The Effective Marketer
MAY 24, 2012
Most companies are not taking advantage of advanced email marketing features, or even basic segmentation strategies, as the survey points out. When asked about which practices are part of their email marketing efforts, the answers showed that: Only 67% of respondents do basic segmentation. 26% use content personalization.
The Effective Marketer
JANUARY 31, 2012
Most social platforms enable users to finely tune and personalize their incoming content, dooming any type of mass merchandising effort. You’ll notice that each example necessitates targeting a particular audience segment and then theming the message to appeal to that segment.
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The Effective Marketer
JANUARY 13, 2011
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. The lesson?
The Effective Marketer
MARCH 22, 2012
Marketers should instead engage in “ relative targeting “ You want to take your industry and segment it into sub-verticals and rank them in terms of external factors (trends, category spend, product use and importance, competitive presence). Challenges (what are the challenges this person faces?). Content Audit.
The Effective Marketer
JUNE 1, 2011
The report breaks down companies into three segments: No Marketing Automation, and no processes. The pairing of processes means more than ensuring emails go out when they should, it takes care of ensuring the right message is sent to the right person at the right time. Marketing Automation and wither no or weak processes.
The Effective Marketer
AUGUST 16, 2011
How do you get to send content to a person who is at the right moment to receive it? We’ll approach them in the next segment, when we talk about creating content that solves problems. That’s how you know you nailed it. Crafting Content for the Right time. Sending content at the right moment (when there’s a need) is tricky.
The Effective Marketer
FEBRUARY 7, 2012
In addition to be instantaneous and simple, it’s a personal medium that can be tailored to every person, it’s opt-in, meaning that you’re reaching an already-engaged audience and, best of all, the cost of sending each email is effectively zero. Segment Your Audience. See Lior’s bio at the end of the article.
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