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Guest Post: Best Practices in Marketing Automation

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Segment your database by demographics, such as: industry, job titles, or product/service interest shown. Optimize Lead Nurturing Through Personalized and Relevant Communications. It would be great if you can move towards the development of buying personas – so you can model what segmentation has been most profitable.

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5 Ways to Use Social Media in Marketing Automation

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It may take a while before potential clients are ready to buy or even want to talk to a sales person. You can also use Social Networks to keep customers informed of new products and services, and giving them the opportunity to provide feedback. Lead Nurturing. Conclusion. Many of today’s customers interact with Social Media.

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Marketing Automation Trends for 2010

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Spammers Beware: As email clients and service providers adopt features similar to those in Other Inbox , making it nearly impossible to email people you don’t have explicit opt in preferences from. This will be done with lead recycling, remessaging, and highly personalized and segmented offers. Kristin Hambelton, Sr.