Digital B2B Marketing

JUNE 4, 2013

Telemarketing. If you are a modern marketer, you might despise telemarketing, but with a targeted list, it continues to be extremely effective. Particularly when targeting a finite known audience, adding telemarketing to your email and direct mail program can significantly increase the total percentage of the audience you connect with.

Paid Content 100

Paid Content Lead Generation Tactics Paid Search Agency 100

Digital B2B Marketing

SEPTEMBER 10, 2013

Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. You are promoting a one-off event, such as a webcast or local in-person event, and the additional available reach is key. This guide will get you started.

Buy 100

Buy ReadyContacts Ad brokers Ad Building 100

Digital B2B Marketing

DECEMBER 1, 2011

However, like companies that once used telemarketing during the dinner hour, some companies are focusing on measurement and forget about their audience. However, my personal network is heavily skewed towards people in online marketing. Beyond the unscientific nature of the two surveys, they are different audiences.

Online Marketing 100

Online Marketing Peer-to-peer Paid Search Agency Telemarketing 100

Digital B2B Marketing

DECEMBER 1, 2011

However, like companies that once used telemarketing during the dinner hour, some companies are focusing on measurement and forget about their audience. However, my personal network is heavily skewed towards people in online marketing. Beyond the unscientific nature of the two surveys, they are different audiences.

Online Marketing 100

Online Marketing Peer-to-peer Paid Search Agency Telemarketing 100

Digital B2B Marketing

MARCH 21, 2012

Thankfully telemarketing during dinner has subsided, but marketers continue to look for ways to interject. Data about who we are, what we like, what we buy and where we go will drive personalization of marketing even in environments that today we do not consider personal. Aggressive Interruption.

Paid Search Agency 100

Paid Search Agency Telemarketing Ad Frequency Privacy 100

Digital B2B Marketing

JUNE 7, 2012

Used for pricing email, telemarketing or postal list rentals or purchases. PURL : Personalized URL. A URL created for a single person, allows both a personalized first impression as well as personalized messaging on a landing page or site in 1-1 marketing programs. CPM : Cost per 1,000 Impressions. Salesforce.com.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100