Marketing Insider Group

MAY 27, 2023

So, I’ve compiled a list of some of my personal favorite episodes, in addition to their most popular episodes from the catalog. Healey Cypher Image Source: MarketingOverCoffee Did you know that being a better person can lead to happiness, luck, and overall success?

Lead Ranking 186

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 186

Martech

SEPTEMBER 20, 2021

. “Salesforce automation has left sellers behind and has become about salesforce automation,” said Nate Skinner, Global SVP of Marketing for Oracle Advertising and CX (referring to CRM across the board, not just — but clearly including — Salesforce.com). “Very few traditional CRM systems actually help sellers sell.

Work Management 126

Work Management Marketing Management Salesforce.com Sales Qualified Leads 126

Martech

APRIL 16, 2024

It’s time to redefine the CDP Dig into use cases that show how to power personalized and connected experiences across your marketing. Watch the free demo Originally published on Salesforce.com on February 28, 2023. Managing response rate requirements can lower costs and complexity, as long as they don’t impact the customer experience.

Enterprise Management 93

Enterprise Management Paid Search Agency Planning Marketing Management 93

Webbiquity

MAY 9, 2017

The eight tools here deliver a range of functionality such as email automation, automatic email and call logging, workflow scheduling, lead qualification, sales enablement, and personalized direct mail. Integrates with Salesforce.com, VoIP and marketing automation systems. Integrates with Salesforce.com. Techno FAQ.

Marketing Automation Services 214

Marketing Automation Services Enterprise Management Work Management Marketing Management 214

Adobe Experience Cloud Blog

JULY 30, 2009

David is the author of the new Prentice-Hall book, " Salesforce.com Secrets of Success ," which covers the people, policy, and process issues surrounding effective CRM solutions. The first step in lead cultivation is scoring and sorting: making sure the worthwhile leads get to the right person quickly. Q: What about lead scoring ?

Salesforce.com 48

Salesforce.com Lead Ranking Thought Leadership Lead Scoring 48

Salesforce Marketing Cloud

AUGUST 27, 2021

In this video, you’ll see how a bank analyzes sales calls to train reps more efficiently with Einstein Conversation Insights Enhancements , simplifies document workflows with Digital Process Automation , and quickly builds personalized chatbots with Einstein Bots Enhancements. Engage with your customers.

Microsite 98

Microsite Salesforce.com Landing Pages Acquisitions 98

Customer Experience Matrix

OCTOBER 17, 2014

photo by Dion Hinchcliffe Salesforce.com ’s Dreamforce conference this year was the usual mix of spectacle, congestion, and heart-felt philanthropy. Solutions to the really hard problems of entity association (matching identifiers for the same person in different systems) and predictive analytics are not included.

Analytics 120

Analytics Process Salesforce.com Allocation 120

Customer Experience Matrix

SEPTEMBER 21, 2012

I’m writing this on my way home from Dreamforce, the Salesforce.com user conference that has become the primary industry gathering for marketing automation vendors. With a reported 90,000 attendees (I didn't count them personally), the show is fragmented into many different experiences.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Salesforce.com Marketing Automation 120

Customer Experience Matrix

JUNE 5, 2013

Fresh on the heels of yesterday''s blockbuster ExactTarget / Salesforce.com deal , SAP today announced acquisition of e-commerce vendor hybris software. During their call, the SAP and hybris managers unfairly implied that ExactTarget does nothing but email (without mentioning Salesforce.com or ExactTarget by name).

Work Management 120

Work Management Marketing Management Marketing Automation Services Salesforce.com 120

Vidyard

NOVEMBER 16, 2021

Salesforce and others are among the trademarks of salesforce.com, inc. *??IDC Vidyard helps any business professional create and share custom videos to deliver their message in a more personal and impactful way through its free and pro tools. Sign up for Vidyard for free: [link].

Salesforce.com 93

Salesforce.com Business Digital Transformation Advertising Agencies 93

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. With the Vidyard for SalesLoft integration, sales reps can easily record, share and track highly engaging, personalized videos from within the SalesLoft platform.

Video Marketing 65

Video Marketing Personalization Effectiveness Salesforce.com 65

ANNUITAS

AUGUST 20, 2014

Today we launched our latest eBook, Change Management – Staying Relevant, Predictive and Sane in the Changing Landscape of Demand Generation , a joint venture by Mathew Sweezey , author and Marketing Automation Evangelist for Salesforce.com and Carlos Hidalgo , CEO and Principal, ANNUITAS. What is your strategic focus?

Marketing Automation 100

Marketing Automation Work Management Salesforce.com Automation 100

Liveintent

NOVEMBER 29, 2022

As brands strive to perform personalized marketing and advertising across devices, channels, and platforms, the resolution rate and quality of their operational CRM data is one of the most important deciding factors for success. Salesforce, AppExchange and others are among the trademarks of salesforce.com, inc. Visit LiveIntent.

Peer-to-peer 62

Peer-to-peer Ideal Customer Profiles Salesforce.com Mobile Advertising 62

markempa

OCTOBER 31, 2016

Salesforce.com. They then turn over the appointment or the opportunity to a sales person. When you’re calling from IBM or Salesforce.com, most of the people you reach will be familiar with – or at least think they are familiar with – your company. Do you sell to a single buyer persona or more than one person within a company?

Enterprise Management 120

Enterprise Management Work Management Lead Ranking Marketing Management 120

markempa

MARCH 27, 2005

« Give Lead Generation Some Respect | Main | Podcast: How Trigger Events improve Lead Generation » Sales Leads Via RSS via Salesforce.com Otter Group CEO, Kathleen Gilroy , pointed me Charlie Woods, Moonwatcher Blog , and his intriguing post on the subject of distributing sales leads via RSS. " Here is his original concept.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

Customer Experience Matrix

MARCH 6, 2016

Note also that Salesforce.com is just two years older than Infusionsoft; by the time it had reached Infusionsoft's current age, its revenue was already $4 billion. Even if you count from Infusionsoft's first venture capital funding in 2007, Salesforce.com had $500 million revenue at the same age.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. With the Vidyard for SalesLoft integration, sales reps can easily record, share and track highly engaging, personalized videos from within the SalesLoft platform.

Video Marketing 53

Video Marketing Enterprise Management Personalization Effectiveness 53

Vidyard

NOVEMBER 16, 2021

Salesforce and others are among the trademarks of salesforce.com, inc. *??IDC Vidyard helps any business professional create and share custom videos to deliver their message in a more personal and impactful way through its free and pro tools. Sign up for Vidyard for free: [link].

Salesforce.com 65

Salesforce.com Business Digital Transformation Advertising Agencies 65

Customer Experience Matrix

AUGUST 21, 2018

There's more bad news for marketers and other business people: clients' customer data was exposed by Salesforce.com (although there’s no evidence that anything was actually leaked). Artifical intelligence training data often creates unintentional bias and there's no standard method to prevent this. Russian hackers continue to attack U.S.

Privacy Policies 149

Privacy Policies Privacy Salesforce.com Amazon 149

markempa

MAY 30, 2017

From there, we grew that, sold that to Exact Target which was then acquired by Salesforce.com. I write for lots of different publications, and now I head up the forward-looking marketing ideas and theories as Principal of Marketing Insight at Salesforce.com. I personally use one called Full Contact, and that is useful.

Linkedin 297

Linkedin Research Studies B2B 297

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. With the Vidyard for SalesLoft integration, sales reps can easily record, share and track highly engaging, personalized videos from within the SalesLoft platform.

Video Marketing 50

Video Marketing Enterprise Management Personalization Effectiveness 50

Customer Experience Matrix

MARCH 26, 2015

For many smaller companies, a suite like Adobe, Oracle , IBM , Salesforce.com , SAS , or Teradata isn’t an option and would be overkill if it were. Integration is currently available for Salesforce.com CRM, Marketo , and HubSpot , with plans to add Salesforce.com Pardot and Oracle Eloqua shortly. - ad inventory. sales stages.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Customer Experience Matrix

APRIL 6, 2016

It’s worth a brief note to record that Salesforce.com purchased artificial intelligence vendor MetaMind on Monday. This vision of pervasive AI is how I personally expect the industry to develop.

Marketing Automation Services 120

Marketing Automation Services Vendors Purchase Trends 120

DiscoverOrg

APRIL 27, 2017

According to Spamhaus, an unsolicited message is spam if “the recipient’s personal identity and context are irrelevant because the message is equally applicable to many other potential recipients.” on their first cold email campaign – which took less than 30 minutes to set up within Salesforce.com. Sense of urgency: “I called.

CAN-SPAM 292

CAN-SPAM Deliverability Opt-out Opt-in 292

Heinz Marketing

MAY 12, 2020

Prior to the meeting, sales professionals should be sure to utilize Salesforce.com to revisit any past notes and carefully plan with tools available in your platform so that they have a clear strategy set for the call. Just because a person is on the call does not mean the person is engaging in the conversation.

Peer-to-peer 140

Peer-to-peer Salesforce.com Marketing Management CMO 140

Customer Experience Matrix

JUNE 13, 2016

It gives Microsoft access to a rich trove of personal and company information, something it didn’t have before (although Microsoft probably collected more personal and company data than most of us realize). LinkedIn is primarily a social network with revenue from subscriptions, recruiting services, and advertising.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Linkedin 120

Heinz Marketing

DECEMBER 9, 2021

Put our data in your tech stack to bring personalization to life. Pros: The ability to get such deep insights into targeted accounts, contact information and more is unmatched by any tool I’ve personally used. The intent functionality is one of my personal favorites. Everything can be done within Salesforce.com.

B2B Sales 70

B2B Sales Enterprise Management Zoominfo Work Management 70

Customer Experience Matrix

NOVEMBER 22, 2013

I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference. But I can’t say I personally found it all that exciting. It also includes the iGoDigital predictive personalization technology that came along with the ExactTarget acquisition. Here are my observations. The big news was for geeks.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

MAY 8, 2013

The big deal in HubSpot’s eyes is the profiles include all information the HubSpot database about each person, and are even color-coded with the sales lead stage. The data includes Web and email behavior captured directly in HubSpot, data imported from Salesforce.com, and whatever else the system has available.

Hubspot 120

Hubspot Salesforce.com Marketing Automation Services Ideal Customer Profiles 120

Customer Experience Matrix

JANUARY 31, 2014

MindFire Studio grew out of MindFire’s original Look Who’s Clicking software, which is used by more than 1,100 printers and other graphics arts vendors to add personalized URLs to print promotions. This means that filters must be carefully crafted to avoid sending too many messages to the same person. Here are a few options.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Zoominfo

NOVEMBER 22, 2019

But you may need to look for other commonalities, beyond that: What were the responsibilities for that person? It’s about getting the right content, with the right message, to the person in the right role at the right account at the right time. Personalize your website for your best segments. This brings us to personas.

Account Based Marketing 218

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 218

Convince & Convert

JULY 28, 2015

This means that if you pay 50 cents for a Facebook ad that gets you a new Like (a reasonable cost range for most advertisers), and just one out of ten fans see any particular post, your actual costs to get on that person’s radar are far higher than 50 cents. Imagine if you paid $500 for an ad in a newspaper that reached 1,000 people.

Facebook 166

Facebook Advertisements Advertising Buy 166

Customer Experience Matrix

FEBRUARY 25, 2016

Users can export account lists for retargeting, connect via API with the company Web site to personalize messages shown to visitors from target firms, or send lists to CRM. These parameters can drive personalized Web site messages. Azalead has API-level integration with Salesforce.com and Microsoft Dynamics CRM.

Account Based Marketing 120

Account Based Marketing Marketing Report Marketing Automation Services Paid Search Agency 120

Salesforce Marketing Cloud

JUNE 28, 2022

August Scott knew her life would change that day in February when she took a deep breath and published an especially personal post on LinkedIn. They’re most likely to agree forms and profiles should include gender options beyond “man” and “woman,” as 35% say they personally know someone who uses gender-neutral pronouns.

Salesforce.com 95

Salesforce.com Viral Marketing Work Management Training 95

Customer Experience Matrix

APRIL 10, 2014

The product changes were quite modest: new search engine optimization features for entry level users; a global marketing calendar; and relabeling of InsightEra, which Marketo purchased in December, as Marketo Real Time Personalization. The SEO and calendar features are still in beta and will be rolled out this spring and summer.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

markempa

MAY 22, 2017

Over 25% of marketing-generated leads get assigned to the wrong person. Routed leads via automated rules in Salesforce.com. Can that person based in CA connect work with someone local? Did you catch that? This means individuals who expressed interest are not getting the attention they deserve. Who do you route this lead too?

Lead Ranking 291

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 291

Customer Experience Matrix

MARCH 25, 2009

Rather, salespeople must focus on what only they can do – provide nuanced, personal service – and delegate other tasks to resources that can handle them more cheaply and often more quickly. Tags: crm salesforce.com lead management sales automation demand generation.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Salesforce.com 120