that build revenue, social selling is more one-to-one rather than one-to-many. Keep binging Radically Transparent! Catch all episodes here. Episode Summary.

Social Media 125

Social Media Social Marketing Media Transparency 125

Oktopost

NOVEMBER 16, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. According to Collins Dictionary , quiet quitting is the practice of doing no more work than one is contractually obliged to do, especially in order to spend more time on personal activities. Keep binging Radically Transparent ! Catch all episodes here.

Tactics 118

Tactics Transparency Work Management Viral Marketing 118

Oktopost

MAY 11, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. As a young person in technology, we often believe the product creates the value of an organization. He joins the Radically Transparent podcast to talk about an interesting lesson he learned back in 2011 that he wished he would have known sooner.

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

Oktopost

OCTOBER 5, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Getting social right so your sales teams can use social engagement data to personalize their conversations with their prospects. Watch the recording: Subscribe to the Radically Transparent Podcast today: We’re on Apple Podcasts. Catch all episodes here.

Eloqua 118

Eloqua Work Management Transparency Leads 118

Oktopost

MARCH 27, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary In this episode of Behind the Post, Olivia Messina sits down with Kristina Thomas , Head of Social Media at S&P Global. Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Love going Behind the Post?

Enterprise Management 144

Enterprise Management Content Youtube Advertising Benchmark 144

Sprout Social

JUNE 17, 2019

Having a personal brand, whether you’re job hunting, running your own business or at any stage in your career, is essential. One of the best ways to enhance your personal brand is through social media. A great personal brand is one that is authentic and intrinsically connected to who you are as a person. Don’t create.

Social Media 111

Social Media Trends Personalization Brand Identity 111

Digilant

APRIL 1, 2020

As Americans are staying home, they’re watching more and more videos on platforms like Netflix, YouTube, Hulu, and Amazon Prime Video. New to YouTube advertising? Why YouTube? YouTube is the world’s second largest search engine and second most visited site after Google. Source: HubSpot. The Bidding Process.

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

Digilant

APRIL 1, 2020

As Americans are staying home, they’re watching more and more videos on platforms like Netflix, YouTube, Hulu, and Amazon Prime Video. New to YouTube advertising? Why YouTube? YouTube is the world’s second largest search engine and second most visited site after Google. Source: HubSpot. The Bidding Process.

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

Hubspot

DECEMBER 12, 2018

Luckily, while some channels are rather reserved about the secrets of their algorithms, YouTube, the most popular video platform, has been remarkably transparent. Naturally, we wanted to read the paper and take the course to help you understand exactly how to boost your rankings on YouTube. How does the YouTube algorithm work?

Youtube 78

Youtube User-Generated Content Click Rate Paper 78

Oktopost

JULY 14, 2021

Listen to the podcast: For more thought leadership on cultivating a people-first culture, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Radically Transparent , is a podcast geared towards the modern-day B2B marketer. Jill Murray, CMO of Arcadis, takes the hot seat today.

B2B Thought Leadership 118

B2B Thought Leadership Transparency CMO Thought Leadership 118

Convince & Convert

MARCH 5, 2024

”² Over half of redditors are likely to have “chosen a new brand” in the last week or the last month across everyday purchase categories such as grocery or personal care products, +40% higher than the competitor average and #1 overall. Especially on Reddit, people believe in nuance and personal circumstances.

Research 143

Research Loyalty Case Studies Communities 143

Oktopost

DECEMBER 15, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. “Strength WithIN” aims to create space for LinkedIn employees who are interested in strength sports to connect, both in-person and virtually, to build meaningful relationships, work better, and become more resilient. Catch all episodes here.

Peer-to-peer 62

Peer-to-peer Budget Programs Transparency Ad Exchange 62

Oktopost

NOVEMBER 28, 2021

Listen to the podcast: Or subscribe on Apple Podcasts , Spotify , or YouTube. Winning Sales Person of the Year in 2014 and Sales Leader of the Year in 2018, Rich is also a thought leader in social selling and has contributed to multiple blogs and podcasts on the topic. Rich Stone, VP Sales at TechTarget takes the hot seat.

Intent Data 69

Intent Data Intent Peer-to-peer B2B Thought Leadership 69

Oktopost

APRIL 7, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Customers are no longer responding to a one-size-fits-all message—and personalization can only go so far. Far from a new concept, this style of personalized marketing has come back to the forefront of hot topics in the B2B marketing industry.

Account Based Marketing 62

Account Based Marketing Marketing Analytics Tools Transparency Planning 62

Navigate the Channel

JANUARY 8, 2024

These brief, intent-driven interactions represent critical opportunities for businesses to connect with their target audiences in a personalized and timely manner. Content must address consumers’ specific needs at each micro-moment, so personalization and understanding the consumer’s intent are key.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Oktopost

AUGUST 19, 2021

Listen to the podcast: For more thought leadership on how data privacy regulation, GDPR and identity impact B2B business activities, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Meet Julia Shullman.

Privacy 62

Privacy B2B Thought Leadership Transparency Thought Leadership 62

Marketing Insider Group

JULY 11, 2023

The best ads feel organic and are part of a personalized experience. YouTube is another place to target your key demographic by their interests. To overcome the stigma with sponsored content, be transparent and deliver real value through educational or entertaining content. Image Source 1. Be a human and try to help people.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

Oktopost

JUNE 16, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Over the last decade, the banking industry has been making steady progress in creating personalized experiences. Why customer experience teams must shift their focus to be more goal-oriented with personalization as the primary goal. Episode Summary.

Personalization 25

Personalization Transparency Digital Transformation Click Rate 25

Oktopost

MAY 26, 2021

Listen to the Podcast: For more mind-blowing conversations on finding your brand’s social voice be sure to subscribe to Radically Transparent for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify , YouTube and Oktopost on LinkedIn. On the side, Claire teaches social selling and personal branding.

Forrester 71

Forrester Transparency Social Media Youtube 71

Navigate the Channel

SEPTEMBER 15, 2023

AI-powered tools and algorithms can analyze vast amounts of data to deliver highly personalized content and recommendations. Here’s why: Personalization at Scale One of the most compelling aspects of AI-driven marketing is its ability to deliver hyper-personalized content and recommendations to consumers.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Sprout Social

NOVEMBER 1, 2023

In this article, we’ll show how businesses can foster trust and transparency through behind-the-scenes content. This type of content is visually engaging and shows audiences what they can expect when they buy in person. Along with supporting transparency and authenticity, day in the life videos can also educate viewers.

Campaigns 90

Campaigns Work Management Content Transparency 90

DiscoverOrg

SEPTEMBER 26, 2017

Account-based marketing (ABM) is a hot topic of conversation, and momentum is building to expand this person-first approach from Marketing to Sales and beyond, breaking down department barriers with shared goals: Enter account-based everything (ABE). Subscribe to our YouTube channel. We’re using a simple framework.

Account Based Marketing 307

Account Based Marketing Ideal Customer Profiles Multi-Channel ABM 307

Stevens & Tate

JULY 3, 2023

Notably, among the ten brands listed, four belong to the self-care category, further emphasizing consumer trust in longstanding personal care products. Improving Your Marketing Program 5 Strategies to Gain More YouTube Subscribers – June 27, 2023 Video content tends to engage audiences much more than any other type of content.

Trends 70

Trends Planning Paid Search Agency Youtube 70

Convert

AUGUST 20, 2020

Most people are protective of their personal information. However, a New Adlucent study found that users and prospects enjoy the personalization of messaging. “…consumers crave a personalized advertising experience and that 71% of respondents prefer ads tailored to interests and shopping habits.”. Key #6: Be Transparent.

Cross-Selling 105

Cross-Selling Privacy Transparency Cost per Acquisition 105

Marketing Insider Group

MAY 18, 2021

You might share employee-created content from a special page and ask employees to share it from their personal pages for the most impact. Each of your employees lives a unique life with personal interests, hobbies, likes, dislikes, and values. Their personal experience working at your company or in the industry. Take the hint.

Content Marketing 276

Content Marketing Planning Webinar Metrics Content 276

Choozle

MARCH 27, 2024

According to Comscore , as streaming TV gains momentum, a significant portion of newly acquired viewing hours—75% to be exact—are spent on content beyond the top six streaming apps like Netflix, YouTube, Prime Video, Hulu, Max, and Disney+.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Bluetext

JANUARY 5, 2024

AI’s Continued Rise Artificial intelligence (AI) will continue to revolutionize digital marketing in the new year, with an emphasis on providing hyper-personalization. From personalized emails to dynamically customized website experiences, brands are using AI-driven insights to tailor their messaging to a tee.

Forecasting 40

Forecasting Paid Content Marketing AI Allocation 40

sagefrog

FEBRUARY 7, 2024

Transparent communication about data usage, consent, and regulation compliance is now a cornerstone of B2B social media marketing strategy. In 2024, we’ll see more creativity with videos, such as posting clips on Facebook or LinkedIn to funnel new subscribers to your YouTube channel. YouTube will be featuring a lot of video “shorts.”

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Martech

AUGUST 9, 2021

Facebook has banned the personal accounts of academics who researched ad transparency and the spread of misinformation on the social network,” wrote James Vincent for The Verge last week. It copies the ads you see on Facebook and YouTube, so anyone can see them in our public database,” according to the plugin website.

Facebook 111

Facebook Ad Exchange Advertising Agencies Mobile Advertising 111

Oktopost

SEPTEMBER 13, 2022

Social media can provide a level of transparency to an industry that is often perceived as opaque. Be transparent: Be open and honest with your audience. Don’t be afraid to show some personality and let your audience get to know you and your brand more personal. Since its launch, Instagram has gathered more than 3.8

Social Media 84

Social Media Work Management Marketing Management Service 84

DiscoverOrg

SEPTEMBER 5, 2018

Check out the video version on YouTube ! For instance, if I as a sales person tell a really compelling story with terrific conviction, that is a conscious intention on my part to marshal my emotions. We know what empathy is: Putting yourself in the other person’s shoes and trying to look at the world from that perspective.

Top of Funnel 141

Top of Funnel Video Marketing Marketing Qualified Leads Lead Ranking 141

LeanData

DECEMBER 8, 2021

What’s most important is a strong and shared organizational RevOps mindset – a cultural norm to drive predictable revenue across Marketing, Sales and Customer Success through an end-to-end process of transparency and rigorous execution. . Please visit the LeanData YouTube channel and leave your feedback in the comments section.

Marketing Analytics Tools 98

Marketing Analytics Tools Video Marketing Transparency Youtube 98

Salesforce Marketing Cloud

DECEMBER 6, 2023

Build trust with great communication skills and transparency. I’ve found that when I communicate often, early on, with transparency and honesty, while providing a revised plan or alternatives, people appreciate the gesture, and the message is still well received.

Paid Search Agency 110

Paid Search Agency Tips Companies Work Management 110

Buffer

APRIL 20, 2022

“Personally, I love not seeing the like count,” she told HuffPost. “I’ve also been more personal with the things I actually like versus what everyone else is liking. Keeping your likes visible can lead to more transparency, but there’s also a chance it’s hindering your creativity.

Advertising Agencies 81

Advertising Agencies Transparency Paid Search Agency Validation 81

Contently

MARCH 9, 2018

Celebrities write #ad to disclose a paid post, and YouTube vloggers receive a portion of the sales from products linked to their videos. for every $1 spent on ads, and top influencers making more than $150,000 per Instagram post and $300,000 for a YouTube video, according to Forbes. ” Creating Credibility.

B2B Marketing 160

B2B Marketing Paid Search Agency Advertising Agencies B2B 160

Contently

JANUARY 26, 2023

To meet this goal, the company produced videos for its YouTube channel featuring pharmacists discussing the COVID-19 vaccine in a relatable manner. Her posts on LinkedIn showcase her concern (and Cigna’s concern) about the personal well-being of her audience. Many of them offer COVID-19 vaccinations. Want is key here.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194