Chris Koch

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How to establish a voice of authority in a blog

Chris Koch

If your SME is a person who loves to collect information, then becoming an aggregator is a route to trust. People know that they can count on this person to provide or link to the most insightful information in the topic area—no matter where it first appeared. Aggregator.

SME 100
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B2B social media lessons from Steven Slater and Mark Hurd

Chris Koch

Following the trail of bread crumbs leads us to a caring, thoughtful person. We can invite them to talk with an internal SME, create a session about the issue at the next user conference and invite to attend, etc. He certainly wouldn’t be facing federal charges and an end to a long career. What do you think? What else do we need to do?