Writing on the Web

SEPTEMBER 2, 2010

Here’s my latest video about my executive coach blogging services produced by iFlashVideo.com. I think they do a good job, but unfortunately, because they are a monthly service with a one minute limit, the voice is a little rushed. But since they are a standardized service, they don’t do any editing or make suggestions.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Writing on the Web

AUGUST 26, 2011

How personal should you be? There’s an ongoing trend to be personal with business communications. Rohit Bhargava’s written a whole book about it, filled with examples of how companies are successfully using personalities to market their business products and services: Personality Not Included.

Personalization 100

Personalization Tips Lock-In Business Blogging 100

Writing on the Web

DECEMBER 28, 2016

The great thing about advertising via social media is the personal interaction between the potential customer and service. Social media allows businesses to show their personality and aliveness; this is why it’s so important to post regular updates. Paid Advertising.

Paid Content 205

Paid Content Social Media Media Ideal Customer Profiles 205

Writing on the Web

OCTOBER 4, 2016

You need to be interesting, personal, AND remind them of your products and services.Try too hard to do both… you end up confusing and losing readers. From what I see, many small business professionals struggle with writing compelling newsletter content. It’s not easy. Feel free to use it, modify it, or leave it.

Newsletter 218

Newsletter Content Class Keywords 218

Writing on the Web

SEPTEMBER 6, 2016

Use the first person personal pronoun “I”. Write in a conversational way, avoid using a formal 3rd person impersonal business bio. Many online newsletter services provide templates you can choose from – just be sure incorporate your graphics, colors, etc. Photo – a professional photo is preferable to a family shot.

Newsletter 100

Newsletter Design RSS Template 100

Writing on the Web

JUNE 26, 2015

This week I got a call from a person who wanted to buy a subscription to executive coach articles to use for her new newsletter. Does social validation work for businesses selling services and experiences? If a photo of the person accompanied the travel recommendation, the selection increased to 20 percent.

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

JUNE 26, 2015

This week I got a call from a person who wanted to buy a subscription to executive coach articles to use for her new newsletter. Does social validation work for businesses selling services and experiences? If a photo of the person accompanied the travel recommendation, the selection increased to 20 percent.

Trigger Marketing 100

Trigger Marketing Amazon Validation Click Rate 100

Writing on the Web

JULY 8, 2015

When writing on the web about your services or products, I can’t emphasize enough the importance of testimonials and client reviews. According to Dr. Susan Weinschenk, in her book Neuro Web Design: What Makes Them Click : We are most influenced when we know the person and the person is telling a story. or Robert M.

Click Rate 100

Click Rate Blogger Trigger Marketing Contact Marketing 100

Writing on the Web

JANUARY 5, 2011

If all you’re doing is publishing good information, without personality, without offers, what’s the point? The person asking these good questions is an executive coach. Here’s where she could improve: The bio/side-bar is written in the third person, as if she is a distant entity.

Newsletter 100

Newsletter Digg Work Management Banners 100

Writing on the Web

FEBRUARY 4, 2016

It is what you use to make sure that there is enough for professional SEO services. This means that you need SEO services so as to carry out content marketing. Even when you only want to reach out to specific people, you will have to use local SEO services so as to get the best results. Content marketing gives content to SEO.

SEO 100

SEO Content Marketing Paid Search Agency Advertising Agencies 100

Writing on the Web

MARCH 19, 2015

If you’re one of those smart professionals, then take a look at this page where I describe my blog and web writing services. Sure, I want to continue making money with my services and I want more clients. About Blogs Attracting Clients How to.Tips Story Telling personal stories storytelling'

Storytelling 100

Storytelling Internet Marketing Online Marketing Order 100

Writing on the Web

JULY 9, 2014

If all you’re doing is publishing good information, without personality, without offers, what’s the point? The person asking these good questions is an executive coach. She needs to “sell herself” by providing quality content that demonstrates her expertise in coaching matters and leadership and personal development issues.

Newsletter 100

Newsletter Work Management Thought Leadership Banners 100

Writing on the Web

APRIL 24, 2013

While a business may have many products and service offerings, and maybe several different buyer personas, it generally provides unique solutions to customers’ problems. But what if you’re a professional service provider? And I also provide web writing services and content marketing consulting.

Business Blogging 100

Business Blogging Business Buyer Personas Custom Publishing 100

Writing on the Web

AUGUST 16, 2011

Your Blog & Facebook, Social Sites" width="300" height="104" /> Today’s guest post is written by Christine Buffaloe, of Serenity Virtual Assistant Services , a great resource for social media know-how, for Facebook , LinkedIn and Twitter. NetworkedBlogs is also a syndication service. Remember the “social” in social media.

Facebook 100

Facebook Social Media Tagging Linkedin 100

Writing on the Web

MARCH 17, 2011

I’ve been spending more than 20 minutes with each person, and I’m loving it. It gives me a chance to connect with clients : In an online business, I usually don’t have much contact with the clients who use my services and products. I want to feel some sort of connection on a personal level. We both win.

Consulting 100

Consulting Digg Buzz Blogger 100

Writing on the Web

AUGUST 22, 2015

Your recommendation or endorsement on LinkedIn is social proof for a other people; it signals that the person is qualified and recognized as a valued colleague. After you endorse someone, your name and picture will appear next to the skill on that person’s profile. So make sure you take the time to recommend and endorse them.

Linkedin 100

Linkedin Ideal Customer Profiles Peer-to-peer Profiling 100

Writing on the Web

MAY 9, 2011

Part of the problems coach websites have is that they are selling services that aren’t clearly defined. Does he need a business coach, a psychologist, a personal assistant, a mastermind group, or internet marketing training? One is personal: it talks about a real person and what he reports. He’s not a psychologist.

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

Writing on the Web

MAY 11, 2012

If you pin a recipe for black bean brownies, for example, don’t copy and paste the entire recipe into the description—simple write the name of the recipe, maybe naming the person who created it, and then let users click through to learn more. So when you see something inappropriate being pinned, help the network out by reporting it.

Tips 100

Tips Copyright Network Marketing Social Networks 100

Writing on the Web

OCTOBER 21, 2015

A quick review: When I speak of earning money directly from a blog , I am referring to methods such as advertising on your blog, sponsorship on your blog, sale of products or services on your blog, or selling your blog. Personally, I use business blogging as an attraction strategy, rather than an activity that earns income via direct sales.

Blogger 100

Blogger Business Blogging Webinar Metrics Consulting 100

Writing on the Web

DECEMBER 2, 2015

When writing on the web – either in a blog post , a newsletter or other forms of content marketing , readers are more likely to respond to your offers of service or products if there is a resonance between you. Here are some psychological secrets to keep in mind. This can be done several ways. Be authentic.

Opinions 100

Opinions Opt-out Newsletter Opt-in 100

Writing on the Web

FEBRUARY 21, 2012

But when it comes to using social media for your business, do you really want your professional network colliding with your personal life? There is, of course, the option of creating a Facebook page solely for business purposes, which is a good way to separate your personal and professional networks. Keep your personal life personal.

Linkedin 100

Linkedin Facebook Ideal Customer Profiles Privacy 100

Writing on the Web

APRIL 25, 2011

Storytelling and personalization is the biggest missing piece in content marketing as I see it. It’s especially important in service businesses where people hire you to help them solve a problem. I once asked a guy who founded an online training service what his back-story was, and he didn’t know what I meant.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

FEBRUARY 26, 2016

Builds your credibility with prospects looking for the type of services you provide. Highlights your expertise and personality. Submitting short articles to directories that demonstrate your knowledge helps in a number of ways: Drives targeted traffic to your blog or website. Helps set you apart from your competition.

Google 100

Google Business SEO Keywords 100

Writing on the Web

FEBRUARY 13, 2013

Business blogs offer insights into your services, product updates, and compelling relevant content that solves the problems of your clients. Problem : Finding the line between personal and business. Sometimes it’s hard to decide where to include personal experiences and anecdotes into your blog posts. How much is too much?

Business Blogging 100

Business Blogging Custom Publishing Traffic Rules 100

Writing on the Web

MARCH 28, 2012

For retailers and service providers, the most obvious reason to host a business blog is to peddle products or services. Customer Service. Damage control is not the only customer service function of your company blog. Your blog can be the voice of your company, allowing you to relay information in a more personal way.

Business Blogging 100

Business Blogging Business Copywriting Sales Qualified Leads 100

Writing on the Web

JANUARY 13, 2014

By all means, put as much of your own personality, charm, wit, and intelligence into your book and tell your own stories. But do so wisely and in the service of writing effectively for your readers. Keep the focus on your readers. Always tie your stories and advice into what bothers them.

Act-On 100

Act-On Tagging Order Practices 100

Writing on the Web

FEBRUARY 5, 2013

Professional marketers are usually attempting to upsell you on more products or services. But because I like this person, ( Michael Katz of Blue Penguin Development ), I opened it. I was also curious to see how someone I respected in marketing would use this mass-mailing-made-to-look-personal tool. You betcha.

Planning 100

Planning Budget Programs Blogger Webinar Metrics 100

Writing on the Web

AUGUST 5, 2011

This weekend I got a call from a person who wanted to buy a subscription to executive coach articles to use for his newsletter. Does social validation work for businesses selling services and experiences? If a photo of the person accompanied the travel recommendation, the selection increased to 20 percent. What sealed the deal?

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

MARCH 7, 2012

They tell a LinkedIn (LI) candidate that the person is qualified or recognized as a valued colleague that has or will add value to your business. Be sure that you can personally vouch for them. They also raise your credibility. Recommendations in LinkedIn are social proof. As such, be very clear about what you’re recommending.

Linkedin 100

Linkedin Tips Ideal Customer Profiles Webinar Metrics 100

Writing on the Web

JANUARY 9, 2013

What if instead of setting business or personal goals for the New Year, I picked O ne Word to focus on? It’s not about selling, it’s about being of service. It’s practically impossible to predict the negative side effects of a goal. On the other hand, I got a great idea from reading a book review on Amazon.

Paper 100

Paper Amazon High Quality Lead Marketing 100

Writing on the Web

JANUARY 14, 2011

Why doesn’t every piece of online content we write use narrative to give a specific example of real people using our products and services or whatever it is we want to influence? They don’t think they have a personal story to tell that’s worthy of people’s attention. I avoided getting personal.

Content Marketing 100

Content Marketing Content Digg Internet Marketing 100

Writing on the Web

NOVEMBER 6, 2013

Both of these services allow you to link your social media accounts. All of these services and suggestions are good for both business and personal bloggers. All of these services and suggestions are good for both business and personal bloggers. Examples of these include paper.li and PostPost. Photo Source).

Business Blogging 100

Business Blogging Business Blogger Aggregators 100

Writing on the Web

OCTOBER 23, 2013

This should be easy for you, since you are selling your services as a professional. ” The content you publish on the Web is ultimately designed for a marketing goal such as promoting a product, workshop, or services. Position yourself as a thought leader. Avoid “sales speak.” But avoid the hype of sales clichés.

Rules 100

Rules Content Marketing Content Thought Leadership 100

Writing on the Web

FEBRUARY 7, 2014

Personally, I’m not trying to get a book published, but many of my clients are and I want to as informed as possible about the book publishing industry which is changing so rapidly. Her company New Shelves Distribution , offers many essential services. She is funny, direct, and honest.

Conference 100

Conference Distribution Social Media Course 100

Writing on the Web

AUGUST 20, 2010

There’s also a lot of dust, or rain, power outages, bugs, and unpredictable phone and mail services. We live in a country ( Mexico ) where we can hire cleaning and upkeep help. Most days everything works, including super high speed internet connections. The biggest challenge for me is keeping focused on what really matters.

Blogger 100

Blogger Work Management Digg Buzz 100

Writing on the Web

JANUARY 17, 2011

To me, it’s personality. They need personal stories about people and about you. We’ve come a long way from the days when ad men (and they were usually men) could represent products or services with snappy jingles and cute copy. Yet how many professionals share their personal stories on the Web? E-newsletters.

Content Marketing 100

Content Marketing Digg Ideal Customer Profiles Content 100

Writing on the Web

MARCH 14, 2011

I just love this service. Most of the time, I find there is a natural tendency for professionals to write from their own perspectives, i.e., how their services really work. With the service with iMotionVideo , all you have to do is write a 100-word script and they do the rest. What do viewers need to do to take action now?

Video Marketing 100

Video Marketing Content Marketing Digg Content 100