strategy Personalization Related Topics 
Everything Technology Marketing
JANUARY 27, 2011
Moore) Positioning: The Battle for Your Mind (Al Ries, Jack Trout) Marketing Management (Philip Kotler, Kevin Keller) Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant (W. What are your personal favorites? Chan Kim, Renée Mauborgne) Inside the Tornado (Geoffrey A.
Everything Technology Marketing
OCTOBER 14, 2009
Sorry if any offense is taken by the IT folks, but the marketing teams are the ones to lead the defense and implement social media strategies. But either one person or a department needs to be in charge of creating and executing the company’s policy. Welcome to marketing for the 21st century!
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Everything Technology Marketing
APRIL 14, 2010
The analytical skill set and experience required for marketing operations are hard to find in marketing folks that have entered the field because of their creative talent, so having a dedicated MO person, and eventually MO team, with the required analytical and marketing process skills makes perfect sense.
Everything Technology Marketing
JANUARY 1, 2011
5 - Focus on sales enablement The best leads and nurturing strategy, however, doesn’t help much if sales can't close the deal. This also means that more stringent demands for proof of ROI and revenue impact will be placed on social media investment. You want to be the source buyers are flocking to for this high-value content.
Everything Technology Marketing
MARCH 27, 2010
With this information your organization can develop a targeted retention strategy, cross-selling and/or up-selling programs, and leverage the desired communication channels in order to improve the lifetime value of customers. All of these initiatives fall into the domain of your marketing organization.
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