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Industrial Marketing Today

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Content Marketing for Manufacturers is filling the Trade Show Void

Industrial Marketing Today

Of course, the COVID-19 pandemic has made in-person trade shows almost non-existent. Trade shows have always been a big part of manufacturing marketing for generating new leads that convert into sales opportunities. This is only a content summary.

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Industrial Marketing is not Disconnected Tactics

Industrial Marketing Today

Next, they try a series of marketing tactics without a strategy or a plan, hoping something will produce results. It is very difficult for them to change this mindset and think of an industrial marketing strategy before implementing tactics. Yes, there is a big difference between strategy and tactics.

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How an Industrial Distributor Uses Content Marketing Effectively

Industrial Marketing Today

Visit Grainger’s current site and you can immediately see how they’ve transformed their business by using online content marketing strategies. You can even save your personalized list for future reference. These are all B2C online shopping experiences that their visitors are very familiar with in their personal lives.

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Manufacturers Need Lead Management to Close the RFQ Gap

Industrial Marketing Today

It is important to understand that a good lead nurturing program is NOT the same as an automated drip email marketing program or picking up the phone and telling the other person that “you are calling to touch base.”

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Don’t Underestimate Industrial Marketing’s Contribution to Sales

Industrial Marketing Today

I have had many conversations where I have heard the other person tell me that they’ve never had to actively market their products and services before. (See Manufacturers Need Lead Management to Close the RFQ Gap ). Industrial companies are having a difficult time adjusting their mindset to the new realities of buyer behavior.

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Making Industrial E-mail Marketing More Relevant

Industrial Marketing Today

I see too many marketers in the industrial sector that still use a “batch-and-blast” e-mail marketing strategy. Personalized Content. There are significant hidden costs associated with irrelevant emails, including: High number of opt-outs leading to significant churn in your list.

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Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV? The first type uses a self-serve model and is typically completed in the very first sales interaction, be it in person or online.