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7 Digital Marketing Services Every Business Needs

Marketing Insider Group

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Why Spend Your Budget on Digital Marketing Services?

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How Personalization and AI Can Improve the Process of Qualifying Leads

Marketing Insider Group

But, does this mean that your leads and clients can’t enjoy a certain level of attentive, personalized service? This ultimately leads to the leveraging of power for strategic targeting and personalization, empowered by the versatility and near infinite scalability of artificial intelligence (AI). Not at all. Take Exceed.ai

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Content Marketing Personalization Strategies to Make Customers Love You

Marketing Insider Group

While content personalization isn’t easy, there are lots of opportunities to delight your customers with it. To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. Content personalization is a way to build trust and loyalty with customers. Quick Takeaways.

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The Importance of a Website Traffic Analysis

Blue Flame Thinking

Your website is the most visible view of your brand and products or services. Where Is My Website Traffic Coming From? Understanding Traffic Acquisition Every acquisition channel has its place and understanding how you acquired your users allows you to effectively allocate resources based on your marketing objectives.

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Shadow Traffic: Why Your Traffic Numbers Are Off By 20%

Parse.ly

Getting the complete picture of your traffic has always been challenging. Dark traffic first popped up in 2012, when it became clear that traffic stripped of its referrer information was categorized as “direct.” What is Shadow Traffic? What Causes Shadow Traffic? The Rise of Shadow Traffic. Want Parse.ly

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What is Personal Branding? Everything You Need to Know

Marketing Insider Group

Think about your personal brand and if that may be the problem. What is personal branding? Why Personal Branding Matters. Personal branding is when you market yourself and your work as a brand. Consider a few reasons why personal branding matters. Are you struggling to get customers for your business?

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ChatGPT Traffic and Usage Is Down. Why The Hype Has Started To Fade

Marketing Insider Group

Image Source: Socialbu So here is a quick reality check on the limitations of AI-generated content and some potential theories for why, according to the Washington Post , “Traffic to ChatGPT’s website and app fell 9.7% Check out our content builder services or schedule a free consultation with us today!