The Effective Marketer
NOVEMBER 28, 2011
Or, the person just doesn’t know what exactly to write about and decides to mask the lack of subject matter knowledge. Modified : With our training services you will become productive in no time. Or a combination of both. So, this is my first pass and you could make it even better, but you get the idea.
The Effective Marketer
JULY 13, 2011
tells in his book a personal account of how a viral marketing campaign went wrong. Trying to avoid even more expenses (the scar left from the monthly hosting bill was still visible) Scott then decided against using an ESP (email service provider) and went ahead to email his newly acquired list using Outlook Express. Start Engaging.”
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The Effective Marketer
AUGUST 10, 2014
Look at how people are structured and what the reporting structure looks like and it will tell how the company is run, what is important to them, and how they think about their product and services and the market in general. A marketing org chart can give you clues about how a company goes to market.
The Effective Marketer
MAY 20, 2011
We, marketers, are concerned with the buyer ( we want to influence the purchase ) while other departments like Development and Product Management will want to focus on the person actually using the product (a User Persona).
The Effective Marketer
MAY 24, 2012
Only 40% of responding companies use their email service provider (ESP) for anything more than the basic broadcast of email”. 26% use content personalization. 26% use content personalization. 52% engage in regular list cleaning. 48% encourage the sharing of content in their email messages. 25% use video content in their emails.
The Effective Marketer
APRIL 3, 2012
Welcome Email or Letter: Typical emails or letters welcoming new customers after they purchase a product or service fall short of delivering anything of value. Show off your company’s personality, who works there, put a face behind the communication customers usually receive from you.
The Effective Marketer
JUNE 29, 2011
Establish a service level agreement with sales. Ideally at least one person from the marketing team should be at the show, even if for only one day. It’s a good basic list to get you pointed in the right direction (and I’ll add my two cents right after): Start planning early. Make sure the audience is a good fit.
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