Crimson Marketing

JULY 17, 2013

” Big Data and Mobile - Mobile big data can be found not only through smartphones and consumer usage patterns, but also in apps and other mobile services. Big data applications will move more and more towards optimizing and personalizing mobile services. Mounds of Data Creation - “Data volume will grow from 2.7

Marketing Management 100

Marketing Management Mobile Advertising Mobile Marketing Internet Marketing 100

Crimson Marketing

DECEMBER 16, 2013

The buying process will become more personal, putting more pressure on the vendors to supply a positive selling experience as well as product. A thought out personalized plan for each buyer will be expected in order to streamline their decision and their vendor screenings processes. Whether it is a subscription service or rentals.

Buy 100

Buy B2B Vendors Budget Programs 100

Crimson Marketing

DECEMBER 11, 2014

” Marketing’s biggest challenge is determining the best media source to promote a product or service. Predictive marketing technology runs on predictive analytics based on big data to give marketers a complete view of the marketing solutions that are actually working.

Analytics 100

Analytics Allocation Advertisements Advertising 100

Crimson Marketing

AUGUST 21, 2013

“Treat complicated service-level agreements (SLAs), a lack of any SLA, or long-term contracts that are difficult to terminate as red flags.” Make sure you always have access to your contact person and that you find them reliable. ” So how do you chose the right cloud partner? Are there any warning signs?

Advertising Agencies 100

Advertising Agencies Work Management Marketing Management Marketing Mix 100

Crimson Marketing

OCTOBER 27, 2014

Visible Experts produce inbound leads for their firms by boosting their personal visibility through speaking arrangements, writing, and an expanded online presence. We define your personal brand as the product of your reputation and your visibility. How do they do it? Develop a Strategy for your Visible Expert Brand.

Lead Scoring 100

Lead Scoring Lead Ranking Demand Generation Agencies Webinar Metrics 100

Crimson Marketing

JANUARY 27, 2015

He helped bring IBM’s first personal computers to market, he was part of the company’s first mobile computing team, and he was lead product architect of the team that defined, developed and launched the successful ThinkPad brand. Before joining Toshiba Global Commerce Solutions in 2012, Leo worked for IBM for nearly 33 years.

Work Management 100

Work Management Marketing Management Advertising Channels Marketing & Strategy 100

Crimson Marketing

JANUARY 23, 2015

On the surface this sounds like great marketing intelligence, but the reality is no one has said they actually want to buy your products or services. The problem is Google and other search engines are moving more and more towards personalized search results. Let’s say you saw a rise in form submissions up 20% from last month.

Multi-Touch Attribution 100

Multi-Touch Attribution Top of Funnel Analytics Lead Ranking 100

Crimson Marketing

AUGUST 4, 2015

A simple Google search gives them access to product information, prices, and the pros and cons of almost any brand, product or service. Thought Leadership—Develop your company (or personal) reputation in terms of industry expertise and thought leadership. In the past, Sales could control the flow of information to some degree.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100

Crimson Marketing

MARCH 16, 2015

Whether retailers view mobile as an existential threat or as an opportunity, consumers expect shopping to be a highly personalized and seamlessly consistent omni-channel experience. Consumers expect shopping to be a personalized and consistent omni-channel experience Click To Tweet. But customers prefer to buy online now, right?

Advertising Channels 100

Advertising Channels Lead Ranking Mobile Marketing Forrester 100