Social Pros 10 – Lauren Teague, PGA Tour
Convince & Convert
APRIL 5, 2012
I said, “Yeah, they had some interesting YouTube videos and a Twitter program, but maybe the $10 million in paid television commercials that preceded that may have had something to do with the success of that program.” Old Spice was held up by people like Ad Age, as the greatest example of a social media success.
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