Webbiquity

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How Personalized Brand Experiences Help Drive Customer Loyalty

Webbiquity

A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. Personalization can help.

Loyalty 257
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Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

But highly relevant, personalized messages are much more likely to be read and acted on. Personalized email is much more than simply auto-inserting the recipient’s first name. Here’s a deep dive into the benefits of email personalization; strategies for personalizing your messages; and noteworthy examples from leading brands.

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Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content. While a lot of information gets ignored, personalized content tends to hit home. A similar reaction takes place in the brain when people receive personalized content. without any personalization.

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How to Maximize ROI with Email Marketing for B2B

Webbiquity

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. Beyond merely addressing the recipient by name, personalization entails creating content that speaks to their unique problems and difficulties.

ROI 172
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How the First Message in Live Chat Can Increase Website Conversions

Webbiquity

But statistics show that proactive communication is much more beneficial, as it’s preferred by 79% of clients who often use online services. It should be polite but not excessively formal or artificial, friendly and authentic but not too personal – there should always remain a certain distance combined with a reasonable amount of respect.

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Eight Game-Changing Pitching Tips to Expand Your B2B Market in 2022

Webbiquity

Personalize your pitch. If you could use the same deck for another company for another prospect by changing only the names and date, then it’s not really personalized. Use statistics and graphs sparingly, and only to help make an important point. When pitching your business or product, make sure you tailor it to your audience.

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Unleashing the Power of AI-Driven Content Creation

Webbiquity

AI is being used to automate mundane tasks, drive data analysis, create personalized customer experiences, and much more. First, be sure to do your own research on statistics as some content may be older and lean one way. Artificial Intelligence (AI) is quickly becoming an integral part of the digital marketing landscape.