Customer Experience Matrix
SEPTEMBER 16, 2017
But for me personally, it’s been endlessly intriguing to trace the paths that vendors have followed to become CDPs and learn where they plan to go next. In their case, the most obvious impact is on the scope of the system, which includes sophisticated Web page personalization – something very rare in the CDP world at large.
Customer Experience Matrix
DECEMBER 11, 2019
While the exact meaning of DXP is a bit fuzzy, it surely involves coordinating and personalizing customer experiences across channels. AgilOne will also gain by integrating with some of Mautic’s features, notably email and SMS delivery and complex customer journey management.
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Customer Experience Matrix
JUNE 2, 2015
Blueshift fits nicely into the B2C CDP mold: it builds a multisource database, incorporates machine learning-based predictive models, uses filters to create segments, and runs multi-step campaigns that are executed by external systems in email, SMS, mobile apps, and display and Facebook retargeting. This is what gives the system its power.
Customer Experience Matrix
NOVEMBER 5, 2015
It also supports more common, but still important, functions including filters, splits, a/b tests, waiting periods, API calls to external systems, and sending email, SMS, and push messages. One notably missing feature is predictive modeling to drive personalized messages, but Iterative recently set up an integration with BoomTrain to do this.
Customer Experience Matrix
MARCH 7, 2014
Those haven’t been issues for me personally but they should be valuable to others. Ontraport can now send and receive SMS messages as well. In addition to email and SMS, the system supports postcard mailings through integration with a network of printers. I’m only talking here about new enhancements.
Customer Experience Matrix
MAY 20, 2013
The initial release of Universal Behaviors, set for July, will support predefined Behaviors from ArgyleSocial social listening, Webtrends Web site behaviors, Digby location-based marketing, Invodo video, and several as-yet unannounced vendors, as well as Silverpop’s own location-based and SMS offerings.
Customer Experience Matrix
NOVEMBER 2, 2006
After all, a campaign management system sees text messages as another output format (SMS), the same as it sees email and direct mail. Since those other two are clearly channels, SMS must be one as well. The natural tendency is to see smart phones as a channel.
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