markempa
MAY 30, 2017
From there, we grew that, sold that to Exact Target which was then acquired by Salesforce.com. I write for lots of different publications, and now I head up the forward-looking marketing ideas and theories as Principal of Marketing Insight at Salesforce.com. That would be a metric that we may give to somebody to validate our efforts.
Heinz Marketing
DECEMBER 9, 2021
Put our data in your tech stack to bring personalization to life. Pros: The ability to get such deep insights into targeted accounts, contact information and more is unmatched by any tool I’ve personally used. The intent functionality is one of my personal favorites. Enrich and validate contacts 24/7 in your CRM.
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markempa
MARCH 27, 2005
« Give Lead Generation Some Respect | Main | Podcast: How Trigger Events improve Lead Generation » Sales Leads Via RSS via Salesforce.com Otter Group CEO, Kathleen Gilroy , pointed me Charlie Woods, Moonwatcher Blog , and his intriguing post on the subject of distributing sales leads via RSS. " Here is his original concept.
markempa
DECEMBER 19, 2016
We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. They have one person, a former writer, dedicated to video plus some people who contribute to script writing and ideation or who do quick edits on videos. Linda and her team are taking a different path. And it worked.”.
InsightSquared
MARCH 15, 2019
And, once you’ve defined how things should work in your company, make sure you hire the right person (or people) to manage and customize your CRM. They’ll let you know about the things that suck, like awkwardly placed validation rules or inconvenient bottlenecks. These are just a few questions that will need answers. Yes, real humans.
B2B Marketing Analytics
AUGUST 2, 2020
With the onset of this pandemic, all marketing organizations had to adjust their annual plans and more importantly, double down on the “digital-first” strategies to account for the cancellation of the in-person events, which have been biggest driver of marketing pipeline and revenue.
xiQ
APRIL 12, 2016
When a four person team slogging in their garage two years ago slogs their way into an organization that gets featured on a chart like the one above – Inside Sales Landscape by VentureBeat, it is a heady feeling. xiQ just achieved another milestone! in December 2015, we have hit several milestones.
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