LeadSloth

MARCH 16, 2009

Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies. After that, the (previously anonymous) website sessions are linked to a specific person. Salesforce.com integration. Anonymous Visitor Identification. Lead Scoring.

ActiveConversion 100

ActiveConversion SMB Work Management Lead Management 100

Webbiquity

JULY 12, 2016

Now owned by and tightly integrated with Salesforce.com, Pardot should at least be on the consideration list of marketing automation tools for any SMB already using Salesforce. Integrates with popular platforms like Microsoft Dynamics and Salesforce.com. Pricing: $1,000 to $3,000 per month. Showcase reviews: SnapApp.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Biznology

JUNE 6, 2018

If you’re a small or medium size business selling to consumers, you probably want to both automate and personalize your marketing campaigns. Fortunately for SMB marketers, CRM is becoming main stream. There seem to be three different platforms vying for the role of ‘non-CRM marketing hub’ for SMBs. Your emails are more relevant.

Marketing Automation Services 167

Marketing Automation Services Top of Funnel Enterprise Management Work Management 167

Customer Experience Matrix

DECEMBER 3, 2008

Actually I don’t know why I find the contrast between Pardot and Marketbright intriguing, except for the implication that marketers can be divided into two simple categories, SMB and Enterprise, and no further distinctions are necessary. What’s odd about the SMB vs. Enterprise dichotomy is that both sets of systems are quite similar.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

Customer Experience Matrix

OCTOBER 26, 2006

(The paper is available here from the CSO Insights Web site, although be forewarned that registration is required and I received a follow-up inquiry from Salesforce.com. Personally, I doubt it. I don’t recall being asked whether I wanted one. This is not exactly a best practice.)

Demand 120

Demand CRM Salesforce.com Studies 120

Hubspot

JUNE 24, 2010

This article is a guest post by Laurie McCabe, a Partner and Analyst at the SMB Group , specializing on research in the highly fragment small to medium business market. Do you dialogue--online and in person--with customers to get additional insights into their requirements? to get the value across to the broad SMB market.

Work Management 28

Work Management Marketing Management SMB Lead Scoring 28

Kapost

JANUARY 6, 2017

I’m perfectly qualified to be your personal customer data trainer! If you sell to SMB the match rate is expected to be lower (<40%). A sales leader at Salesforce.com once told me: “We have a policy here called, stay in your lane.” Is person logging into your tool from a named account?

Ideal Customer Profiles 95

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 95