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7 Digital Marketing Services Every Business Needs

Marketing Insider Group

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Perfecting your online presence with digital marketing services is one of the most effective ways to generate more organic traffic and qualified leads consistently with minimal effort.

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From Service to Sales: How Field Service Can Drive Revenue Growth

Salesforce Marketing Cloud

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. But the question is, how can you reach this audience at the right time, with the right message, in a way that doesn’t make them feel like they’re being sold to during a service visit?

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The Sweet Spot is at the Intersection of Pain and Passion

Vision Edge Marketing

Or, these pain points have to do with productivity (desire to produce more, faster or cheaper) or process (improving operational efficiencies or customer service quality). A passion point speaks to what excites customers and includes causes they care about personally and activities and experiences they prioritize in their everyday life.

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How to Write a Blog Post Outline That Leaves No Ambiguity

Marketing Insider Group

Choosing a topic involves balancing personal passion with what the audience is searching for, using keyword research and Google Trends as tools. The format of your blog post, whether a how-to guide, listicle, in-depth analysis, or personal narrative, should cater to both the topic and audience preferences. Now, Google Trends.

SERP 240
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How bad data can spoil good personalization

Martech

But each email had a personalization failure that shows this transition from promotional to customer-focused email marketing still has a long way to go. The copy in this reminder email is spot-on for brand voice and helpful information — warm, personable and persuasive rather than promotional. What I love about this email.

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How to Fix Your Blind Spot in Analytics

Convert

RECOMMENDED RESOURCE : It does not matter whether the cookies constitute personal data or not. These legislations make your analytics less accurate and there is a certain blind spot in which you don’t collect any data about your visitors. There is an upward trend in services that don’t use cookies or any other ways to track a customer.

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Account-Based Marketing in SaaS: Strategies for Personalizing Customer Experiences

Scoop.it

By implementing ABM, you can reach a much more targeted list of potential customers and deliver personalized messaging that resonates with them. Get a grasp of your ideal prospects ABM also helps you understand your prospects better, resulting in more personalized marketing messages and a stronger connection with potential customers.