SAP Buys hybris e-commerce Software to Build Its Version of Real Time Customer Management
Customer Experience Matrix
JUNE 5, 2013
Fresh on the heels of yesterday''s blockbuster ExactTarget / Salesforce.com deal , SAP today announced acquisition of e-commerce vendor hybris software. During their call, the SAP and hybris managers unfairly implied that ExactTarget does nothing but email (without mentioning Salesforce.com or ExactTarget by name).
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