Martech

JANUARY 31, 2022

That’s why so many companies are investing in influencers to personalize their interactions within the platform. Praill’s team was about to build up the personal side of their brand using their own LinkedIn influencing strategy. We had a great corporate page on LinkedIn, Twitter, Facebook, etc. LinkedIn influencing.

Linkedin 96

Linkedin Personalization Brand Identity Branding 96

EveryoneSocial

MARCH 8, 2021

If you want to thrive in your career, one of the best things you can do is build a strong personal brand strategy. And having a personal brand statement makes it easy for anyone – employers, customers, clients, or contacts – to identify if they want to work with you or listen to what you have to say. Darrell Franklin.

Examples 119

Examples Personalization Brand Identity Branding 119

Adobe Experience Cloud Blog

JULY 19, 2017

Are you struggling to build a strong community for your business on Twitter? You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics. Embrace Twitter Lists. Host and Participate in Twitter Chats.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

Webbiquity

DECEMBER 6, 2022

As noted here previously in Best Social Media Platform for B2B Marketing: Can Twitter Stay #2? , “LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing.” Twitter remains the second-most popular network, used by 85% of B2B marketers. The Top Social Networks for B2B Marketing.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Contently

SEPTEMBER 21, 2021

If the person running your Twitter doesn’t know how to speak Twitter, they’re unlikely to succeed. Trust their weird Twitter meme ideas. Social impact storytelling drives purchase consideration. My advice for brands: Hire people who inherently love and understand social platforms.

Brand Identity 202

Brand Identity Branding Content Storytelling 202

Convince & Convert

JUNE 25, 2012

Sometimes this notion of “storytelling” in business seems folly, conjuring up thoughts of bedtime, folklore, embellished narrative, and performance art. Use Twitter in an inspired way. Are you using Twitter in a fresh, compelling way and a sense of personality, like our friends at FMW Fasteners ?

Storytelling 129

Storytelling Webinar Metrics Rules Social Media 129

Marketing Insider Group

MAY 2, 2013

” This was one of the main points on “the art of storytelling” presented by Julie Roehm, Chief Storyteller at SAP at the Inbound Marketing Summit on April 3, 2013. Julie showed many visual and multimedia examples of how storytelling has been around for as long as humans have walked the earth.

Storytelling 100

Storytelling Video Marketing Banner Ads Banners 100

Webbiquity

SEPTEMBER 8, 2020

Storytelling is a powerful tool. The aim of storytelling is to establish a connection between a brand and it’s target customers. That’s one of the most important aspects of successful storytelling: keep it consistent. Storytelling is one key element in a broader tactic, content marketing.

Ad Building 243

Ad Building Brand Identity Branding Tips 243

Marketing Insider Group

NOVEMBER 23, 2023

What’s going on here is that marketers have become storytellers and concept creators. They may help you on your personal quest for content answers. He explains it’s not really about the content – or even about storytelling – but rather about conveying value via the appropriate media. When did content marketing start?

Content Marketing 223

Content Marketing Work Management Paid Search Agency Marketing Management 223

Webbiquity

APRIL 11, 2023

AI is being used to automate mundane tasks, drive data analysis, create personalized customer experiences, and much more. However, it’s best to add in your own storytelling into the post as well. Check out her latest eBook “ How to Tweet and Thrive on Twitter ” now on Amazon. AI is just a tool and not another version of you.

Marketing AI 313

Marketing AI Curation Content SERP 313

Rev

DECEMBER 8, 2017

Here’s why: The Art Of The Storyteller. Everyone loves a good storyteller. The overarching goal is to see how well they think on their feet, as well as their ability to be personable and relatable. An overlooked aspect of a great storyteller isn’t necessarily how well they can use words, but how well they can listen.

Storytelling 60

Storytelling Word of Mouth Best Practices Ideal Customer Profiles 60

Marketing Insider Group

JUNE 19, 2014

The Power Of Visual Storytelling. Today, we announced an interactive microsite called The Power of Visual Storytelling along with an accompanying white paper and Slideshare deck that we created in partnership with Getty Images. Any “funny” or “personal” stories from the project that you can share?

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

KoMarketing Associates

JANUARY 19, 2022

WordPress is my foundational platform for storytelling. Mutiny allows marketers to easily personalize websites, from identifying inbound site visitors to serve them the most relevant experience to allowing you to create 1 to 1 personalized pages for target accounts. LinkedIn, Twitter. LinkedIn , Twitter.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Zoominfo

MARCH 26, 2018

Create more personas and focus on more personal data points like pain points, content preferences, and objections. The more personas you have, the more personalized your customer experience will be. Online personalities and experts have a huge influence on the modern buyer’s purchase decisions—even in the B2B world.

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Vidyard

JUNE 8, 2020

Winning video campaign delights the audience with creative storytelling and hyper-personalization that brings each viewer into the story. Vidyard’s Award-Winning Personalized Video Campaign. Learn about Personalized Video at Scale by Vidyard: [link] . Twitter: @TellyAwards . More Information. About Vidyard.

Video Marketing 87

Video Marketing Advertising Agencies Television marketing Campaigns 87

nDash

FEBRUARY 23, 2022

For this entry, we have a travel & science writer, a news producer, a personal finance & digital marketing expert, and a data-driven health & wellness writer with a PhD in social welfare. I can be found on Twitter: @1ProducerDee. I also enjoy writing for the pet care, mental health, and personal finance industries.

Blogspot 52

Blogspot Personalization Paid Search Agency Copywriting 52

Anyword

AUGUST 31, 2018

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. It’s a real-life event where 50,000 people show up and experience the Complex culture in person. The upshot?

Storytelling 61

Storytelling Paid Content Advertising Agencies Mobile Advertising 61

Trade Press Services

FEBRUARY 26, 2024

This will involve the rapid decline or total extinction of Twitter/X and LinkedIn serving as the B2B market’s “content syndication network.” B2B buyers want personalized, relevant content. A massive 94 percent of marketers state that personalization boosts sales. The first step for a personalized approach is segmentation.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Content Marketing Institute

FEBRUARY 19, 2018

As the rise of social media and influencer marketing has led to exponential opportunities for content marketing for corporate brands, it also has presented countless opportunities for content marketing for personal brands. It's advantageous to leverage power of personal brands in conjunction w/ central corporate brand.

Personalization 109

Personalization Brand Identity Branding Paid Search Agency 109

Vidyard

JUNE 8, 2020

Vidyard’s Award-Winning Personalized Video Campaign Vidyard’s marketing campaign goals were simple: surprise, delight, and share their appreciation for their customers and followers during the holiday season with a memorable video that recipients would actually want to share.

Video Marketing 65

Video Marketing Advertising Agencies Television marketing Campaigns 65

Zoominfo

SEPTEMBER 26, 2018

Candidate personas can help you personalize recruiting content for your ideal candidates. Use storytelling. Storytelling adds a personal element that differentiates your employer brand from similar companies. Through written and visual brand storytelling , talk about the journey of your brand and of specific employees.

Ad Building 250

Ad Building Brand Identity Branding Zoominfo 250

KoMarketing Associates

MARCH 7, 2013

Twitter in particular proved to be the strongest performing platform for generating leads through social media. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Twitter is one solution. I love @NASCAR, @driveSRT, MOPAR & rock music.”

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

ClearVoice

FEBRUARY 7, 2022

However, this year, the company is putting the storytelling in the hands of its consumers and has turned to Twitter to ask a series of questions to help the Taco Bell creative team know what kind of story customers want the brand to create. Samsung is using this virtual world to showcase what happens when tech and culture collide.

Trends 131

Trends Campaigns Planning Trade Show 131

Marketing Insider Group

MAY 12, 2020

Sharing blog posts with followers on LinkedIn, Facebook and Twitter. Creating content resources that can’t be easily repurposed by another person or brand. Most of the content is storytelling-based, as illustrated in this example below from one of the Harry’s co-founders ( click here to read it ): 5. What do they care about?

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

Contently

APRIL 23, 2020

By that measure, our webinar on the science of storytelling a few weeks ago was a big success. Should we change anything about our storytelling because of the COVID-19 situation? Our work and personal lives have changed in very real ways. By the time we got to the Q&A, there were nearly 100 questions in the chat.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Marketing Insider Group

MAY 7, 2013

Social selling is not just about starting the sales process with social tools like Linkedin, Facebook or Twitter. Social selling is about sales people building a strong personal brand. I even predicted that social, content and personal branding would drive the future of business in 2013. What is Personal Branding?

Personalization 100

Personalization RSS Social Networks Network Marketing 100

Sprout Social

NOVEMBER 29, 2022

And great brand marketing on social is behind some of the most creative storytelling out there. From edgy social personas to posting fresh memes, storytelling takes many different forms. And it works; when brands use social media to spotlight their personality, 45% of consumers say they feel more connected to them. “As

Social Media 91

Social Media Media Brand Identity Branding 91

Adobe Experience Cloud Blog

JULY 6, 2016

Let’s take a look at how four social media platforms are stepping up their personalization capabilities and gamifying their platforms to stay relevant in the ever-changing social landscape: 1. Twitter: #Stickers and Video Length. You can resize, rotate, and place them anywhere on your photos, making it a unique way to personalize them.

Personalization 91

Personalization Thought Leadership Social Media Marketo 91

Content Standard

APRIL 6, 2017

Among that group is a brand executive overseeing digital storytelling strategies for an enterprise organization. Storytelling has emerged as a way to deepen fan interest, and this narrative focus goes well beyond the on-field activity of a team. This should embolden all marketers to lean in to the challenges of storytelling.

Storytelling 52

Storytelling Broadcasting Enterprise Management Television marketing 52

Navigate the Channel

JANUARY 29, 2024

Understanding the Power of Social Media Social media platforms such as Facebook, LinkedIn, Twitter, Instagram, and Pinterest have revolutionized the way we communicate and promote ourselves or our businesses. They provide users with a simple, personalized, and do-it-yourself promotion portal, equipped with advanced tools and analytics.

Social Media 65

Social Media Media Demographics FAQ 65

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Typically, more active on LinkedIn but no other platform other than personal social networks. (a Read on to learn how.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

CoSchedule

JANUARY 27, 2023

For instance, if you have an apparel business, you’ll benefit from a visual-first social platform like Instagram rather than Twitter, as it’ll help you feature your products better. Source On YouTube, they created a humorous intro video — using compelling storytelling elements to share Allbirds’ value proposition (its eco-friendliness).

Social Media 126

Social Media Social Marketing Examples Planning 126

Content Standard

JUNE 30, 2016

I personally don’t know anyone who had cancer as a child or know of any parents who had to go through the agony of seeing their child in so much pain. Brandon Stanton has created Humans of New York with the perfect recipe for digital storytelling. I’m a faithful person, but I was angry at that time. I was angry.

Storytelling 67

Storytelling Marketing & Strategy Social Media Facebook 67

Contently

JUNE 1, 2016

And most importantly, their personal narratives could help you be more proactive about your future. After analyzing content from the BlackRock blog , Ann Hynek, BlackRock’s VP of content marketing and innovation, came to an important conclusion: Personal stories outperform numerical data. Or Alberto and Nory. Or Jörg and Brigit.

Storytelling 60

Storytelling Work Management Content Marketing Management 60

Marketing Insider Group

MARCH 16, 2023

Every marketer today is hearing about the importance of brand personality — or the way a brand is personified in human terms. In both the B2B and B2C worlds, brand personality is more important than ever as buyers seek a real connection to the companies they purchase from. So — is your brand a brave, determined Gryffindor?

Marketing Agencies 2 234

Marketing Agencies 2 Lead Ranking Content Work Management 234

Content Standard

DECEMBER 27, 2018

New tools that Facebook is developing to create a more personalized and interactive experience ( like AR Ads ) will help, but in general, marketers should focus on deploying engagement to reach more users. Consumers are looking for more engaging interactions with brands and becoming more invested in in-depth brand storytelling content.

Social Media 111

Social Media Social Marketing Media Planning 111

Content Standard

JULY 30, 2015

Storytelling and SEO have opposite but not opposing natures. Often misperceived as contradictory, storytelling and SEO actually collaborate well. Before exploring their relationship further, let’s define the core elements of brand storytelling and SEO strategy: a brand story and a ranking factor. Social Signals.

Storytelling 40

Storytelling SEO Lead Scoring Lead Ranking 40