B2B Marketing Traction

JANUARY 31, 2012

I’m excited about the possibilities of Pinterest on a personal level. I like what Karlie Justus suggests in the Social Media B2B blog post 4 Reasons For B2B Marketers To Explore Pinterest – that you could use Pinterest for trade shows. Karlie recommended a board for best tips for trade shows.

B2B Marketing 100

B2B Marketing Trade Show Planning B2B 100

B2B Marketing Traction

FEBRUARY 27, 2015

They said “In-person Events” were the most effective! Of course they don’t want to point out that in-person events are still most effective for B2B marketers. Before you get caught up in the Content Marketing Craze and cancel all your speaking engagements or trade shows, keep in mind the big picture.

Tactics 100

Tactics B2B Marketing Effectiveness Planning 100

B2B Marketing Traction

APRIL 13, 2015

in-person events and 6.) in-person events, 2.) Consider moving to a less-frequent newsletter and use it to summarize your marketing activities and share the culture and personality of your business. Build your pipeline and offer in-person events mid- or bottom-of-the-funnel. Is Skype and “in-person event”?

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

B2B Marketing Traction

JANUARY 7, 2010

On one page we can see where we are, what each person has to do, how much we have or will spend, and what results we’ve achieved. These might include trade show marketing, web site updates, creating brochures and white papers, sending out press releases, holding webinars, etc. One Page Marketing Plan.

Planning 100

Planning Marketing Plans Trade Show Paid Search Agency 100

B2B Marketing Traction

APRIL 28, 2014

On LinkedIn you should set up a complete personal profile as well as a branded LinkedIn Company Page. Post updates on new hires, awards, photos from trade shows, speeches, company events, sports teams, community and charity activity on Facebook. Then, use Facebook to bring out the human side of your company.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing & Strategy 100

B2B Marketing Traction

OCTOBER 25, 2012

Does that person create great designs, and is there enough work to justify a full or part time position? This is a critical skill now that marketing has become more multi-faceted, with digital and mobile marketing being added to traditional print, mail, and trade show marketing. Do you have an in-house graphic designer?

Work Management 100

Work Management Marketing Management Planning Trade Show 100

B2B Marketing Traction

JUNE 4, 2015

These can be done by different employees in your company or by one person. A video of your exhibit at a trade show. Do a time lapse video of your trade show booth and post it online. A video that includes a thought of the day. You may want to record a quote or thought for each day. A video of your company party.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100