Everything Technology Marketing

MARCH 27, 2010

Focusing on the profitable sources of revenue takes ensuring your organization, especially your marketing team, has the data mining tools, customer research, marketing automation software, and the ability to perform customer analytics. Delving deeper into what matters to your customers is the key to growing revenue.

Allocation 100

Allocation Marketing Automation Services Psychographics Cross-Selling 100

Everything Technology Marketing

JANUARY 1, 2011

Now, with the emergence of marketing automation tools and lead scoring technologies on one side, and tougher requirements for demonstrating program ROI on the other side, look for lead quality to become a critical performance metric in 2011. This flood of leads overwhelmed sales and distracted from the selling part of their jobs.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100

Everything Technology Marketing

OCTOBER 14, 2009

In order to successfully utilize the new social media tool as part of a complete, and many are now calling it a “traditional” marketing strategy, senior leadership should involve all levels of a company. But either one person or a department needs to be in charge of creating and executing the company’s policy.

Social Media 100

Social Media Allocation Media CMO 100

Everything Technology Marketing

APRIL 14, 2010

Step 1 - Establish a Formal MO Function Marketing is getting more complex with new technologies such as social media, new tools like marketing automation, and higher performance and ROI expectations. So let's take a look at how we can break marketing operations into smaller steps and tactics.

Planning 100

Planning Allocation Paid Search Agency Budget Programs 100