Sprout Social

JULY 5, 2022

Your brand can (and should) leverage YouTube to grow your community, maximize your SEO value and help reach your larger business goals. Use these inspiring, educational and entertaining YouTube video ideas to supercharge your brand’s channel. Behind the scenes” of YouTube’s influence. Shorts quickly gained over 1.5

Youtube 130

Youtube Advertising Channels Video Marketing Paid Search Agency 130

Zoominfo

OCTOBER 5, 2021

Not only does this impact our personal lives on a regular basis—i.e. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Marketing 360 The Marketing 360 YouTube channel offers a wide variety of high-quality video content.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Sprout Social

SEPTEMBER 16, 2022

found that YouTube is the second-most popular social platform (behind Facebook). This makes YouTube a powerful search engine that can help brands increase their reach and realize significant business value. Even as TikTok continues to grow in popularity, brands should still invest in the original social video platform, YouTube.

Youtube 110

Youtube Video Marketing Mobile Marketing Social Media 110

BOP Design

JULY 13, 2021

Then, yes, SEO is essential for your videos as well. There are some great resources out there for optimizing your videos for search, including a great in-depth article on Video SEO from the knowledgeable folks over at WordStream. SEO is somewhat of a popularity contest. Read more: SEO for B2B Marketers.

SEO 159

SEO Video Marketing Marketing Agencies 2 Tips 159

Sprout Social

JULY 11, 2022

Part search engine, part streaming service and part social network, YouTube has a little bit of everything. A healthy channel can have major implications for your video discoverability—on YouTube and beyond. That’s why it pays to conduct a thorough YouTube audit. YouTube isn’t just surviving—it’s thriving.

Youtube 94

Youtube Banners Ideal Customer Profiles Keywords 94

Sprout Social

FEBRUARY 15, 2023

YouTube may not be a new player in the social media game. With the importance and popularity of video only growing on social media, developing a YouTube marketing strategy is worth your while–and then some. Part discovery machine, part social platform, YouTube touts over 2 billion monthly active users. But it’s tried and true.

Youtube 87

Youtube Advertising Channels Brand Identity Branding 87

Sprout Social

SEPTEMBER 15, 2022

If you’re a YouTube creator or manager of a channel, you may be thinking about how to get verified on YouTube. YouTube channel verification gives you a badge next to your channel name, letting viewers know that they’re seeing the official version of your page. What is YouTube verification?

Youtube 92

Youtube Guidelines Ideal Customer Profiles Profiling 92

Velocity Partners

MARCH 13, 2024

Even before AI and Google SGE came gunning for everyone’s search traffic, B2B was struggling with SEO. In perhaps the saddest cases, the pages that “win” SEO by effectively playing the system fail to elicit real interest. And the state of SEO affairs is about to get worse. Will AI replace SEO? It’s a problem.

SEO 86

SEO B2B Paid Search Agency Aggregators 86

Sprout Social

AUGUST 22, 2022

The answer is probably “YouTube.” And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 With 51% of consumers anticipating YouTube will be one of the social media platforms they use most this year, it’s a digital space your audience most likely uses.

Youtube 72

Youtube Features Social Media Ad Exchange 72

Vidyard

APRIL 26, 2022

Automatic closed captioning is one of the easiest ways to get an edge on the competition, improve your video SEO, and promote digital accessibility. Unfortunately for creators and marketers, generating views is more challenging than ever due to the ever-increasing competition— around 30,000 hours of content are uploaded on YouTube every hour.

Youtube 65

Youtube Top of Funnel Lead Scoring Lead Ranking 65

Hubspot

JUNE 26, 2020

Did you know that YouTube is the second-largest global search engine and the biggest video platform of all time ? Each day, millions of people around the globe visit the site to learn more about a topic, find YouTube content when Google-searching a question, or stream a YouTube video embedded on another brand's website.

Youtube 101

Youtube Features Keywords Click Rate 101

Valasys

FEBRUARY 5, 2024

YouTube’s allure often centers around the pursuit of virality, but sustained success requires a broader strategy. Why is YouTube so Successful? YouTube’s success can be attributed to several key factors that have contributed to its dominance as a video-sharing platform.

Viral Marketing 40

Viral Marketing Youtube Ad Building Lead Ranking 40

ClickZ

OCTOBER 4, 2019

She’ll be giving a session called, “Optimizing for the world’s second largest search engine: YouTube.”. Courtney has built her career in search engine optimization, including previous roles as Global SEO Specialist at Anthropologie and SEM & SEO Specialist at Nasty Gal. I manage ecommerce and SEO at goop.

Youtube 101

Youtube Intent Optimization Merchandising 101

Search Engine Journal

SEPTEMBER 9, 2022

Based on the success of YouTube Search Insights, a keyword research feature released last year, the video-sharing platform is experimenting with three new features on the Analytics Research tab. The post YouTube Experimenting With New Features For Analytics Research Tab appeared first on Search Engine Journal.

Youtube 88

Youtube Analytics Features Research 88

Vidyard

APRIL 3, 2019

“Build it and they will come”—wonderful advice for summoning the ghosts of legendary baseball players , awful advice for managing your YouTube channel. For most of these companies, merely having a YouTube presence didn’t translate into traffic or leads and their channels grew stale and dormant.

Youtube 117

Youtube Advertising Channels Brand Identity Branding 117

Brightedge

DECEMBER 21, 2020

Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. YouTube is the second most visited search engine on the internet second to Google. Why YouTube marketing? YouTube marketing has allowed many businesses to establish their brand.

Youtube 59

Youtube Brand Identity Branding Advertising Agencies 59

Webbiquity

SEPTEMBER 28, 2021

Prior to that, I was caught up in the bots on Facebook, back in January on my personal account, along with a few other million people. YouTube Rules. YouTube has a lot of community guidelines. Did you know the minimum age for a person to use YouTube is 13? That’s one of the many rules on YouTube.

Social Networks 350

Social Networks Lock-In Guidelines Network Marketing 350

Conductor

OCTOBER 11, 2022

Ten years ago, Google would return simple search results based on how well a page is optimized with search engine optimization (SEO). Because 90% of internet users click on links on the first page of the results , these SERP features take up prime real estate, making them critical to target and leverage through SEO and content marketing.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

seo.co

MARCH 9, 2021

If that’s true, then the YouTube analytics data can give you more power than you’ve ever dreamed was possible. YouTube is a powerhouse online that many marketers make the critical error of overlooking entirely or just making a half-hearted effort toward. Because that’s what you’re doing if you’re not taking YouTube seriously.

Youtube 59

Youtube Analytics Click Rate Demographics 59

Marketing Insider Group

JANUARY 24, 2022

Two SaaS brands that have done this exceptionally well are Moz and Ahrefs, two of the industry’s leading SEO software tools. Here’s two examples, one of their early videos from 2012 on keyword targeting, and one of their most recent from 2021 on the ROI of SEO. The videos provide high value with simple, low-cost, no-frills production.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Marketing Insider Group

DECEMBER 18, 2023

Targeting a Niche Professional Audience: LinkedIn Sponsored Updates Image Source: Instapage LinkedIn provides unmatched targeting based on first-person qualified data, reaching professionals with an aspirational mindset. Why YouTube Ads? Why Outbrain? Ready to maximize impact with paid content distribution?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Vidyard

DECEMBER 23, 2020

How do you choose between Vimeo vs. YouTube for business? We’ve rounded up the pros and cons of using Vimeo and YouTube to help make the choice a little easier. Vimeo vs. YouTube for Business: Key Features Each of these platforms are used by different people for different things. Who is my target audience?

Youtube 65

Youtube Business Best Practices Lead Scoring 65

Hubspot

MARCH 26, 2019

YouTube is the second largest search engine, with over 1.8 However, if you don't use YouTube for your current marketing strategy, you're not alone. small businesses use YouTube to reach their audience. In 2018, the HubSpot Academy team didn't take advantage of YouTube, either. In fact, only nine percent of U.S.

Youtube 101

Youtube Template Viral Marketing Video Marketing 101

Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. With all of the benefits that come along with creating video content, like building your brand identity and increasing your SEO , there’s no reason why your company should miss out.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

seo.co

MAY 10, 2021

What is “White Hat” SEO? SEO is a duality – there’s good SEO and bad SEO. Bad SEO is considered “black hat” while good SEO is considered “white hat.” What’s wrong with “Black Hat” SEO? And that’s exactly what you need for a successful SEO campaign. Impeccable quality content creation.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Buffer

DECEMBER 14, 2022

With the buzz around TikTok’s value as a source of knowledge for its audience, businesses and creators need to pay attention to TikTok SEO which helps you get your videos to the top of TikTok’s search results. What is TikTok SEO? TikTok SEO is the practice of optimizing your videos on TikTok to rank higher in search.

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

Webbiquity

JUNE 20, 2023

One key to successful video email marketing is to create personalized and targeted content. This personalization makes your emails more relevant and increases the likelihood of engagement. You can use a platform like Hippo Video to easily create personalized messages to support sales, customer service, or account management efforts.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

seo.co

FEBRUARY 15, 2022

If it works for them, should you use clickbait as part of your SEO strategy? When users click away and come right back to Facebook, the algorithm presumes the person isn’t interested in the content. Clickbait SEO Strategies. Clickbait does have a role in both social and SEO circles. Does it harm your brand? Sensational?

SEO 98

SEO Ethics Lead Scoring Lead Ranking 98

Vidyard

APRIL 3, 2019

It’s wonderful advice for summoning the ghosts of legendary baseball players, awful advice for managing your YouTube channel. Many companies, particularly those in B2B, launched their YouTube channels during the social media scramble of the early aughts when people said things like, “What’s your Google+ strategy?” without irony.

Youtube 65

Youtube Advertising Channels Brand Identity Branding 65

Webbiquity

JUNE 21, 2022

For example, a customer might: Discover a product while browsing videos on YouTube. Become a Brand Influencer on TikTok, Instagram, or YouTube. Brands can use platforms like TikTok , YouTube, and Instagram to become influencers by promoting their brand story in images, text, video posts, and even live streams.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Brightedge

MAY 26, 2020

SEO is more important now than ever before as search trends and buying behaviors continue to change throughout this era of uncertainty. In a continuation of our BrightEdge Research series, today we’ll look at how COVID-19 has affected search behavior and heightened the importance of SEO. YouTube usage saw increases by 15.3%

SEO 130

SEO Cost Per Click Webinar Metrics SERP 130

Brightedge

MARCH 31, 2022

You don’t need to search far to find bad SEO advice. In this post, we’re going to look at eleven of the most pervasive SEO myths. In this post, we’re going to look at eleven of the most pervasive SEO myths. How to Identify and Avoid SEO Myths. Now, Onto the SEO Myths…. SEO Is Dead.

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

Marketing Insider Group

MARCH 16, 2023

Every marketer today is hearing about the importance of brand personality — or the way a brand is personified in human terms. In both the B2B and B2C worlds, brand personality is more important than ever as buyers seek a real connection to the companies they purchase from. So — is your brand a brave, determined Gryffindor?

Marketing Agencies 2 232

Marketing Agencies 2 Lead Ranking Content Work Management 232

Animalz blog

FEBRUARY 25, 2024

SEO Is No Longer the Safe Bet It Once Was There was a time, not long ago, when distribution was of less concern in content marketing. The default strategy would be to start a blog, focus on SEO, and they will come. Until 2022, roughly four out of five Animalz customers would default to SEO and blog posts (and see great results !).

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Webbiquity

OCTOBER 22, 2020

Here are 11 effective ways to use personal branding to boost your business. Your personal appearance is an important part of your visual brand. Gain personal qualifications. You can showcase these qualifications on your website and on your personal LinkedIn profile, which leads to the next tip…. Dress to impress.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

Stevens & Tate

JANUARY 25, 2021

Most people love free SEO tools. Increase SEO using Google Trends in the following ten ways. You can also filter your search by time selection and category, enabling you to increase SEO by targeting a wider region. Therefore, never overlook the context and avoid personal blind spots when trying to increase SEO.

Trends 73

Trends SEO Google Long Tail Marketing 73

Content Marketing Institute

NOVEMBER 21, 2018

She gets her news and entertainment from YouTube. While younger generations account for a lot of views, YouTube is ubiquitous across the generations, attracting 1.9 Tim Schmoyer, CEO of Video Creators, offered some insight in his recent Content Marketing World presentation, How to Develop a Loyal YouTube Audience.

Youtube 92

Youtube Ad Building Loyalty Communities 92