Paul Gillin

APRIL 28, 2013

My host for the event – Thomson Reuters – had prepared me for a gauntlet of checks, and the Washington Hilton was indeed swarming with Secret Service and hotel security personnel. However, when it came to gaining access to the parties where dignitaries had gathered, I found that little more than a printed invitation was involved.

Lock-In 50

Lock-In Television marketing Blast Campaigns Organization 50

Paul Gillin

OCTOBER 7, 2010

CRM is a well-established discipline that presumes that the more information we can capture about a customer’s interactions with our company, the better we can deliver products and services that the person wants to buy. It seems only natural that online social interactions should be part of this profile.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

JANUARY 16, 2012

BASF Chemical wanted to see two-thirds of those silos move to a shared service within a year. BASF Chemical set up webinars, learning events, demonstrations and consulting services to move people onto the new platform at their own pace. Don’t talk platforms to the users, Liew cautioned. Speak in terms that make business sense.

Peer-to-peer 50

Peer-to-peer Wiki Enterprise Management Communities 50

Paul Gillin

JUNE 26, 2014

If you ask the average person to define “social media,” you’ll get a wide variety of answers. These services may not meet everyone’s definition of social media, but the function they perform is the same. TripAdvisor currently lists more than 150 million travel reviews on its site and Yelp has 57 million reviews of local businesses.

Social Media 50

Social Media Media Peer-to-peer Social Networks 50

Paul Gillin

APRIL 13, 2012

What do you do if you’re a pathetic also-ran like Davidoff Hot Water, which places dead last in the North American personal care category ? I suppose you’ll have to sign up for the service to find out, since “responding to queries quicker on Twitter” probably isn’t going to satisfy the CFO. Finance in the online media category.

Advertising Benchmark 50

Advertising Benchmark Opinions Social Media Twitter 50

Paul Gillin

NOVEMBER 24, 2010

Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Social media activities must not interfere with your workor productivity at Oracle, and your personal activities should take place outside of work. Don’t use these services to conduct internal Oracle business.

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

FEBRUARY 7, 2011

CareOne Debt Relief Services contends with a business climate that few of us (thankfully) have to face: Its industry has a terrible reputation. A recently launched video series called Financially Fit TV interviews personal finance experts. CareOne’s approach is a good example of soft-sell marketing.

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

SEPTEMBER 2, 2011

Today is my fifth day without Internet service. My personal life is also been affected. Lack of TV service has left me unable to watch my beloved Red Sox during a series with the Yankees this week. Downed trees in Framingham (Photo via Framingham Patch). I’ve accepted this inconvenience with quiet resignation.

Cable 50

Cable Press Twitter Facebook 50

Paul Gillin

MAY 27, 2010

The rest of the chapter will go into the various kinds of social communities and how to use them, with examples from the HR, food service, medical and construction industries. The great innovation in online communities came in 1998, when Classmates.com introduced the concept of personal profiles and friends.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

MAY 13, 2010

Do some of your pages have generic titles such as “About” or “Services?” Think about the problem that person is trying to solve. Today it’s cheap and easy to point a camera at a product manager or engineer and ask the person to explain a product. Does your site include faces, biographies and personal messages?

B to B 50

B to B Marketing Websites Work Management Webcast 50

Paul Gillin

JULY 8, 2010

Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Social media activities must not interfere with your work or productivity at Oracle, and your personal activities should take place outside of work. Don’t use these services to conduct internal Oracle business.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

DECEMBER 1, 2010

Make Marketing a Service to Customers - I didn’t write down who said this, but the comment stuck with me long after the conference was over. Service had little to do with it. How can you use a mobile app to provide service to the customer? Service had little to do with it. and Twitter. Consider item 1 above.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

NOVEMBER 8, 2010

Another is Diigo , a social bookmarking service, I discovered about three years ago that has been my favorite ever since. Another useful service that I initially dismissed when I saw a year ago is dlvr.it , an RSS syndication service. Tweetdeck for Twitter is one. I have dlvr.it

Skype 50

Skype Product RSS Copyright 50

Paul Gillin

JANUARY 17, 2012

These questions were all answered in minutes, said Michael Lynch (right), Manager of IT Advanced Personal & Workgroup Solutions. A private community of about 200 consumer-focused field sales reps and service engineers now post monthly blog-like summaries of field activity reports, customer wins and innovative marketing ideas.

Wiki 50

Wiki Peer-to-peer Work Management Marketing Management 50

Paul Gillin

OCTOBER 12, 2011

All of the major service firms are moving into this space in a big way, but not many people have a good definition of it. Will new tools make analytics accessible to the common business person in the same way that spreadsheets made forecasting, accessible? Can one person know it all? I created a new acronym: FODDRS.

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

Paul Gillin

AUGUST 29, 2012

Visitors griped about everything from rude P&G customer service reps to price changes. Jodi Allen, P&G’s vice president of North America baby care, was taking a personal role in countering critics, posting comments on the Pampers website, recording web videos and participating in discussion groups.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

SEPTEMBER 6, 2011

Klout attempts to determine influence metrics by looking at a person’s online activities and the actions of others that result from them. The service crawls Twitter and ranks members automatically. This linkage fundamentally undermines the quality of the service. Many people have a Klout index and don’t know it.

PageRank 50

PageRank Social Networks Wikipedia Ideal Customer Profiles 50

Paul Gillin

AUGUST 9, 2012

How does a service with so little going for it create so damn much trouble? The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools. In fact, most Twitter members use the service very little.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

JUNE 9, 2010

Friends and Fame The great innovation in online communities came in 1998, when Classmates.com introduced the concept of personal profiles and friends. Profiles are a member’s personal homepage. The more active the member is, the higher his visibility and the greater the value of the network to his personal success.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

JANUARY 24, 2013

This new book comes from Mike Lewis, who is head of marketing at Awareness Networks, a personal friend and one of the nicest guys I know. It goes well beyond fans or followers to include factors like SEO effectiveness, interactions, activity and even customer service.

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50

Paul Gillin

JUNE 24, 2010

That’s what Pitney Bowes did when a 2007 Postal Service rate increase prompted 430,000 calls from customers. The mailing service provider launched an online forum to deflect some of the most common questions and tracked 40,000 visits in six weeks. Let’s say we implement a customer self-service portal as a way to reduce support costs.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

NOVEMBER 28, 2011

Only one person identified the IT department. We are awash in goods and services today, they point out, and prices are flat to declining in many markets. In its formative years, social media has been largely relegated to marketing departments under the assumption that it’s just another form of communications.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

FEBRUARY 15, 2014

I recommended setting up multiple Twitter accounts for different functions like customer service and marketing. He now relies upon filtering and aggregation services like Flipboard and Nuzzle to sort through the noise. Today I would recommend none of those things. .” The victim of too much noise is meaningful conversation.

Social Networks 50

Social Networks Ideal Customer Profiles Blogger Social Media 50