74% of Marketers Now View Personalized Content as ‘Important’ for Engagement
KoMarketing Associates
OCTOBER 20, 2021
As B2B marketers look for more ways to engage with their target audience, research suggests that they are turning to personalized content to achieve their primary objectives. However, most respondents (74%) believe that personalized content marketing , messaging and journeys are “important” to engaging buyers now and in the future.
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