The Point
JULY 15, 2010
Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. Actually, it’s much easier for Marketing and lead cultivation people to get instant value out of Salesforce.com (SFDC) than it is for reps. HS: Thanks David!
Salesforce Marketing Cloud
AUGUST 27, 2021
In this video, you’ll see how a bank analyzes sales calls to train reps more efficiently with Einstein Conversation Insights Enhancements , simplifies document workflows with Digital Process Automation , and quickly builds personalized chatbots with Einstein Bots Enhancements.
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Customer Experience Matrix
AUGUST 21, 2018
Artifical intelligence training data often creates unintentional bias and there's no standard method to prevent this. There's more bad news for marketers and other business people: clients' customer data was exposed by Salesforce.com (although there’s no evidence that anything was actually leaked). Congress members with mugshots.
Salesforce Marketing Cloud
JUNE 28, 2022
August Scott knew her life would change that day in February when she took a deep breath and published an especially personal post on LinkedIn. They’re most likely to agree forms and profiles should include gender options beyond “man” and “woman,” as 35% say they personally know someone who uses gender-neutral pronouns.
markempa
MAY 30, 2017
From there, we grew that, sold that to Exact Target which was then acquired by Salesforce.com. I write for lots of different publications, and now I head up the forward-looking marketing ideas and theories as Principal of Marketing Insight at Salesforce.com. I personally use one called Full Contact, and that is useful.
Salesforce Marketing Cloud
JANUARY 22, 2024
Feel free to adapt them for your own organization if you find them helpful: Don’t input personal, or otherwise sensitive information into any AI tool. AI content generation tools can be trained on brand voice-and-tone guidelines, but they can’t pick up on the nuances. Feel free to email me at cwarsham@salesforce.com.
Webbiquity
MARCH 12, 2019
Only 19% of prospects want to connect with a sales person during the awareness stage, when they are first learning about a product; 60% don’t want to talk until they are in the consideration stage, after they’ve done their online research and created a short list. I’m personally not a fan. Engage, Inc. The Lessons.
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