Sprout Social

JULY 20, 2020

Trying to wrap your head around YouTube SEO? Recent YouTube statistics tell us that more and more viewers are discovering content via search. And despite popular belief, doing so doesn’t require a bunch of technical know-how or spammy tactics. Optimize your YouTube titles, descriptions, tags and thumbnails.

Youtube 135

Youtube SEO Video Marketing Keywords 135

Unbounce

JUNE 28, 2022

You followed the link to the company’s product page and went through a lengthy checkout process that included giving away personal data to a brand you’d just met. Here are some proven tactics you can use to increase social commerce sales: 1. Source: YouTube. Source: YouTube. Lean into personalization.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Oktopost

NOVEMBER 16, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. According to Collins Dictionary , quiet quitting is the practice of doing no more work than one is contractually obliged to do, especially in order to spend more time on personal activities. Want to hear more from renowned B2B marketing leaders?

Tactics 118

Tactics Transparency Work Management Viral Marketing 118

Oktopost

OCTOBER 24, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Jordan Tennenbaum , Social Media Manager at Celigo , joins host Olivia Messina to discuss his transition from a 7-year sales career to social media and the framework he used to triple nearly every metric at his organization.

Enterprise Management 75

Enterprise Management Social Media Work Management Marketing Management 75

Zoominfo

DECEMBER 13, 2018

Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences. Now, on to the ultimate guide to the YouTube channels producing the best sales content today. Go check it out!

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

Martech

JANUARY 27, 2022

For instance, during a recent campaign, Steinberg could see that a client’s YouTube ads on CTV were outperforming the other social ads in the campaign. In response, she allocated more of the budget to YouTube CTV ads. The post Social media marketers need fresh tactics for posting on CTV apps appeared first on MarTech.

Social Media 105

Social Media Social Marketing Tactics Paid Search Agency 105

Hubspot

MARCH 26, 2019

YouTube is the second largest search engine, with over 1.8 However, if you don't use YouTube for your current marketing strategy, you're not alone. small businesses use YouTube to reach their audience. In 2018, the HubSpot Academy team didn't take advantage of YouTube, either. In fact, only nine percent of U.S.

Youtube 101

Youtube Template Viral Marketing Video Marketing 101

Brightedge

DECEMBER 21, 2020

Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. YouTube is the second most visited search engine on the internet second to Google. Why YouTube marketing? YouTube marketing has allowed many businesses to establish their brand.

Youtube 59

Youtube Branding Brand Identity Advertising Agencies 59

Valasys

MARCH 20, 2024

Ecommerce retailers need to get creative with their partnership tactics and incentives to fully capitalize on this channel. Beauty brands often collaborate with micro-influencers on YouTube and TikTok to market their cosmetics. Offer Personalized Coaching and Support Your affiliates are an extension of your own marketing team.

Tactics 40

Tactics Paid Search Agency Advertising Agencies Banners 40

seo.co

MARCH 9, 2021

If that’s true, then the YouTube analytics data can give you more power than you’ve ever dreamed was possible. YouTube is a powerhouse online that many marketers make the critical error of overlooking entirely or just making a half-hearted effort toward. Because that’s what you’re doing if you’re not taking YouTube seriously.

Youtube 59

Youtube Analytics Click Rate Demographics 59

Convince & Convert

OCTOBER 21, 2014

Elegant print ads, emotional commercial placements, and paid celebrity endorsements are reliable tactics that sway the savvy, older consumer. They’d rather buy a story than a sale item , and they watch YouTube videos like there’s no tomorrow. Plan your marketing budget around YouTube.

Youtube 156

Youtube Generation Tips Long Tail Marketing 156

Marketing Insider Group

APRIL 15, 2024

We’ve all seen the impact of YouTube stars and TikTok influencers. Here, personal stories and case studies resonate well, as they showcase real-world applications of solutions. B2B creators here blend strategic advice with tactical tips, offering a mix of high-level insights and practical, actionable content.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

Hubspot

APRIL 10, 2019

Nowadays, almost every brand has a YouTube channel. Building a thriving YouTube channel is one of the most ambitious achievements a marketer can pursue. To help inspire you, we’ve put together a list of video ideas that HubSpot has experienced success with on our own YouTube channel. YouTube Video Ideas. Ask Me Anything.

Youtube 76

Youtube Advertising Channels Video Marketing Word of Mouth 76

Digilant

APRIL 1, 2020

As Americans are staying home, they’re watching more and more videos on platforms like Netflix, YouTube, Hulu, and Amazon Prime Video. IAB reported that more than a third (+35%) of advertisers are adjusting their tactics to CTV and OTT device targeting. New to YouTube advertising? Why YouTube? Source: HubSpot.

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

Digilant

APRIL 1, 2020

As Americans are staying home, they’re watching more and more videos on platforms like Netflix, YouTube, Hulu, and Amazon Prime Video. IAB reported that more than a third (+35%) of advertisers are adjusting their tactics to CTV and OTT device targeting. New to YouTube advertising? Why YouTube? Source: HubSpot.

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

KoMarketing Associates

APRIL 11, 2017

Earlier this year, Vidyard published research that showed how customers respond to personalized marketing videos vs. non-personalized videos. For more insight into the results and how marketers are personalizing their content, we spoke to Vidyard content marketing manager Kimbe MacMaster on the report.

Video Marketing 127

Video Marketing Top of Funnel Personalization Content Marketing 127

Adobe Experience Cloud Blog

JANUARY 2, 2018

Personalization is powerful stuff—when it’s authentically human. Marketers are hungry for a technological tool that can easily rip and replace the personal touch that shopkeepers can create. Instead, business leaders and marketers need to acknowledge what personalization tools do well and what they don’t—and then adjust accordingly.

Personalization 134

Personalization Word of Mouth Thought Leadership Marketo 134

Sharpspring

FEBRUARY 13, 2020

Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Here are five key mobile marketing tactics for business that will drive conversions for your next campaign: Promote your offers with paid mobile ads. People in the U.S. Create mobile-ready email campaigns.

Paid Content 63

Paid Content Mobile Marketing Tactics Mobile Advertising 63

KoMarketing Associates

APRIL 27, 2017

However, marketing platforms and tactics continually evolve to provide new ways to nurture customers. In this post, I’ve listed three tactics below where paid media platforms supply specific account-based marketing tools or strategies to aid in this goal. Personalize ads in users’ Gmail inboxes. AdWords Customer Match.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

Oktopost

JANUARY 23, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary We all know B2B doesn’t need to be boring, but most organizations still aren’t getting it right. Cat unpacks tactical ways to make your content less boring and more authentic, even in highly regulated industries. Love going Behind the Post?

B2B 136

B2B Youtube B2B Marketing Work Management 136

Oktopost

JUNE 20, 2023

Olivia Messina takes on a solo episode to discuss tactics for reigniting employee advocacy shares. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Having an employee advocacy program increases the total social engagement for a brand by 25% to 40% at minimum. Catch all of the episodes here!

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Youtube Advertising Benchmark 118

Stevens & Tate

NOVEMBER 22, 2019

Search marketing is constantly evolving, requiring businesses to adapt their digital marketing tactics accordingly or risk falling behind. According to a report published in 2017, 27 percent of all searches across ten major online platforms (including Google Images, Google, Amazon, and YouTube) were visual searches.

Search Marketing 78

Search Marketing Tactics Mobile Marketing Marketing & Strategy 78

seo.co

JANUARY 18, 2021

6 black hat link building tactics to avoid. What makes link building tactics “black hat?”. + 9 black hat content marketing tactics to avoid. + Publishing videos to YouTube just to create backlinks. + 4 black hat on-page optimization tactics to avoid. + The best SEO tactics are genuine efforts to create value.

De-duplication 75

De-duplication SEO Tactics Copyright 75

Convince & Convert

SEPTEMBER 25, 2015

Too many companies use stale and icky SEO tactics to reach for the coveted first page of rankings. Oftentimes, you can get enthusiastic reviews or mentions simply by offering free samples to bloggers, YouTube stars, and well-known personalities within your space.

Tactics 165

Tactics SEO Lead Scoring Lead Ranking 165

ConvertKit

MAY 28, 2021

Here are a few tips and tactics to get you started. Or you could give them a personalized discount code or access to your latest ebook , for example. We talked about using social media advertisements to promote your email list, but you can also use PPC (pay-per-click) ads on Google , YouTube, or other search platforms.

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124

Webbiquity

MARCH 2, 2021

Netting that out, most companies are spending between 60% and 70% of all marketing dollars on these two tactics. Its key strength is how it enables event participants to mingle and network as naturally and spontaneously online, using private or small-group video chat, as they can at in-person gatherings. Setting the Stage.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Sharpspring

FEBRUARY 13, 2020

Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Here are five key mobile marketing tactics for business that will drive conversions for your next campaign: Promote your offers with paid mobile ads. People in the U.S. Create mobile-ready email campaigns.

Paid Content 52

Paid Content Mobile Marketing Tactics Mobile Advertising 52

Hubspot

JANUARY 17, 2018

YouTube announced yesterday that it has modified the eligibility requirements for its Partner Program (YPP), which will change the ways and ability Creators can monetize their content on the platform. What YouTube’s New Partner Program Requirements Mean for Marketers. Changes to the YouTube Partner Program.

Youtube 75

Youtube Advertising Agencies Adsense Planning 75

PureB2B

APRIL 20, 2017

Personalization has proven to be a highly effective marketing strategy. In fact, Infosys reported 59% of consumers say that personalization influences their shopping decision. Furthermore, Marketo found that 78% of customers will only engage with new offers if these are personalized to their previous transactions with the business.

Personalization 89

Personalization Planning Marketing & Strategy Banner Ads 89

Navigate the Channel

MARCH 20, 2018

The trends and tactics that will move business forward may not be the strategies that experts thought would work months ago. Artificial intelligence, automation, and better apps are allowing companies to personalize communications at a large scale. The world of business-to-business marketing continues to evolve in 2018.

Business to Business 79

Business to Business Tactics Trends Business 79

Referral Rock

NOVEMBER 25, 2019

But if you want visibility translated into leads or genuine follows (whether for awareness, consideration, or purchase) follow these five tactics and watch your business boom. If you’re promoting something on another platform, like a video on YouTube or a guest post on a blog, go ahead and use those URLs instead. Optimize your Bio.

Lead Generation 59

Lead Generation Tactics Generation Marketing Qualified Leads 59

Stevens & Tate

NOVEMBER 22, 2019

Search marketing is constantly evolving, requiring businesses to adapt their digital marketing tactics accordingly or risk falling behind. According to a report published in 2017, 27 percent of all searches across ten major online platforms (including Google Images, Google, Amazon, and YouTube) were visual searches.

Search Marketing 52

Search Marketing Tactics Mobile Marketing Marketing & Strategy 52

Belkins

FEBRUARY 21, 2021

Use marketing automation programs to create more personalized messages. Use wise marketing tactics to produce solutions based on the pain points that are crucial for your audience. Furthermore, it makes sense to segment your content marketing tactics by the stage of your sales pipeline. Personalize your interactions.

Sales Qualified Leads 67

Sales Qualified Leads Enterprise Management Ideal Customer Profiles Marketing Automation Services 67

Marketing Insider Group

MAY 18, 2021

Choose employees that reflect your values and audience segments and experiment with unique tactics. You might share employee-created content from a special page and ask employees to share it from their personal pages for the most impact. Their personal experience working at your company or in the industry.

Content Marketing 276

Content Marketing Planning Webinar Metrics Content 276

Navigate the Channel

DECEMBER 7, 2023

Modern marketing is constantly expanding, and your audience will change, requiring new marketing strategies and tactics. You’re selling to a person, not a company, so making an emotional connection with your potential buyers is important. To stay on top of your game, you need to spice up your social media marketing.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Animalz blog

FEBRUARY 25, 2024

But even if they do, they might still spend most of their time elsewhere: LinkedIn, YouTube, TikTok, Reddit, podcasts, invite-only communities — find out by surveying or interviewing your target customers so you understand the channels that matter to them. a large YouTube subscriber base) and your ICP’s preferences (e.g.,

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

B2BMarketing.net

APRIL 18, 2024

Outbound still works, but if you see that I want to talk to you and learn more from your experience, you are making the person feel good. By interviewing leads who could become future clients, organizations create a personal connection that will ultimately lead to conversion. Podcasts provide a unique way to warm up potential leads.

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Demand Generation Agencies Ad Building 52