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How To Avoid Being An Unknown Subject Matter Expert On Social Media

Marketing Insider Group

If a subject matter expert (SME) speaks and no one hears him, is he really a subject matter expert? Improve your LinkedIn, Twitter and Google+ profiles – so when people check you out you show the credentials and reputation of a true subject matter expert who understands and can help an individual or an enterprise! Well, yes and no.

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Writing Smarter: 5 Hacks to Elevate Your B2B Content Marketing

KoMarketing Associates

With this comes an increased need to prove expertise in each subject area, as this person will need to get buy-in from their boss and justify the purchase to their organization. For example, reach out to a subject-matter expert (SME) on the topic to set up a brief conversation or interview around the topic at hand. Did I miss anything?

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Better B2B segmentation: Four steps and a case study

Savanta

The call was from a data centre “ specialising in the SME segment ”. Put another way, there is no such thing as the SME segment. The data centre should have used “SME&# only as a starting point to narrow the focus from all businesses. Do they have different attitudes and personalities? Let me introduce Sage.

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B2B Social Media Marketing: Focus on leads, not likes

markempa

Nichole Kelly, President of SME Digital , a digital marketing agency, and Chris Baggott, Chairman and Cofounder, Compendium , a content marketing software company, have helped hundreds of clients move from counting “likes” and “shares” to counting what executives care about: sales volume, revenue and cost. Tweet It’s time to generate revenue.

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The Freelance Writer’s Guide to Pitching

ClearVoice

You’ve found the best person to pitch to. If you can’t find the right contact person that way, visit the publication’s “About Us” or “Our Team” page. Include your Twitter or LinkedIn profile (only if they’re built-out; better to send no social profiles than weak ones).

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4 Ways That Content Curation Can be Vital to Small Business Marketing

Scoop.it

However, it’s vital to remember that you’re curating content for your audience, and this marketing tactic isn’t about the things you find interesting on a personal level. So, how can content curation be best used to boost SME marketing? Curated content can also make for a perfect conversation starter with leads. Image: SocialPilot ).

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How Marketing Automation Can Enable B2B Growth

PureB2B

By using social media automation, not only was the company able to free their marketing team’s time to come up with the campaign, but they were also able to use social media automation to drive more orders from their online channels via tweets on Twitter. As with any business, your greatest assets are your people.