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How Salesforce Is Using AI For Content Marketing in 2024

Salesforce Marketing Cloud

Feel free to adapt them for your own organization if you find them helpful: Don’t input personal, or otherwise sensitive information into any AI tool. By being transparent, we stay true to our #1 value of Trust and reinforce our commitment to the responsible use of AI. Feel free to email me at cwarsham@salesforce.com.

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How To Empower Transgender Employees To Be Their Authentic Selves

Salesforce Marketing Cloud

August Scott knew her life would change that day in February when she took a deep breath and published an especially personal post on LinkedIn. Commenters praised her transparency and asked for tips on how to support loved ones embarking on similar journeys. The response was overwhelmingly positive. Having a lasting positive impact. “I

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6 Key Ways Sales and Marketing Should Collaborate on Content

Brandpoint

The modern buyer is digitally driven, socially connected, mobile and empowered, with nearly unlimited access to information and people,” notes Jill Rowley on Salesforce.com. It’s important for both teams to be transparent and hear from one another about what they are working on,” advises Brandpoint Marketing Coordinator Lauren Mandery.

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What's it take to generate leads that fuel your forecast?

ViewPoint

Is it the person who signed up for your webinar this week? Is this a person with authority to buy? Quality conversations and personal engagement with prospects. When a real person talks to a real person, and does it well, relationships and trust follow. Engagement and transparency over official posturing.

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The Ultimate Sales Enablement Combo: Video and CRM

Vidyard

Editor’s note: This blog post originally appeared as contributed content on the Salesforce.com blog. It’s engaging and it’s the next best thing to being somewhere in person.

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Oh, the Places They’ll Go: Planning for the Customer Journey

Allocadia

Without this level of transparency, it’s impossible to craft a marketing plan that tracks investment in the same way CMOs are organizing their teams and strategies around the customer journey. We aim to change that with this new layer of actionable insight. Next, you’ll assign top-down investment targets for each stage.

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Oh, the Places They’ll Go: Planning for the Customer Journey

Allocadia

Without this level of transparency, it’s impossible to craft a marketing plan that tracks investment in the same way CMOs are organizing their teams and strategies around the customer journey. However you define these stages can be 100% personalized to where you invest resources into thoughtful stages critical to your unique customer journey.