Avitage

OCTOBER 26, 2018

They aren’t part of a service agreement with content creation teams. Contextually Relevant and Personalized. For too many organizations I meet, content quality is assumed. Or, it’s delegated to those creating the content. Defined and documented content quality criteria typically don’t exist.

Content 120

Content Advertising Agencies Paid Search Agency Tagging 120

Avitage

FEBRUARY 28, 2013

Sales or customer service people engaging with customers are frequently in a position where a conversation leads to an interesting story. Enabling continuous acquisition can be as easy as having the sales or customer service person use a smart phone to create a voice. Just as important, they are available when needed.

Acquisitions 120

Acquisitions Barriers Inbound Marketing Positioning 120

Avitage

FEBRUARY 28, 2013

Sales or customer service people engaging with customers are frequently in a position where a conversation leads to an interesting story. Enabling continuous acquisition can be as easy as having the sales or customer service person use a smart phone to create a voice memo that […].

Acquisitions 120

Acquisitions Barriers Custom Publishing Inbound Marketing 120

Avitage

APRIL 3, 2015

” Despite the lip service and pockets of success (sustainable?), Top Priority: Content Overhaulin’ While “purging, aligning and personalizing” content might be necessary work, what’s really required is a better process for content. sales enablement hasn’t yet met expectations. But then ….

Work Management 120

Work Management Budget Programs Marketing Management Content 120