KoMarketing Associates

NOVEMBER 5, 2018

Previous research has suggested that marketers are now focused on personalizing the customer experience, and new statistics indicate that customers are expecting a more customized experience when they do business with a particular brand. However, customers also have their fair share of fears as technology evolves.

Buy 145

Buy Personalization Brand Identity Branding 145

KoMarketing Associates

FEBRUARY 6, 2017

New research indicates that organizations are concerned about competitiveness in their respective industries, and many are turning to personalized marketing to gain an edge. The majority of respondents (65 percent) intend to focus on personalized marketing to meet more of their customers’ needs.

Personalization 120

Personalization Business Advertising Agencies Touchpoints 120

KoMarketing Associates

AUGUST 23, 2018

Through a blend of marketing automation, personalization, and enhanced customer experience, it is increasingly possible to nail that goal. Let’s be clear: Personalization works. The three amigos: marketing automation, personalization, and customer experience. We are so close to achieving it. Customers would agree.

Marketing Automation Services 156

Marketing Automation Services Marketing Automation Work Management B2B Marketing 156

KoMarketing Associates

MARCH 8, 2016

The “Making Personalization Possible” report from the CMO Council discovered that as more marketers shift their focus to personalization, they are hopeful that their efforts will pay off. WHAT ARE SOME OF THE TACTICS THAT B2B MARKETERS ARE USING TO IMPROVE CUSTOMER PERSONALIZATION? B2B marketers are connecting the dots.

B2B Marketing 120

B2B Marketing Personalization Planning Work Management 120

KoMarketing Associates

JANUARY 6, 2022

Marketers continue to utilize email to reach out to their target audience, and new research indicates that leveraging customer data could help them personalize their campaigns for a boost in effectiveness. of respondents said they use three or more personalized elements per email. Only 23.8% Only 23.8%

Marketing Report 223

Marketing Report Email Marketing Email Campaigns Campaigns 223

KoMarketing Associates

MAY 24, 2022

“Building meaningful relationships with prospects to convert them into leads starts with delivering personalized experiences that build trust and drive engagement,” wrote the authors of the report. Identifying B2B Buyers’ Marketing Content Preferences.

B2B Marketing 252

B2B Marketing Video Marketing B2B Advertising Agencies 252

KoMarketing Associates

JUNE 22, 2022

Video allows organizations to showcase their brand’s personality, voice, and values as well as seamlessly walk potential buyers through otherwise complicated product and service offerings,” wrote the authors of the report. Additionally, 93% of B2B buyers claim that video is critical when it comes to building trust in a brand.

Distribution 243

Distribution Marketing Report Advertising Channels Social Marketing 243

KoMarketing Associates

DECEMBER 8, 2021

“By utilizing a combined approach, you get full visibility into current prospects and customers and how they engage with a brand across your own channels – as well as insight into whether those accounts are actually in active research cycles for the products and services inferred.”. Account-Based Marketing As Top Priority.

Marketing Report 213

Marketing Report Account Based Marketing B2B Marketing B2B 213

KoMarketing Associates

AUGUST 11, 2020

In general, 96% of respondents believe that these new marketing and service innovations are here to stay. Previous research suggests that marketers may be able to gain leverage over their competition by focusing on personalizing the customer experience.

Fulfillment 156

Fulfillment Differentiation Custom Publishing Statistics 156

KoMarketing Associates

AUGUST 12, 2020

That being said, what really sets structured snippets apart is the help it provides users in quickly understanding your catalog of products or services before they click on an ad. This group of categories is served in the travel, leisure, and service industries. Service Catalog. Which Categories Make Sense for B2B?

Paid Search Agency 156

Paid Search Agency Advertisements Advertising Ads 156

KoMarketing Associates

SEPTEMBER 29, 2020

COVID-19 has made it extremely difficult to hold almost any in-person events for 2020, so many B2B marketers have reallocated some or all of their in-person events budgets into digital channels. Losing In-Person Events Has Reshaped Many Aspects of B2B Marketing. Not being able to offer in-person events has had many consequences.

Paid Content 296

Paid Content Spending Advertisements Advertising 296

KoMarketing Associates

JANUARY 19, 2022

Mutiny allows marketers to easily personalize websites, from identifying inbound site visitors to serve them the most relevant experience to allowing you to create 1 to 1 personalized pages for target accounts. So being able to create personalized experiences at scale and test what works best can be extremely powerful.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

APRIL 7, 2021

As marketers lost access to traditional channels like live events and in-person meetings, many marketing budgets were redirected into demand generation campaigns. And here’s HubSpot’s definition : “demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

MAY 12, 2021

For the last year or more, B2B buyers have been largely cut off from conferences, in-person meetings, or even their offices. But the shift during 2020 became so clear and has probably become permanent enough for there to be a name for it: Digital self-service. What is Digital Self-Service? The Digital Self-Service Trend.

Work Management 166

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 166

KoMarketing Associates

AUGUST 28, 2019

Offering ‘Excellent Customer Service’ Remains Important to Marketers. While a strong VoC program may help when it comes to resonating with customers, previous research suggests that simply offering good service can be an effective way to stand out from the pack. percent cited personalization as a top way to stand out.

Marketing Report 120

Marketing Report Custom Publishing Statistics Marketing & Strategy 120

KoMarketing Associates

MAY 25, 2022

For example, instead of targeting something like “best CRM,” which indicates the lead is still comparing options, target a phrase such as “best CRM for subscription services” or “[brand name] GDPR compliant”. Callout extensions : Focus on specific benefits or features, such as hours, free shipping, or 24/7 customer service. .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

JANUARY 21, 2020

From there, deliver personalized messages and creatives to these audiences to drive higher click through rates, increase engagements, and ultimately get yourself closer to target audiences. This tactic offers a more personalized, customer service-centric approach than traditional social advertising. Messenger Ads and Chatbots.

Paid Content 157

Paid Content Social Media Tips Media 157

KoMarketing Associates

AUGUST 19, 2020

It’s where users get the most information and determine if the product or service is right for them. There are a variety of ways to go about creating A/B tests, including: Testing the copy – Text elements found in headlines, product/service descriptions and CTA buttons can all be A/B tested to see how each affects performance.

Advertisements 207

Advertisements Advertising Optimization Google 207

KoMarketing Associates

APRIL 10, 2018

Mass Data Personalization Campaigns. Personalization marketing is more than just being able to dynamically insert a recipient’s name into the subject line or body of the email, as a recent post for Salesforce Canada I wrote explains. through organic search, social media, etc.).

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

KoMarketing Associates

AUGUST 22, 2019

Excellent Customer Service’ is Making the Difference for Marketers. As marketers are discovering new ways to provide unique, memorable customer experiences, one thing is for certain: “excellent customer service” is the most effective way to stand out from competitors. Statistics showed that the majority of marketers (29.9

Studies 123

Studies Statistics Paid Search Agency Custom Publishing 123

KoMarketing Associates

JANUARY 10, 2018

When it came to separating themselves from the competition, 54 percent of marketers said that the quality of their products/services offered separated them from the pack. This was followed by their variety of products/services (16 percent), customer service/experience (15 percent) and price (6 percent).

Acquisitions 166

Acquisitions Customer Surveys Demand Generation Agencies Advertising Benchmark 166

KoMarketing Associates

OCTOBER 18, 2017

Although B2B marketers are now offering a wide array of products and services, new research suggests that B2B buyers are still challenged to search, identify and choose the right solutions for their needs. When it comes to making purchase decisions, a personal brand reference appears to matter to B2B buyers.

Marketing Report 136

Marketing Report Buyer Need B to B B2B Marketing 136

KoMarketing Associates

DECEMBER 8, 2021

And, they might not reach out to your company in person until they are ready to buy. During the discovery phase of the buyer’s journey, users may view several pages on your site to better understand what services or products you offer, look for specific features, or learn about payment options. Trials/demos sign ups. Conversions.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

MAY 30, 2018

Most respondents (64 percent) said that they will personalize communications across all touchpoints. B2B Buyers Already Expect a Personalized Customer Experience. As B2B marketers look to personalize the customer experience, previous research suggests that buyers are already expecting a personalized experience.

B2B Marketing 122

B2B Marketing Cross-Selling B2B Touchpoints 122

KoMarketing Associates

FEBRUARY 12, 2019

Talk about a challenge: B2B marketers don’t have to convince just one person. If the company they are marketing to has even 11 or more employees, a B2B marketer needs to educate and persuade not just one person, but three to ten or more. Even data services like phone and cable TV and internet connections are fairly easy to understand.

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

KoMarketing Associates

AUGUST 27, 2019

Decision-makers are using social media for business and for personal use, and it’s important to reach them whenever they’re online. When sharing a relevant message, they’re more likely to pay attention and consider your brands products and services. Sometimes B2B marketing is seen as cold or uninteresting.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

FEBRUARY 15, 2018

Customer Service. Customer service has transitioned to helping customers on platforms that go beyond the phone. Many times the person will plug in your website’s name and link to their prepared email before sending. This allows him or her to send hundreds of emails per day. Ad Creation. Data Review.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

KoMarketing Associates

MAY 23, 2017

No matter what means of communication you choose (even if it involves automation), you’ll want to make sure that messages are tailored and personalized to each prospect on an individual level. Customer service interactions are increasing on Twitter. Show Your Brand’s Personality. Promote Your Services.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

SEPTEMBER 25, 2019

The disconnect across business units like service and marketing is no surprise but a challenge that companies today need to address head-on,” said Niki Hall, CMO of Selligent. Making omnichannel work means orchestrating messages across all channels and ensuring that the content is personalized and delivered at the right time.

Customer Surveys 123

Customer Surveys Campaigns Statistics CMO 123

KoMarketing Associates

DECEMBER 11, 2018

There are a few areas of focus, such as customer service and advertising, that will be slightly different for this demographic. Along with offering customer service and support through bots and chat, it seems natural to also extend the order and sales process to these AI-supported systems as well. Different Ways to Order and Convert.

Paid Content 123

Paid Content B2B Marketing Paid Search Agency Generation 123

KoMarketing Associates

JUNE 18, 2018

A total of 86 percent of people claim that a negative personal experience impacts their overall trust. After a poor experience with a product or service, 51 percent of customers typically want a refund. As it turns out, customer experience plays a critical role in whether buyers ultimately trust marketers and their brand.

Trust Marketing 149

Trust Marketing Customer Surveys Custom Publishing Statistics 149

KoMarketing Associates

DECEMBER 7, 2017

Even if your target audience isn’t using social media platforms like Facebook for their work activities or research, they are likely using it for their own personal use. If you aren’t sure what sites your company is listed on, try a local review site service that lets you check and edit multiple listings at once, like Moz Local.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

KoMarketing Associates

JULY 31, 2018

When it comes to B2B marketing, we are often so focused on the personal approach and difficulty of getting leads, that it’s easy to forget about the basic pillars of best practices. That’s only possible on a desktop computer with some sort of VOIP service, like Google Hangouts. Content Marketing and Local SEO.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

KoMarketing Associates

JULY 27, 2017

Fifty-seven percent want content to provide specifics on products/services, and 43 percent prefer it to be more educational than promotional. Product reviews (58 percent), in-person events (55 percent) and product demos (55 percent) were also influential among buyers.

Peer-to-peer 158

Peer-to-peer Thought Leadership Content Paper 158

KoMarketing Associates

JULY 12, 2017

Approximately 83 percent of customers claim that they are “eager” to see characteristics of brands’ personalities come to life via social media channels, such as Facebook and Twitter. At the moment, the CMOs of B2B services companies say they dedicate 10.7 This is followed by friendliness (83 percent) and helpfulness (78 percent).

Social Media 120

Social Media Customer Surveys Social Marketing Media 120

KoMarketing Associates

SEPTEMBER 26, 2018

Furthermore, buyers also claim that their relationship with a company improves when they have the option to schedule in-person or virtual meetings to ease the buying process. B2B marketers are not always delivering on this front.

Marketing Report 121

Marketing Report B2B Marketing Buy Process 121

KoMarketing Associates

JULY 11, 2017

When appealing to business customers, that audience needs to know that your product or service will truly enrich their business in some way. That’s not to say B2B marketers can’t have a personality with their video marketing. Video is the next best thing to being there in person. They definitely can.

Video Marketing 142

Video Marketing Content Marketing Work Management Marketing Management 142