Buzz Marketing for Technology

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Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even is getting into the lead nurturing space. Being able to send and receive email to someone in your database and gauge the interest of that person in the content you send them is essential. But Facebook? Tweet This! Digg this!

Web 2.0 Expo – cool stuff seen on the floor of the show

Buzz Marketing for Technology

He viewed this as an opportunity to aggregate these sources of information to provide a composite view of a person or a company through the use of some proprietary Natural Language Processing. All comes together in a mashup within your own CRM – InsideView integrates with all of today's most popular CRM systems namely, SugarCRM, and recently announced Microsoft Dynamics, Oracle, and Landslide. Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 Clearly I would think Ascentium is a model for agencies of the future. Announces Web Site Management: Will Marketing Automation Features Follow?

Customer Experience Matrix yesterday announced the launch of , an enterprise-class Web site management system. The news didn’t seem to get much attention, perhaps because itself pretty much buried it. But VP of Product Management Anshu Sharma did post a detailed explanation of the rationale on a blog. The move closer as Web sites capture more individual-level information and present more personalized treatments. That’s the first reference I can find to a “digital marketing platform”.

Review: An Admin’s Take on Spring ’14


’ With Spring ’14, has yet again dazzled us with a fantastic new release of salesforce1 mobile, platform, connected and social communities. We integrate, automate and streamline to form personalized relationships with our customers; connectivity is simply part of the process. The post Review: An Admin’s Take on Spring ’14 appeared first on Fathom. Sales & Marketing Alignment Sales Operations CRM The word on the street is ‘salesforce1!’

20 Experts, 1 Awesome Resource: The Social Media ProBook

It's All About Revenue

How to build relationships with influencers (by the most important person in my career, Leslie Bradshaw, and me). by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves.  Specifics around the who and what of the avatar project were purposefully lacking.

Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate

Customer Experience Matrix

I spent the early part of this week at ’s annual Dreamforce conference. But I can’t say I personally found it all that exciting. It also includes the iGoDigital predictive personalization technology that came along with the ExactTarget acquisition. ExactTarget framed this around three goals: single view of the customer; managing the customer journey; and personalized content across all channels and devices. Even in an app-based world, individual users won''t be making personal decisions about how to run core business processes.

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Forbes Insights: Value First

The ROI Guy

Alinean CSO Insights Forbes Pisello Sales Enablement sales execution Value Selling Value StoryAlthough helping sales reps consistently find the right content for each selling situation is deemed important and is garnering much attention / investment, it’s not the top way to create higher performing reps and drive the most revenue.

My online influencer research and engagement process


Gerris Corp , the latest iteration of my career, is a hybrid of personal billable hours and a collaboration with partners, professionals, and a global, decentralized staff. At least, right now, it’s a one man band. Really big. You just won’t believe how vastly, hugely, mind-bogglingly big it is. Bringing SDL SM2,  Inkybee, and  Google Search  into  GroupHigh. Got it?

9 Criteria for Selecting a Social Media Monitoring Tool


If there is any significant volume of social media commentary about your product, service or company, look for a social media monitoring tool that provides workflow tools that make it quick and easy to notify and direct the right person to take action on each new mention. Be sure to get clarity on what kind of training is offered upfront, how much personalized assistance is offered as part of the package, how to get questions answered and how robust the internal help system is for ongoing use. ), marketing automation tools and web analytics packages. Value.

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4 Types of Metrics Every Sales & Marketing Team Should Use


CRMs focus on the person throughout time rather than strictly sales. Visit Fathom’s sister site SalesQuants for more and sales acceleration resources. Analytics / Big Data Sales & Marketing Alignment Sales Operations Analytics marketing revenue salesforce Salesforce.comThese are marketing leads that are not ready for sales. Marketing Conversions.

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Marketing Automation Beer Goggles: What I Think I Learned at Dreamforce

Customer Experience Matrix

I’m writing this on my way home from Dreamforce, the user conference that has become the primary industry gathering for marketing automation vendors. With a reported 90,000 attendees (I didn't count them personally), the show is fragmented into many different experiences. Congratulations and thanks to the team that made it happen.

Return on Sales Enablement: The Adoption Challenge

The ROI Guy

Often, your sales reps don’t adopt because they don’t understand “what’s in it for me” – how the new initiative will deliver specific and personal benefits to them: increased commission checks, greater peer / executive recognition, or career advancement. But also begs the question – is the large investment in CRM and sales enablement delivering an adequate payback?

Getting the Most from A Conversation with David Taber

The Point is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. To learn how we marketing types can get more from, I spoke recently to David Taber, CEO of CRM consultancy Saleslogistix and author of the Prentice-Hall book, Secrets of Success.

The World-Class Network of Jeff Ogden of Find New Customers

Fearless Competitor

Develop your personal brand. The story of the fall was highlighted by the great blog post, The Importance of Attitude. One of the most important assets of anyone in marketing today is their network. And I’m proud of my network – for good reason. who directed all the shows. Anything less would not do it justice. blog a lot for one simple reason.

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Enabling Sales: Change the Point of View


One of the most common questions I hear from sales managers is: “What is one of the best ways my sales reps can manage their day more efficiently by using” See touchpoints for each person quickly. Sales Operations inline editing salesforce list views SFDC ” Pulling reports? Probably not. That’s why there are analysts and dashboards. Report pulling is helpful, but not always on a daily basis and not for the average sales rep. Creating more more more dashboards? Creating automation? Not directly. Filter your info with criteria.

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Top tools to keep your contacts in order. in theory


And I am constantly fighting it with scythes, weedwackers, and flameflowers!  So, here’s my personal experience in the war against duplicate contacts and towards keeping everyone I know in one clean, updated, current, and accurate address book. I’m always struggling with my contacts.  I think I have too many now. It’s like a lawn in the Spring. Scrubly. Brewster. EasilyDo.

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Live Blog DF12: Inspiration from Tony Robbins’ Coaching in the Cloud Keynote

Modern B2B Marketing

Of course, these can be applied to every aspect of your life–both professionally and personally. 1. So you have to learn how to grow as a person and understand how to be content. 3. You probably don’t have the right strategy, and you need to learn the right strategy to get ahead in both business and in your personal life. You have to start by getting energized.

Gamification of the Sales Process

Sales Intelligence View

At a recent event I heard Xactly discuss how their customers base compensation and commissions on a series of behaviors that lean more ‘reward’ to the sales person if they do things such as close a deal early in the month or if they sales can close a deal within a specific time frame. Leads generated by online/personal social activities. What is Gamification? Spiffs.

13 Famous (and Must-See) Marketers at Dreamforce

Modern B2B Marketing

Lauren Vaccarello, Director of Online Marketing at Session: How Uses Online Marketing to Grow Our Business (FULL). B2B Marketing Salesforce.comby Maria Pergolino Dreamforce is packed with big names.  We know the keynotes (of course) – Sir Richard Branson, Tony Robbins, and Gen. Colin Powell.  What makes them big name? 

The Biggest Contributor to B2B Revenue

B2B Lead Generation Blog  They then turn over the appointment or the opportunity to a sales person. When you’re calling from IBM or, most of the people you reach will be familiar with – or at least think they are familiar with – your company. Rather, the opportunity development team would qualify the person and the account and set up a meeting.  Oracle. Marketo.

Alinean Introduces Interactive Content Connectors for CRM / Marketing Automation Integration

The ROI Guy

Captures rich customer intelligence for superior lead nurturing and accelerated sales cycles Alinean introduced Interactive Content Connectors at the Eloqua Experience event, helping integrate Alinean-value sales / marketing tools with CRM / Marketing Automation solutions, including, Eloqua and more. says Jefre Futch, CEO of Alinean, Inc.

List of Brand-Side Corporate Social Strategists: Twitter Edition


Director, Social Media Marketing at SAP. •  Maria Poveromo – Director, Social Media at Adobe Systems. •  Shashi Bellamkonda – Director Social Media, Network Solution. •  Natalie Hanson – Senior Director, Strategic Programs & User Experience Consulting at SAP. •  Lorna Li – SEO & Social Media Marketing Manager at •  David Kim – Group Manager, Consumer Content Strategy at Symantec Corporation. •  Fred “Fritz” Alberti – Director of Social Media at Salem Web Network. •  Vishal Ganeriwala – Sr. Here you go. Serious disconnect there.). Anyway, on to the list!

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Marketing Automation Systems are on the Rise


Developing a personal rapport with businesses has been an enduring characteristic of successful B2B marketing, so it seem counterintuitive to rely on automated emails and social media platforms. But marketing automation systems aren’t meant to replace personal engagement. Guest post by Gene Morris. Rather, they provide a way to stay regularly connected to potential clients.

B2B Content Marketing: Will Video Kill eBooks?

B2B Lead Generation Blog

Linda and her team are taking a different path.  “We’re ending our dependency on eBooks.”  And no wonder.  “We went from zero to 20% to 30% of our opportunities in resulting from video in the first six months.”. They have one person, a former writer, dedicated to video plus some people who contribute to script writing and ideation or who do quick edits on videos.

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11 Features to Bring Salesforce Chatter to Life

It's All About Revenue’s slick demos show how users can seamlessly collaborate through it’s micro-blogging system Chatter. At constantly get asked where personal or descriptive notes about accounts and contacts should be stored. I now recommend adding these notes to the record’s chatter feed. Tagging ’ a post adds it to a special news feed, and ‘ liking ’ a post indicates that you support the person or idea. by Andrew Sinclair | Tweet this. At its core, Chatter is about creating news feeds from people and recording updates. Auto follow people and records. Share email. Reddit.

5 Ways to Grow Your Business with


Salesforce can act as a personal assistant for each and every employee, reminding them of important engagements with prospects and clients, as well as other tasks they need to stay on top of in order to provide excellent service. What makes this even better is that you can use merge fields in the email that allow you to customize the template so it feels like a personal communication.

6 Brilliant Uses of Video

It's All About Revenue

Genius.  (For the record, this is my personal favorite video on this list.).’s CRM Demo Video. knows video because they know what viewers want.  We want the lines between entertainment and education to blur.  Content Marketing Black & Decker Boone Oakley Dan Pink Daniel Pink Eloqua JESS3 RSA Stanley State of the Internet Taylor Guitars video viral video Youtubeby Joe Chernov | Tweet this. If a picture is worth a thousand words, how much is a video worth?  Everything changed after this video came out.  Really.  Reddit.

HubSpot & Salesforce Sign a Partnership Pact Through 2020


I’m thrilled to announce that HubSpot has renewed our ISVForce relationship with through 2020. Nearly 20% of HubSpot marketing software customers use’s CRM product. There are tens of thousands of Sidekick sales acceleration users who also enjoy’s CRM product. Personally, I gotta tip my cap to our friends at Salesforce.

Top 40 Twitter Feeds You’re Not Following

It's All About Revenue

Dan Darcy – Dan, VP of Product Marketing for, shares views on tech, social media and business. Nick Judd – Associate Editor for the Personal Democracy Forum, Nick hears insights from the world’s leading thinkers. Sharon Baker Mark Mapstone MarketingSherpa Matt McCoy NBCU Neil Davey New York Times nFusion Nick Judd Nick Knupffer Richard Margetic Scott Griffith Sean Parker Seth Dotterer Sheila Campbell Smarterer social media marketing Talkie Tiffany Farrant Twitter UStream VIA Agency Vicky Brock Wall Street Journal Yussi ZipCarWell, not always.

Media 28 Best Practices: Thought Leadership with David Taber, Author of Secrets of Success

Modern B2B Marketing

David is the author of the new Prentice-Hall book, " Secrets of Success ," which covers the people, policy, and process issues surrounding effective CRM solutions.  David is the CEO of SalesLogistix, a specialist implementer focused on improving business processes for Sales and Marketing alignment and effectiveness. Q: David, why did you write this book? The first step in lead cultivation is scoring and sorting:  making sure the worthwhile leads get to the right person quickly.  The knee-jerk reaction is to measure marketing based on lead flow.

8 Rules When Using Social Media as a Support Channel

It's All About Revenue

In-person meetings, telephone conversations and e-mail correspondence once sufficed for maintaining wholesome client relationships. So, keep social interactions personable as well. CRM systems like already provide integration between Twitter and Call Center Support cases. Social Media b2b marketing crm customer retention customer service customer support Focus LinkedIn linking Quora SaaS Salesforce service level agreements SMB social media support channels Social Times support channels topliners Twitter vendor servicesAnd Focus. Exactly.

Dreamforce Session Recap: Write Awesome Emails, Understand the Marketing Technology Landscape, and Rock Your Inbound and Outbound Marketing

Modern B2B Marketing

Dreamforce-goers have braved the elements of San Francisco, surviving a few rainy days under’s huge inflatable structure connecting Moscone North and South. And then do an audit — a deep audit of how your campaigns work when a person first interacts with them.  . Be Human. Was it good? Was it bad? Were the emails useful? What does that mean?

B2B Lead Generation Blog: Sales Leads Via RSS via

B2B Lead Generation Blog

« Give Lead Generation Some Respect | Main | Podcast: How Trigger Events improve Lead Generation » Sales Leads Via RSS via Otter Group CEO, Kathleen Gilroy , pointed me Charlie Woods, Moonwatcher Blog , and his intriguing post on the subject of distributing sales leads via RSS. He writes, "I dont have to spend my day with my head buried in

5 Killer Reasons Why Account-Based Nurturing Is Critical to Your B2B Marketing Strategy


Opentopic blog >> Having run a few different marketing organizations over last few years, I’ve become more intimately aware of how to drive leads into a CRM and how to continually email those leads using different types of lead nurturing programs. This works really well when the single person you’re nurturing is all three of the following: the decision. Marketing Technology Cmo undefined

Dreamforce Day 2 Recap: Rainy with a Chance of Data Clouds

Modern B2B Marketing

The Foundation uses an integrated philanthropic approach, which Benioff calls “The 1/1/1 Model” — the company donates 1% of’s equity, 1% of their employees’ time, and 1% of their products to improving communities around the world. ” But how can large companies accomplish this level of personalization?

Optimizing Lead Distribution for Higher Conversion

B2B Lead Generation Blog

In CRMs like, you can automatically notify sales people when activity has developed in their territory, vertical market or other criteria that you deem to be important. If a qualified sales lead is not followed up by the assigned sales person within 24 hours, they can count on an email or call from their sales manager. If a sales lead goes more than 48 hours before being touched, that sales person risks having that lead assigned to someone else — someone with more selling time capacity. It assumes every sales person is the same. Leverage this.

10 Most Popular B2B Lead Blog Posts of 2016

B2B Lead Generation Blog

To keep valuable field salespeople productive, many of the more innovative sales and marketing departments build “sales development” teams including Oracle, Marketo, HubSpot, HP, and And this personal connection comes down to one idea — empathy. My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. 1. Here’s why.

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