article thumbnail

B2B Lead Generation Blog: Sales Leads Via RSS via Salesforce.com

markempa

« Give Lead Generation Some Respect | Main | Podcast: How Trigger Events improve Lead Generation » Sales Leads Via RSS via Salesforce.com Otter Group CEO, Kathleen Gilroy , pointed me Charlie Woods, Moonwatcher Blog , and his intriguing post on the subject of distributing sales leads via RSS. " Here is his original concept.

RSS 120
article thumbnail

13 Famous (and Must-See) Marketers at Dreamforce

Adobe Experience Cloud Blog

Session: Accelerate Word of Mouth Marketing With Social Media Promotions, Referral, and Engagement Campaigns ( Register ). Lauren Vaccarello, salesforce.com. Director of Online Marketing at salesforce.com. Session: How Salesforce.com Uses Online Marketing to Grow Our Business (FULL). Digital Distribution.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

That’s a great way to generate word-of-mouth, because posts are shared with people’s friends. Salesforce.com leverages Facebook to drive attendance to its many events. Salesforce also post lots of photos of people, which reinforces the image that this is a company with a personal touch.

article thumbnail

Four Ways that B2B Social Media Marketing Builds Brands and Generates Leads

Adobe Experience Cloud Blog

While a reputation of thought leadership will never be as “risk-reducing” as a personal referral, it is a great way to build awareness and increase your chances that the prospect will respond to future demand generation efforts. Social media can encourage promoters.

article thumbnail

B2B Lead Generation Blog: Give Lead Generation Some Respect

markempa

« Paper Direct Mail is Not Dead | Main | Sales Leads Via RSS via Salesforce.com » Give Lead Generation Some Respect Dean Rieck argues that lead generation is the Rodney Dangerfield of marketing - some give it no respect. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

article thumbnail

The Essential Reading List for Growth Hackers: 15 Experts to Follow

Hubspot

He''s what I like to call a "Yoda of growth hacking" because he''s always coming up with fresh and inspirational ideas ranging from customer acquisition to word-of-mouth marketing and everything in between. He has a very personal voice and his tips are very adaptable and easy for entrepreneurs to follow. Follow @noahkagan.

article thumbnail

How to Optimize Your B2B Marketing and Sales with Online Video

Adobe Experience Cloud Blog

MarketingSherpa claims that online video is a close second to word-of-mouth communication when it comes to influencing key decisions. Plus, this technology allows users to create their own highly personalized mix of channels – which brings online even more into our lives. The world, at your ‘tech and call’.