Search Engine Journal

SEPTEMBER 9, 2022

Based on the success of YouTube Search Insights, a keyword research feature released last year, the video-sharing platform is experimenting with three new features on the Analytics Research tab. The post YouTube Experimenting With New Features For Analytics Research Tab appeared first on Search Engine Journal.

Youtube 88

Youtube Analytics Features Research 88

Sprout Social

FEBRUARY 15, 2023

YouTube may not be a new player in the social media game. With the importance and popularity of video only growing on social media, developing a YouTube marketing strategy is worth your while–and then some. Part discovery machine, part social platform, YouTube touts over 2 billion monthly active users. But it’s tried and true.

Youtube 87

Youtube Advertising Channels Brand Identity Branding 87

Digilant

FEBRUARY 16, 2023

Google has long reigned as the king of search engines. billion searches a day, it’s no surprise that when in need of information, the common vernacular is to literally say, ‘Google it.’ Rather than strictly for entertainment purposes, users, especially younger generations, now use the app as a search engine.

Google 52

Google Paid Search Agency Mobile Advertising Curation 52

ConvertKit

JUNE 24, 2020

What is YouTube SEO. How YouTube's algorithm ranks videos. How to reverse-engineer your YouTube content for search. 8 YouTube SEO best practices for online creators. ” Sean McCabe knows first-hand how difficult growing a successful YouTube channel can be. .” What is YouTube SEO?

Youtube 92

Youtube SEO Video Marketing Tagging 92

Sprout Social

JULY 11, 2022

Part search engine, part streaming service and part social network, YouTube has a little bit of everything. A healthy channel can have major implications for your video discoverability—on YouTube and beyond. That’s why it pays to conduct a thorough YouTube audit. YouTube isn’t just surviving—it’s thriving.

Youtube 94

Youtube Banners Ideal Customer Profiles Keywords 94

Webbiquity

JANUARY 20, 2021

Ideally, you want to find a balance between personalized marketing and relevant law compliance. The Benefits of Personalization. With all the rules and regulations, you might be thinking that personalized marketing isn’t exactly worth the effort. Finding Balance Between Personalization and Privacy.

Privacy 266

Privacy Personalization Planning Marketing Management 266

Webbiquity

JUNE 20, 2023

One key to successful video email marketing is to create personalized and targeted content. This personalization makes your emails more relevant and increases the likelihood of engagement. You can use a platform like Hippo Video to easily create personalized messages to support sales, customer service, or account management efforts.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Sprout Social

AUGUST 22, 2022

The answer is probably “YouTube.” And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 With 51% of consumers anticipating YouTube will be one of the social media platforms they use most this year, it’s a digital space your audience most likely uses.

Youtube 72

Youtube Features Social Media Ad Exchange 72

Marketing Insider Group

DECEMBER 18, 2023

Targeting a Niche Professional Audience: LinkedIn Sponsored Updates Image Source: Instapage LinkedIn provides unmatched targeting based on first-person qualified data, reaching professionals with an aspirational mindset. Why YouTube Ads?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Hubspot

JUNE 26, 2020

Did you know that YouTube is the second-largest global search engine and the biggest video platform of all time ? Each day, millions of people around the globe visit the site to learn more about a topic, find YouTube content when Google-searching a question, or stream a YouTube video embedded on another brand's website.

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Youtube Features Keywords Click Rate 101

Hubspot

APRIL 12, 2021

I also spent a lot of time watching videos on YouTube , letting the autoplay feature take me down a rabbit hole of videos covering all kinds of topics. So, what should marketers expect on YouTube in 2021? YouTube data from July 2019 to July 2020 shows a 215% increase in daily uploads for content with "self-care" in the title.

Youtube 96

Youtube Trends Tips Keywords 96

ClickZ

OCTOBER 4, 2019

At The Transformation of Search Summit next month, we’re very excited to hear from Courtney Messerli , Director of Ecommerce and Search at goop, the brand founded by Gwyneth Paltrow. She’ll be giving a session called, “Optimizing for the world’s second largest search engine: YouTube.”.

Youtube 101

Youtube Intent Optimization Merchandising 101

Marketing Insider Group

MAY 16, 2023

If there’s one thing we know for certain, it’s that robots cannot replace the humor, personal experience, or expertise that human writers weave into content. Not only that, but we also believe the more realistic prediction that AI is going to add a new job description to the market: “prompt engineering”. Of course not!

SEO 243

SEO Lead Ranking Content Thought Leadership 243

Vidyard

APRIL 3, 2019

“Build it and they will come”—wonderful advice for summoning the ghosts of legendary baseball players , awful advice for managing your YouTube channel. For most of these companies, merely having a YouTube presence didn’t translate into traffic or leads and their channels grew stale and dormant.

Youtube 117

Youtube Advertising Channels Brand Identity Branding 117

Hubspot

APRIL 8, 2021

While certainly a source of entertainment, YouTube is also an incredible platform for marketers to use, especially since it is the second-largest search engine in the world. Its users take action based on the videos they see, as 70% of them report buying from a brand after seeing their content on YouTube.

Youtube 84

Youtube Template Examples High Quality Lead 84

Brightedge

DECEMBER 21, 2020

Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. YouTube is the second most visited search engine on the internet second to Google. Why YouTube marketing? YouTube live. Videos boost customer interaction.

Youtube 59

Youtube Brand Identity Branding Advertising Agencies 59

ClearVoice

JULY 14, 2020

Marketers who simply view YouTube as a repository (for videos that they also publish in a multitude of other locations) are missing a huge opportunity to utilize the world’s second-largest search engine to reach audiences. Yes, optimizing for search on YouTube is important — but doing so is only half the battle.

Youtube 130

Youtube Marketing Budget Marketing & Strategy Allocation 130

Adobe Experience Cloud Blog

FEBRUARY 14, 2018

If you are serious about live video streaming, Facebook and YouTube are the most obvious platforms and let’s be honest, the best choices out there. YouTube is not only the world’s largest video platform but the second largest search engine. YouTube has video monetization with their YouTube Partner Program.

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Youtube Facebook Video Marketing Viral Marketing 134

Webbiquity

JUNE 21, 2022

For example, a customer might: Discover a product while browsing videos on YouTube. Use their work desktop PC to search for more information about a product on Google. Become a Brand Influencer on TikTok, Instagram, or YouTube. Check their Amazon app or social media sites for reviews from other customers.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Sprout Social

MAY 8, 2019

If you still don’t know how to create a YouTube account for your business, it’s not too late to get started. The numbers don’t lie: YouTube’s growth is unparalleled when it comes to traffic, revenue and a rabid user-base that just can’t get enough of video content. If you’re a total newcomer to YouTube, don’t sweat it.

Youtube 111

Youtube Business Banners Ideal Customer Profiles 111

Stevens & Tate

APRIL 15, 2024

By providing a virtual walkthrough, you can engage interested individuals early in their search process, making your community a frontrunner in their selection process. Resident Testimonials : Videos featuring resident testimonials provide a personal look at the quality of life within your community.

Video Marketing 80

Video Marketing Marketing Strategy Marketing & Strategy Planning 80

Hubspot

MARCH 26, 2019

YouTube is the second largest search engine, with over 1.8 However, if you don't use YouTube for your current marketing strategy, you're not alone. small businesses use YouTube to reach their audience. In 2018, the HubSpot Academy team didn't take advantage of YouTube, either. Include a CTA.

Youtube 101

Youtube Template Viral Marketing Video Marketing 101

Oktopost

MAY 8, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary There’s so much to be said about looking at content that performs very well, trying to reverse engineer why it works and trying to put your own unique spin on it. Or subscribe on Spotify , Apple Podcasts , or YouTube

Content Marketing 118

Content Marketing Work Management Content Lead Ranking 118

Vidyard

APRIL 3, 2019

It’s wonderful advice for summoning the ghosts of legendary baseball players, awful advice for managing your YouTube channel. Many companies, particularly those in B2B, launched their YouTube channels during the social media scramble of the early aughts when people said things like, “What’s your Google+ strategy?” without irony.

Youtube 65

Youtube Advertising Channels Brand Identity Branding 65

Marketing Insider Group

JULY 14, 2021

Every minute, about five hours of content makes its way to YouTube. Others produce videos for search engines, private companies, or TikTok. Who owns the digital rights to a piece of content, such as a YouTube video? For example, one person may own the Instagram market. Their roles vary. Pick a medium to master.

Work Management 358

Work Management Tips Copyright Marketing Management 358

EMagine B2B Blog

APRIL 18, 2013

According to Wikipedia, “Google Personalized Search is a feature of Google Search and provided by Google. When a user is logged into a Google Account, all of his or her searches on Google Search are recorded into Google Web History. Yoast has a great article on disabling personalized search with a plug in.

Google 40

Google Personalization Wikipedia Search Engine Marketing 40

Marketing Insider Group

JULY 11, 2023

The best ads feel organic and are part of a personalized experience. Paid Search (Pay-Per-Click) Many strategies to advertise online can benefit from using Google Ads. Effective paid search campaigns come down to researching the right keywords and making cost-effective bids (just like with Facebook). Image Source 1.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

BOP Design

JULY 13, 2021

Search engine optimization is absolutely critical for B2B web design and content marketing. There are some great resources out there for optimizing your videos for search, including a great in-depth article on Video SEO from the knowledgeable folks over at WordStream. But what about videos and video marketing?

SEO 159

SEO Video Marketing Marketing Agencies 2 Tips 159

Digilant

APRIL 1, 2020

As Americans are staying home, they’re watching more and more videos on platforms like Netflix, YouTube, Hulu, and Amazon Prime Video. New to YouTube advertising? Why YouTube? YouTube is the world’s second largest search engine and second most visited site after Google. Source: HubSpot.

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

Digilant

APRIL 1, 2020

As Americans are staying home, they’re watching more and more videos on platforms like Netflix, YouTube, Hulu, and Amazon Prime Video. New to YouTube advertising? Why YouTube? YouTube is the world’s second largest search engine and second most visited site after Google. Source: HubSpot.

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

Navigate the Channel

JANUARY 8, 2024

These brief, intent-driven interactions represent critical opportunities for businesses to connect with their target audiences in a personalized and timely manner. Content must address consumers’ specific needs at each micro-moment, so personalization and understanding the consumer’s intent are key.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Marketing Insider Group

JUNE 14, 2021

To build a successful video marketing strategy, you need to set attainable goals, choose the proper channels and video types for your target audience, and optimize videos for search and social media. Personalized messages. Optimize Your Videos for Search. Over 500 hours of content are uploaded to YouTube every minute.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Hubspot

JANUARY 25, 2018

YouTube is obviously the largest video hosting platform on the web, but it might not be the best choice for every business. To help you find the best fit for your company's unique needs, we compared YouTube directly against smaller, more niche platform Vimeo across a number of factors. YouTube vs Vimeo. Winner: YouTube.

Youtube 78

Youtube Video Marketing Paid Search Agency Best Practices 78

Marketing Insider Group

MARCH 31, 2021

Quick Takeaways: Start by optimizing your content for local search. Start with Search. More often than not, that search will take place on their mobile phones , even in their homes. Look at your content and social media analytics to see which keyword searches drive local traffic to your content.

Buyer Personas 327

Buyer Personas SMS Content Communities 327

Content Marketing Institute

NOVEMBER 21, 2018

She gets her news and entertainment from YouTube. While younger generations account for a lot of views, YouTube is ubiquitous across the generations, attracting 1.9 Tim Schmoyer, CEO of Video Creators, offered some insight in his recent Content Marketing World presentation, How to Develop a Loyal YouTube Audience.

Youtube 92

Youtube Ad Building Loyalty Communities 92

Webbiquity

AUGUST 3, 2021

But Chinese search engine Baidu is #4. 98% of Internet users (globally, aged 16-64) say they use conventional search engines (the other 2% likely didn’t understand the question). 45% search for brand information on social media, and the same percentage use voice search. Yahoo is (still!) #11,

Social Media 172

Social Media Spyware Wikipedia Correlation 172

Marketing Insider Group

MARCH 1, 2021

Optimize for Natural-Language and Voice Searches. Over the past few years, Google and other search engines have implemented a radical change in how they rank sites. Voice-based searches, like the ones you do every day on mobile or Internet of Things devices. The reason? Image via Google screenshot. I tend to agree.

Content Marketing 363

Content Marketing Planning Best Practices Lead Scoring 363