eTrigue

article thumbnail

Email Marketing vs. Marketing Automation

eTrigue

Virtually 100% of business-to-business prospects have an email address, which makes email great for staying in touch with contacts, nurturing prospects and increasing interest in your company’s products and services. But email marketing alone has significant disadvantages.

article thumbnail

The Need for a Demand Center

eTrigue

The concept of a “demand center” has emerged at the core of successful marketing organizations as a hub for shared marketing services, infrastructure and process to enable organizations to bring programs to market that leverage key corporate assets and best practices.

Demand 78
article thumbnail

4 Marketing Emails You Can Set and Forget (At Least for a While)

eTrigue

Like a restaurant server visiting your dining table for the first time, it should present all the relevant information — gratitude for showing up, who you are, what they can expect from you (type of content, frequency of contact), as well as the showcase of a little personality. Keep it light. A little gratitude will go a long way.