Everything Technology Marketing

OCTOBER 14, 2009

By Debbie Laskey The topic on everyone’s mind these days is social media this and social media that. Those were just some basic questions for LinkedIn – there are more in-depth questions that apply to the other social media marketing sites. However, the tech people do have a place in the social media realm.

Social Media 100

Social Media Allocation Media CMO 100

Everything Technology Marketing

JANUARY 1, 2011

1 - Integration of social media into lead generation programs 2011 will be the year social media evolves from the experimental stage to become an established marketing tactic. This also means that more stringent demands for proof of ROI and revenue impact will be placed on social media investment.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100

Everything Technology Marketing

JANUARY 27, 2011

What are your personal favorites? Stelzner ) | Product Strategy for High Technology Companies (Michael McGrath) | The Leaky Funnel (Hugh Macfarlane) | Word of Mouth Marketing (Andy Sernovitz) | Influencer Marketing (Brown and Hayes) | The Chasm Companion (Geoffrey A. Rogers) | Marketing ROI (Jim Lenskold).

Word of Mouth 100

Word of Mouth Emarketing Cross-Selling Funnel Advertising 100

Everything Technology Marketing

MARCH 27, 2010

Customer data exists in a number of disparate systems, such as your web analytics tool, your social media monitoring tool, customer feedback and surveys, and your marketing campaign automation tool. The integration of all your customer data into the customer data management system.

Allocation 100

Allocation Marketing Automation Services Psychographics Cross-Selling 100

Everything Technology Marketing

APRIL 14, 2010

Step 1 - Establish a Formal MO Function Marketing is getting more complex with new technologies such as social media, new tools like marketing automation, and higher performance and ROI expectations. So let's take a look at how we can break marketing operations into smaller steps and tactics.

Planning 100

Planning Allocation Paid Search Agency Budget Programs 100

Everything Technology Marketing

APRIL 17, 2011

The highest rated channels are website, live in-person event, and email. Newer channels such as social media and blogs are considered only moderately effective in comparison. Again, this chart shows a blended ranking of the most effective content delivery channels.

Advertising Channels 100

Advertising Channels B2B Marketing Content Marketing B2B 100