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Writing on the Web

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Compelling Newsletter Content:2 Big Problems

Writing on the Web

From what I see, many small business professionals struggle with writing compelling newsletter content. You need to be interesting, personal, AND remind them of your products and services.Try too hard to do both… you end up confusing and losing readers. It’s not easy. Solution #1: Create Clarity.

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Easy to Make Ebook and Blog Writing Mistakes

Writing on the Web

Here’s why it’s so easy to make these common ebook and blog writing mistakes: Many small business professionals with a business blog are keenly interested in getting their message out there, and don’t care so much in writing “properly.”. Speech can be a great way to convey personality.

Rules 100
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Guest Blogging: How to Write a Compelling Email Offer

Writing on the Web

Too busy to keep up with posting on your business blog? A very smart tactic for small business professionals is to invite guest bloggers. The email is very effective and can be copied by any small business professional as an outreach offer. Specifically I enjoyed your post for the busy business blogger.

Blogger 100
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Starting a New Blog?6 Things a Business Blog Must Have

Writing on the Web

Design for Branding, Trust, Personality. Everything on your blog should reflect your branding identity, customer personality preferences, and be clear about the kinds of problems you solve for your clients. Here’s a suggested list of six must-have items for any small business professional who wants to use a blog for business.

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Blog Design Blink Test: Simple, Easy Navigation

Writing on the Web

In order to impress visitors and showcase your business expertise, your blog must pass the “blink” test. As I mentioned in my previous post , your blog design must incorporate three critical elements: Branding/Personality (Banners, logo, photos). When it comes to look and feel, small things matter. Your picture.

Design 100
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Relationship Marketing Messages that Work: How to Use Send-Out Cards

Writing on the Web

But because I like this person, ( Michael Katz of Blue Penguin Development ), I opened it. I was also curious to see how someone I respected in marketing would use this mass-mailing-made-to-look-personal tool. I’m just saying that one marketing tool isn’t enough, even if it is business blogging.

Planning 100
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Business Blog Attacks: How to Keep Comments Civil

Writing on the Web

What happens when a business blog is attacked by rude comments from readers? Blogging connects business owners with customers and potential clients in ways that a basic website cannot. Address things like foul language, shameless promotion, personal attacks and political commentary. 5 Uses for Your Business Blog.