Vidyard

JUNE 8, 2020

Winning video campaign delights the audience with creative storytelling and hyper-personalization that brings each viewer into the story. Vidyard’s Award-Winning Personalized Video Campaign. Vidyard’s Award-Winning Personalized Video Campaign. Telly Award Winners Tell Great Stories.

Video Marketing 87

Video Marketing Advertising Agencies Television marketing Campaigns 87

Vidyard

JUNE 8, 2020

Vidyard’s Award-Winning Personalized Video Campaign Vidyard’s marketing campaign goals were simple: surprise, delight, and share their appreciation for their customers and followers during the holiday season with a memorable video that recipients would actually want to share. This award is a tribute to the talent and vision of these creators.”

Video Marketing 65

Video Marketing Advertising Agencies Television marketing Campaigns 65

Ambal's Amusings

DECEMBER 28, 2012

YouTube is one great social networking tool that helps brands to reach out to their customers in real time. Fashion retailer French Connection knew how often its target audience was asking this question, and happily responded by creating a YouTube channel: Youtique. Youtique’ is the very first ‘webshop’ on YouTube.

Youtube 100

Youtube Advertising Channels Content Marketing Television marketing 100

Content Marketing Institute

NOVEMBER 21, 2018

? ? ? ? My teen daughter has not watched television since elementary school. She gets her news and entertainment from YouTube. While younger generations account for a lot of views, YouTube is ubiquitous across the generations, attracting 1.9 YouTube, on the other hand, is like the hotel. billion users each month.

Youtube 92

Youtube Ad Building Loyalty Communities 92

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. And YouTube, for sure, I think it’s underutilized for B2B. So the influential personalities could be journalists, authors, bloggers, consultants, whoever is relevant in your space. They might not.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Zoominfo

JUNE 20, 2019

Whether it’s a friend live streaming their workout routine or a celebrity answering fan questions, the personal nature of live video is innately appealing.live. Behind-the-scenes access is a huge draw for 87% of audiences, who would prefer to watch online vs. on traditional television if it meant more behind-the-scenes content ( source ).

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

Choozle

MARCH 27, 2024

Unlike traditional linear television, where advertisers can reach broad audiences through a handful of major networks, CTV spans numerous platforms, apps, and devices. This data enables advertisers to deliver more personalized and relevant ads, enhancing the effectiveness of their CTV campaigns.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Biznology

MARCH 14, 2017

Personally, I feel like PR people might be happy when Twitter finally gives up its ghost or falls into disuse. Facebook, Instagram, Pinterest, reddit, YouTube and even Snapchat have integrated ads so thoroughly and shamelessly for so long that there’s not fight left in any of their ‘verses.

PR 163

PR Twitter Public Relations Youtube 163

Zoominfo

JANUARY 21, 2019

The Beginner’s Guide to YouTube for B2B Marketing. Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Contently

JULY 9, 2018

After taking on Snapchat with ephemeral content, Instagram is now vying for YouTube’s video throne. Most of IGTV’s publishers are influencers posting the sort of content you might expect to see from YouTube regulars. Certain brands have already realized IGTV has the potential to be more interactive than YouTube.

iProspect 149

iProspect Advertising Agencies Brand Identity Branding 149

QuanticMind

MAY 25, 2023

But Fran Drescher (President of SAG-AFTRA, whose contract with the Alliance of Motion Picture and Television Producers expires on June 30) is talking about very different issues than the Writers Guild, and for the studios to address all of them, it's going to be challenging.

Advertisements 89

Advertisements Advertising Television marketing Terms and Conditions 89

ClickZ

AUGUST 6, 2020

In a nutshell, both content consumption on CTV and ad spend are climbing while the ad budgets on traditional television are decreasing. Most of the cash will end up in the pockets of such ad-supported giants as YouTube, Roku, and Hulu. Most of the cash will end up in the pockets of such ad-supported giants as YouTube, Roku, and Hulu.

Advertisements 103

Advertisements Advertising Television marketing Paid Search Agency 103

ClearVoice

MAY 14, 2021

A marketing vehicle describes the various mediums used by brands to reach and target their key audience — from digital methods to in-person interactions and engagements. . Common marketing vehicles: Television: Product placements, advertisements, news features. Digital: Online publications, email marketing, a brand’s personal website.

Advertising Agencies 52

Advertising Agencies Planning Television marketing Paid Search Agency 52

SmartBug Media

AUGUST 11, 2021

Brochures, television advertisements, and college fairs have their place in the world of college recruitment, but they no longer attract students the way they used to. 122 million people actively watch at least one video on YouTube every day, and more than 2 billion people consume content from the platform at least once a month.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Planning Mobile Advertising 98

Adobe Experience Cloud Blog

JULY 28, 2017

It’s not a coincidence, but more of a calculated effort from companies like Facebook , Twitter , YouTube , and Twitch to be the leaders of a space that is still in its infancy. Ask yourself, could “ Charlie Bit My Finger ” on YouTube be a viral hit today? Each guest is a surprise element to an otherwise mundane, one-person setup.

Campaigns 134

Campaigns Planning Tips Brand Identity 134

Sprout Social

NOVEMBER 29, 2021

Consumers shopping for personal enjoyment makes sense considering the targeted nature of paid social and algorithm-driven discovery pages. Consumers state that they are most likely to make purchases on Facebook, Instagram and Youtube —all three of which support media-rich listings.

Buy 143

Buy Brand Identity Branding eCommerce 143

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

Contently

APRIL 24, 2017

hours of video per week on YouTube and other free online sources, and another 8.8 Television, at 8.2 Thirty-eight percent favor texting as their primary means of communication, while only 15 percent prefer talking in-person. A poll by Defy Media found that consumers aged 13-24 watch 12.1 hours per week, now sits in third.

Video Marketing 125

Video Marketing Cable Television marketing Youtube 125

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. They may help you on your personal quest for content answers. When did content marketing start?

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Digilant

NOVEMBER 8, 2023

And, as it turns out, most consumers are not averse to relevant ads, especially if the ads are personally relevant and they enable access to additional content. This will help advertisers uncover new audiences and create more curated and personalized ad creatives to speak directly to viewers. With 72% of U.S.

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

Contently

JULY 9, 2018

After taking on Snapchat with ephemeral content, Instagram is now vying for YouTube’s video throne. Most of IGTV’s publishers are influencers posting the sort of content you might expect to see from YouTube regulars. Certain brands have already realized IGTV has the potential to be more interactive than YouTube.

iProspect 83

iProspect Advertising Agencies Brand Identity Branding 83

Hubspot

NOVEMBER 25, 2019

Cooking magazine Bon Appetit has a wildly popular YouTube channel (4.7 I really took advantage of building relationships in-person with businesses owners when I first started Mod Girl. Even with the "free SEO" clients, I would meet them in person FIRST. Content Seeding Examples. Claire Saffitz x Coveteur. November 18, 2019.

Examples 95

Examples Advertising Agencies Content Class 95

Only B2B

FEBRUARY 23, 2022

Customers prefer to meet salesmen in person 75% of the time. In America, on the other hand, phones are mostly used for personal communication, therefore individuals seldom take up calls from numbers they don’t recognize. Facebook, Youtube, and Twitter are among among the most popular social networking platforms.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Hubspot

OCTOBER 11, 2022

71% of those respondents say they discover new products via social media — 15% more than through Youtube ads, the next most popular method among that demographic. 42% of respondents said they discover new products through retail stores, and 56% say they do so via television ads. Consideration.

Top of Funnel 74

Top of Funnel Buyer's Journey Paid Search Agency Television marketing 74

Convince & Convert

APRIL 26, 2013

As Brooks describes it, they have a cross-disciplinary , three-pronged approach: one person from Marketing, two from Communications (including Brooks), and three people from Customer Relations. 69% of marketers expect to put the most increased efforts into YouTube in 2013. Building a Social Team. Four Your Information.

Television marketing 137

Television marketing Skype Social Media Public Relations 137

Convince & Convert

AUGUST 27, 2015

If you wanted to see what was happening in the world, you turned on the radio (AM or FM) or the television (basic cable). Television. Information overload can be a real problem–both personally and professionally ( big data! ). It was a simpler life, from a content consumption and communication point of view. Then came the web.

Television marketing 160

Television marketing Broadcasting Cable SMS 160

KoMarketing Associates

JULY 11, 2017

That’s not to say B2B marketers can’t have a personality with their video marketing. Video is the next best thing to being there in person. Using video to inject personality and also to enhance education are great ways for marketers to start using video content during the customer experience.”. They definitely can.

Video Marketing 142

Video Marketing Content Marketing Work Management Marketing Management 142

Convince & Convert

NOVEMBER 12, 2014

These words belong to Metallica’s James Hetfield, from the opening lines of Guitar Center’s most popular video on their YouTube channel. But then again, it’s not just any video on any YouTube channel. In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014.

Video Marketing 153

Video Marketing Storytelling Best Practices Youtube 153

Biznology

JANUARY 28, 2016

Marketing takeaway: Technology continues to replace human interactions with consumers, so find ways to reach them through personalized, but digital, means. This new television viewing option was widely discussed in 2015, but expect it to start to see more rapid mainstream adoption this year. So what exactly is 4K TV? Live streaming.

Video Marketing 80

Video Marketing Trends Television marketing Broadcasting 80

ClickZ

JANUARY 19, 2021

In a pandemic world that’s increasingly more online than in-person, targeting potential customers then leading them through the multi-step journey to purchase a specific brand doesn’t have to be overly complicated but it’s rarely a straight line. How do brands reach out to tell people about their products?

Lead Generation 122

Lead Generation Lead Scoring Lead Ranking Generation 122

Onalytica B2B

JANUARY 17, 2018

Whether this be through television ads, posters, billboards or radio – anything that falls under the traditional advertising umbrella with maximum exposure were brands’ go to marketing activities. They care more about the brand they associate themselves with to maintain a consistent personal image, and for ethical reasons too.

Mobile Advertising 177

Mobile Advertising Peer-to-peer Mobile Marketing Television marketing 177

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 40

Youtube Advertorials Funnel Advertising Budget Programs 40

Biznology

MAY 1, 2018

What I mean by this is that your social media channels are akin to your own personal wire services. Like all networking or social opportunities, it’s essential to make authentic and personal connections; however, networking isn’t about making friends of collecting people, it’s about moving the ball forward.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Convince & Convert

JUNE 23, 2014

link] For more of this series (and others) please subscribe to my YouTube channel. Make it a little bit more personal and forthright, and that certainly can be effective as well. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast. Because that’s all you have to you start with, right?

Content 162

Content Television marketing Social Media Youtube 162

LeadSquared

APRIL 13, 2021

With videos, brands can personalize the marketing journey and develop a one-on-one connection with their potential customers. Today, on-demand content has overpowered television, and 6 out of 10 people prefer watching videos online instead of on the television. Focus on Your Customer Persona.

Planning 52

Planning Video Marketing Marketing & Strategy Marketing Strategy 52

Digilant

APRIL 11, 2023

CTV: This uses television to stream content through devices such as Roku, Apple TV, and Xbox. Social videos: Includes platforms such as YouTube, TikTok, Twitter, or Instagram. More personalization. OTT: This is content that is streamed through the internet using a laptop, mobile device, tablet, or CTV.

Tools 52

Tools Mobile Advertising Paid Search Agency Ad Frequency 52