Lattice

article thumbnail

The Next Generation Platform for Account-Based Everything is Here!

Lattice

We’ve re-architected our predictive analytics engine from the ground up to allow marketers to create account and contact models (using a self service interface) for different target markets (geographies, product lines, customer segments, etc.) in minutes.

article thumbnail

Successful Companies Create Successful Customers

Lattice

Her team has taken marketing and sales to the next level by using predictive analytics to drive increase personalization and drive more focused direct marketing and traditional sales activities.